ABC Posts Strong Year-Over-Year Gains on Friday Night

Categories: Network TV Press Releases

Written By

October 27th, 2012

via press release:

Driven by Shark Tank, A Special Edition of 20/20 and 20/20 in its regular 10pm hour, ABC ran in a virtual tie for first place on Friday in Adults 18-49 (pacing within 1-tenth of a rating point of the lead and tied in audience share).

 

  • The Network surged over the year-ago Friday by 1.5 million viewers and by 36% in Adults 18-49.

 

At 8pm, ABC’s Shark Tank dominated its hour in Adults 18-49, beating out NBC’s Mockingbird Lane by 20% and Fox’s season premiere of Kitchen Nightmares by 100%, to lead the pack for the 7th consecutive week.

 

  • Coming off of last week’s series highs, ABC’s Shark Tank turned in its 2nd biggest audience ever and tied its 2nd highest Adult 18-49 number for a regular telecast.

 

From 9-10pm, A Special Edition of 20/20: All Access Nashville with Katie Couric finished #2 among the major nets in Adults 18-49, tying CBS’ CSI:NY and beating Fox’s Fringe by 55%.

 

  • The ABC newsmagazine special improved its hour year to year by wide margins, up over the same night last year by 1.3 million viewers, by 27% in Adults 18-49 and by 27% in Adults 25-54.

 

Building on its lead-in at 10pm, ABC’s 20/20 outdrew NBC’s Dateline by 1.3 million viewers during the hour. Anchored by Elizabeth Vargas, 20/20 featured stories about people and animals with the “sixth sense.”

 

  • 20/20 generated its biggest audience in 6 weeks, while equaling 6-week highs with Adults 18-49 and Adults 25-54 – since 9/14/12.

 

  • Continuing to pace well ahead of the same point last year, ABC’s 20/20 grew over its year-ago telecast by double-digit percentages in Total Viewers (+12%),  Adults 18-49 (+17%) and Adults 25-54 (+18%).

 

 
  • Paulo PT

    Friday is a brand new happyland for ABC and NBC. How things change…

  • Tim

    ABC will keep their Friday lineup around for a while. Hopefully Last Man Standing and Malibu Country perform well before Shark Tank.

  • THE OLD MAN

    Y-T-Y is so impressive for ABC & think both sitcoms should pull at least a 1.5

    Shark Tank at 9:00 is interesting, but I’m sticking with Grimm

    GO GRIMM

  • TheEmulator23

    I’ve been telling people for years Shark Tank was going to be a bigger hit. Wrong on Revolution Failing. Hopefully even bigger next year. People like it because the Sharks actually spend their own money, it’s not paid by producers behind the scenes. Now that they’ve seen how profitable some of the Businesses have become, they are at each others throats more than ever.

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