'Mockingbird Lane:' Does It Have a Pulse Now? (Poll)

Categories: 1-Featured,Broadcast TV

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October 27th, 2012

NBC decided to pass on Mockingbird Lane after seeing the pilot, but having spent so much money on the pilot, decided to air it anyway. The premise being that by airing it they at least recover some of the millions they spent on the pilot. HitFix's Alan Sepinwall refers to the airings of passed-on pilots as "Busted Pilot Theater" which used to happen more frequently.

Regardless of anyone trying to spin it as a test run, the reasonable conclusion is it was "Busted Pilot Theater" and nothing more. But the preliminary 1.5 adults 18-49 rating for Mockingbird Lane outperformed originals of Blue Bloods and CSI: NY as well as the premiere of Kitchen Nightmares (which it aired directly against) and served as a decent lead-in to Grimm (which was up 27% from last week.).

For me, the reasonable conclusion still is "Busted Pilot Theater" and that its performance last night doesn't mean NBC will be scrambling to figure out how to start the series back up. But if nothing else this will add a log on the fire of "look, people want something different see 'The Walking Dead,' 'American Horror Story' and 'Grimm!'"

 
  • trixiebelle84

    I Loved Eddie Izzard’s character & the Marilyn character!! Eddie was awesome to watch weekly when he was in ‘the Riches’ some years back, I’d totally watch this series if only to see him!

  • Honey Badger

    Also Mockingbird Lane was shown on NBC was the pilot, a one-time thing; NBC did not even order it as a series to begin production. Since NBC already wasted $10 million dollars on this show, they are not going to waste any more to put it into production.
    Especially with this low 1.5 rating as a Halloween special with heavy promotion. Big Failure.

  • cc

    Didn’t watch, but nice to see it might’ve helped Grimm. Really surprised it did better then Kitchen Nightmares. If it keeps Whitney off the air, I’m all for it.

  • Honey Badger

    @ JC good point

    JC
    Posted October 27, 2012 at 10:24 AM
    I am not sure if a “monster-type” show doing well on October 26th is an indication that it has a pulse. Air another one in February and see how it does. If it does well then then maybe you have a chance.

  • Anthony

    Very Low 1.5 18 – 49 ratings for a premiere of Mockingbird Lane, and NBC did heavy Promotion for it, and the stars of the shows did the talk show tour all week.

    Actually not low for a Friday at all. It beat every scripted show on the night expect Grimm and the only other show that beat it was Shark Tank. Also while yes they did promote it, it was far from heavy promotion (think of the campaigns they did for Smash and Revolution).

    Plus this show is terrible and most people who watched it do not like it.

    Nonsense. Out of the 20 comments on this thread alone, there are two comments stated that they did not like it (your’s and one other), the rest are positive. Other threads about the show have similar ratios.

    Mockingbird Lane and Grimm are going to be adjusted down in final ratings

    What are you basing that off of? Your imminent dementia?

  • Oliver

    Mockingbird Lane did not get ‘heavy promotion’.

    NBC did promote it, but no more than a typical drama episode, and it certainly didn’t get the blanket promotion of a typical series premiere.

  • JRG

    NBC shows are doing well this year and they have plenty of midseason shows in place. I cannot see them ordering another show.

  • Honey Badger

    @ Anthony LOL, I guess it is all about you, have you checked out all the reviews and message boards online?

    Time will prove me right.
    Mockingbird Lane is dead, never to be seen again. A smart move for NBC

    Mockingbird Lane and Grimm are going to be adjusted down in final ratings. When the final ratings come out I will be proved right once again. Good for me.

    as for your name calling, it the the last resort for people who are on the losing side, and everyone knows it. So I will not join you in name calling.

    But I will say it is hard to be this good, and look this pretty!

  • Honey Badger

    @ JRG Good point

    JRG
    Posted October 27, 2012 at 10:40 AM
    NBC … they have plenty of midseason shows in place. I cannot see them ordering another show.

  • Jimmy

    I hope they choose to make a series out of it. It was really fun, especially for a pilot. I could see this making great television. The original and early 90s Munsters shows were hits, so I don’t see why this one wouldn’t be. By NBC standards it was a solid success. I definitely think the show was better than Grimm has ever been.

  • Anthony

    have you checked out all the reviews and message boards online?

    I have looked at three message boards on this site alone. And stated my point about what I saw.

    Mockingbird Lane is dead, never to be seen again. A smart move for NBC

    I never said it wasn’t dead. In fact in the Friday ratings thread, I said the same thing, that it most likely would not get a series order based on it’s ratings tonight. That doesn’t mean that I can’t point out when people post things that are completely inaccurate.

    Mockingbird Lane and Grimm are going to be adjusted down in final ratings. When the final ratings come out I will be proved right once again. Good for me.

    We’ll see.

  • Honey Badger

    @ Anthony LOL

    I like it when you make excuses for you statements, and try to spin your way out of it, it is very amusing.

    It is even more LOL when you then say things like “That doesn’t mean that I can’t point out when people post things that are completely inaccurate. ”

    I think you are doing that on purpose to make your posts funny

    you make my day with your posts, you are very funny.

  • Anthony

    @Honey Badger LOL

    I like it when you don’t make any attempt to respond to anything I typed to you in my last post.

    You make my day when you do that.

  • Honey Badger

    @ Anthony
    Don’t have to respond to “anything I typed to you in my last post”, you argued with yourself.

    you are one funny guy, I am laughing like crazy

    Once again you are LOL funny, you make my day with your posts, you are very funny.

  • Kangarookeeper

    I wonder why Mellivora capensis hates Mockingbird Lane so much. Did s/he even watch the show?

  • Anthony

    you argued with yourself.

    Eh, I had to challenge myself somehow.

  • elie_r

    Well, your question in the poll is kinda weirdly phrased. You asked if they SHOULD, and I said yes, because I think they should. But the question in the title is more, will they? No, no they won’t. And that’s very sad.

  • THE OLD MAN

    NBC already passed, so I’m leaving it at that

    “Busted Pilot Theatre” I say

  • Honey Badger

    @ Kangarookeeper very clever;
    Mellivora capensis defintion; honey badger (Mellivora capensis)

    Don’t hate the show; I just don’t think the show has any chance to be picked up as a series.
    I read where it was one of the most expensive pilots to make ($10 million dollars), because of the special effects. And if NBC decided to put it into production it would be very expensive.
    NBC only generating a 1.5 18 – 49 rating by showing the pilot on a one time, on a Halloween special, heavily promoted with the stars doing the talk show tour. Shows usually have ratings fall after their premieres.
    All this demonstrates that this show would not be able to generate much in ad dollars and would be very expensive to make. So NBC would lose big money if they ordered it as a series and put it into production.
    Add NBC has a truckload of midseason replacement shows on deck and ready to be put on the air.
    As a business decision by NBC this is easy, Mockingbird Lane is dead, never to be seen again. A smart move for NBC

    Also a big thank you to JRG , SuzyQ , Farewell, Leeroy and others
    Your posts really help me make my predictions

    JRG
    Posted October 27, 2012 at 10:40 AM
    NBC … they have plenty of midseason shows in place. I cannot see them ordering another show.
    SuzyQ
    Posted October 27, 2012 at 10:22 AM
    A few points to make about ratings…A+B does not always equal C. Just because GRIMM’s ratings were up does not mean MOCKINGBIRD LANE was responsible. Ratings alone don’t take into account that GRIMM increased their marketing on Spanish-language channels the previous week. Why? Because last night’s special Halloween episode was about the Hispanic legend of La Llorona, and a lot of the dialogue was in Spanish. Maybe ML benefited from GRIMM’s advertising because people were just waiting for the main event, and used ML as a warm-up act. It’s hard to tell unless you survey the households directly what is the cause for a ratings bump.

    Also, ML is made for Halloween. It was perfect as a holiday special. High ratings for holiday specials don’t translate into guaranteed success as a long-term series. Would YOU want to watch Rudolf, Santa and Hermie the Elf every week for 22 episodes? Doubt it…
    Farewell
    Posted October 27, 2012 at 9:57 AM
    I think NBC has some faith in the show, it’s not just busted pilot. They actually promoted it for a couple of weeks and put it on a decent night instead of just dumping it with repeats or something like that. That said, 1.5 is not that good(it might adjust in the final ratings though), especially since budget is really big for a friday show.
    Leeroy
    Posted October 27, 2012 at 10:01 AM
    I thought it was awful and that not going forward with a series order was one of only a few smart decisions NBC has made in recent memory.

  • Tyson

    I’m reminded of Knight Rider. NBC commissioned a two-hour movie a few years ago, which pulled surprisingly high ratings. Therefore, NBC ordered a new Knight Rider series, which flopped within 13 episodes

    Mockingbird Lane couldn’t have had a better time slot. The Friday before Halloween, partnered with Grimm. NBC would have to order a lot of episodes to make a series cost-effective.

    If NBC ordered six more episodes–and if the episodes could be produced for $2 million apiece–the seven-episode average would still be more than $3 million. No way NBC makes money on a Friday show with that price tag. The other question is whether the show would suffer creatively under such a drastic budget cut.

    Moving Mockingbird Lane to another day and/or time means added competition and more expectations. Moving one show also means bumping something else, which NBC won’t want to do unless the incumbent show is failing. In that case, why would Mockingbird Lane want such a time slot?

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