World Series on FOX Gains Momentum With Close Game 2

Categories: Network TV Press Releases

Written By

October 26th, 2012

via press release:



Network Expected to Win Adults 18-49 Demo; HH Rating Up +3% Vs. Game 1


New York, NY – FOX Sports is in position to score its second consecutive win in the key Adult 18-49 demographic with last night’s World Series Game 2 and saw growth from Game 1 as the series shifts to Detroit.


Thursday night’s game was watched by 12.3 million viewers and posted a 7.8/12 household fast-national rating/share, according to Nielsen Media Research. That marks a +3% jump in household rating from Game 1 (7.6/12), and FOX is projected to win the night in the coveted Adults 18-49 demographic (3.4 from 8 – 11 PM). World Series Game 2 is the highest-rated, most-watched primetime program in households on FOX since the AMERICAN IDOL Finale this past May and provided the network its best Thursday night primetime performance since the March 22, 2012 broadcasts of IDOL and TOUCH. Last night’s game peaked with a 9.3/15 at 10:45 PM ET.


Last year’s World Series Game 2 between the Texas Rangers and St. Louis Cardinals earned a 8.9/14 and averaged 14.3 million viewers. Through two games, the 2012 World Series is averaging a 7.7/12 rating/share and 12.3 million viewers.


Detroit led all markets for Game 2 viewing with a 36.7/51, notching Motown’s highest rating of the postseason. San Francisco followed with a 28.8/56 rating/share. Sacramento (24.5/40), St. Louis (11.1/17), Las Vegas (10.3/17), San Diego (10.2/19), Kansas City (9.9/16), Ft. Myers (9.1/15), Cleveland (9.4/16) and Portland, OR (9.1/18) round out the top ten markets for last night’s game.


World Series Game 3 between the San Francisco Giants and the Detroit Tigers airs Saturday night on FOX with coverage beginning at 7:30 PM ET.

  • bg

    Nice Spin on the Baseball numbers…Sorry, 12 million for World Series is pathetic…For a game being labeled as “the American past time”, the ratings speak volume in terms of how far Baseball has fallen in terms of national interest…

  • LT

    Worst numbers ever. No more need be said.

  • jay

    To get big ratings, you NEED the east coast. Usually the east coast doesn’t care about west teams in baseball.

  • TomJH

    This proves that the Cardinals have the biggest following in the NL. Think how big would a Cards-Yanks series would be.

  • AustinG

    @jay You are EXACTLY right! The East Coast is just a bunch of sore losers if the Yankees, Red Sox, or Phillies are gone. It sucks that baseball is going down so badly, especially when the Giants are a great fun team to watch.

  • Moose

    Baseball would be far better off it would air more regular season games during the summer on weekdays so that kids can watch the sport on one of the major networks. They need to grow the sport and that is probably the best time to do it without having to go up against the NFL. They also need to bring back more double header games with reduced prices for the day games so that kids can go to the games at a more affordable price.

    To some extent it is true that ratings are team dependent. However, it doesn’t help any that these games are ending so late for individuals on the east coast, not to mention the never ending commercial breaks.

  • Todd

    Baseball numbers may not be great but Fox continues to win the nights the series is on. Sunday nite football 10/28 was a blow out so the world series game 4 may have done ok..when it is a 7game series the rating are always better. Just like last yr 7 games texas vs cardinals…

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