via press release:
|STYLE MEDIA CREATES STYLE’S FIRST EVER APP FOR WINDOWS 8|
|STYLE MEDIA CREATES STYLE’S FIRST EVER APP FOR WINDOWS 8
An Evolution of the Highly Successful Style QuickTips Brand with Nearly One Million Twitter Followers, the New Style QuickTips App for Windows 8 is Available Now to Consumers in the Windows Store
|LOS ANGELES – October 26, 2012 – Style Media has created the network’s first-ever app for Windows 8, available now in the Windows Store. The Style QuickTips app is based on Style’s Twitter account, @StyleQuickTips, which reaches nearly one million followers. Windows 8 users have access to the free Style QuickTips app – a video-based app that provides tips and advice on fashion, beauty and stylish living.
“The Windows 8 live tiles and visual experience offer Style a unique vehicle to make our QuickTips conveniently accessible and easy to share for our very engaged digital passionistas,” said Carlos Sapene, Vice President, Digital and New Media, Style Media. “The Style QuickTips brand is completely utilitarian, providing timely delivery of the latest tips and trends in fashion, beauty, home and entertaining.”
The Style QuickTips app makes expert advice instantaneously available to the stylishly mobile. The tips range from jean styles that best flatter the different body types, to how to achieve a dramatic eye look sans raccoon effect, to how to turn a cocktail into a mouth-watering dessert. There are recipes for make-at-home beauty potions, recommendations on getting more mileage out of your wardrobe, and instructions on executing the latest nail trends. New video tips will be added daily, featuring top experts in hair and makeup as well as stars from favorite Style series who share their personal secrets. From Giuliana Rancic to fashion icon Kimora Lee Simons, the authorities of these fun, short videos come to users with the tap of a finger.
“The Style QuickTips app is a great complement to the design of Windows 8 and a great addition for consumers who want personalized apps that are crafted to fit their interests and sensibilities,” said John Richards, Senior Director of Windows App Marketing for Microsoft Corp.