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Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings and Viewership Gains; 'Grimm', 'Private Practice', 'Gossip Girl' & '90210' Tie For Biggest Percentage Gains in Week 3

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October 29th, 2012

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the third week of the 2012-2013 season (October 8-14), Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.1 adults 18-49 ratings points.

Private Practice, Grimm, Gossip Girl 90210 topped the % adults 18-49 ratings increase from DVR viewing, with each show adding 75% to its Live+Same Day adults 18-49 ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Modern Family SP-10/10 ABC 4.9 7.4 2.5 51.0%
Modern Family-10/10 ABC 4.8 6.8 2.0 41.7%
Big Bang Theory,  10/11 CBS 4.5 6.5 2.0 44.4%
REVOLUTION-10/08 NBC 3.0 4.9 1.9 63.3%
Once Upon A Time-10/14 ABC 3.0 4.4 1.4 46.7%
Nashville-10/10 ABC 2.8 4.2 1.4 50.0%
New Girl-10/09 FOX 2.7 4.1 1.4 51.9%
Criminal Minds-10/10 CBS 3.0 4.3 1.3 43.3%
REVENGE-10/14 ABC 2.6 3.8 1.2 46.2%
Private Practice-10/09 ABC 1.6 2.8 1.2 75.0%
NCIS-10/09 CBS 3.4 4.6 1.2 35.3%
How I Met Your Mother- 10/08 CBS 3.1 4.3 1.2 38.7%
Grimm-10/12 NBC 1.6 2.8 1.2 75.0%
Two and a Half Men-10/11 CBS 3.5 4.6 1.1 31.4%
2 Broke Girls-10/08 CBS 3.4 4.5 1.1 32.4%
CSI-10/10 CBS 2.6 3.6 1.0 38.5%
VOICE-10/08 NBC 4.8 5.8 1.0 20.8%
PARENTHOOD-10/09 NBC 2.0 3.0 1.0 50.0%
Castle-10/08 ABC 2.2 3.1 0.9 40.9%
NCIS: LOS ANGELES-10/09 CBS 3.0 3.9 0.9 30.0%
Mentalist, THE-10/14 CBS 2.1 3.0 0.9 42.9%
Hawaii Five-0-10/08 CBS 1.9 2.8 0.9 47.4%
BONES-10/08 FOX 2.0 2.9 0.9 45.0%
VOICE-TUE-10/09 NBC 4.5 5.4 0.9 20.0%
Chicago Fire-10/10 NBC 1.9 2.8 0.9 47.4%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Private Practice-10/09 ABC 1.6 2.8 1.2 75.0%
Grimm-10/12 NBC 1.6 2.8 1.2 75.0%
90210-10/08 CW 0.4 0.7 0.3 75.0%
Gossip Girl-MON-10/08 CW 0.4 0.7 0.3 75.0%
REVOLUTION-10/08 NBC 3.0 4.9 1.9 63.3%
Hart Of Dixie-10/09 CW 0.5 0.8 0.3 60.0%
Up All Night-10/11 NBC 1.1 1.7 0.6 54.5%
30 ROCK-10/11 NBC 1.3 2.0 0.7 53.8%
666 PARK AVE-10/14 ABC 1.5 2.3 0.8 53.3%
New Girl-10/09 FOX 2.7 4.1 1.4 51.9%
Modern Family SP-10/10-10/10 ABC 4.9 7.4 2.5 51.0%
Nashville-10/10 ABC 2.8 4.2 1.4 50.0%
Blue Bloods-10/12 CBS 1.4 2.1 0.7 50.0%
PARENTHOOD-10/09 NBC 2.0 3.0 1.0 50.0%
Fringe-10/12 FOX 1.0 1.5 0.5 50.0%
Last Resort-10/11 ABC 1.6 2.4 0.8 50.0%
Hawaii Five-0-10/08 CBS 1.9 2.8 0.9 47.4%
Chicago Fire-10/10 NBC 1.9 2.8 0.9 47.4%
Once Upon A Time-10/14 ABC 3.0 4.4 1.4 46.7%
REVENGE-10/14 ABC 2.6 3.8 1.2 46.2%
BONES-10/08 FOX 2.0 2.9 0.9 45.0%
Big Bang Theory, THE-10/11 CBS 4.5 6.5 2.0 44.4%
Criminal Minds-10/10 CBS 3.0 4.3 1.3 43.3%
Mentalist, THE-10/14 CBS 2.1 3.0 0.9 42.9%
Modern Family-10/10 ABC 4.8 6.8 2.0 41.7%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Shows Net Total Viewers L+SD (Rating) Total Viewers L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
MODERN FAMILY SP-10/10-10/10 ABC 12307 17212 4905 39.9%
Big Bang Theory, THE-10/11 CBS 14233 18658 4425 31.1%
REVOLUTION-10/08 NBC 8008 12228 4220 52.7%
MODERN FAMILY-10/10 ABC 12082 16152 4070 33.7%
NCIS-10/09 CBS 18509 22254 3745 20.2%
Nashville-10/10 ABC 8928 12456 3528 39.5%
Criminal Minds-10/10 CBS 11489 14913 3424 29.8%
Castle-10/08 ABC 10611 13967 3356 31.6%
Mentalist, THE-10/14 CBS 10738 13961 3223 30.0%
Blue Bloods-10/12 CBS 10536 13704 3168 30.1%
Hawaii Five-0-10/08 CBS 8417 11476 3059 36.3%
Once Upon A Time-10/14 ABC 9449 12411 2962 31.3%
CSI-10/10 CBS 10704 13641 2937 27.4%
NCIS: LOS ANGELES-10/09 CBS 15180 17988 2808 18.5%
REVENGE-10/14 ABC 8277 11077 2800 33.8%
Grimm-10/12 NBC 5015 7685 2670 53.2%
Chicago Fire-10/10 NBC 6614 9171 2557 38.7%
Private Practice-10/09 ABC 6004 8543 2539 42.3%
VEGAS-10/09 CBS 11780 14291 2511 21.3%
Two and a Half Men-10/11 CBS 11353 13774 2421 21.3%
BONES-10/08 FOX 7199 9560 2361 32.8%
2 Broke Girls-10/08 CBS 9449 11770 2321 24.6%
New Girl-10/09 FOX 4940 7206 2266 45.9%
VOICE-10/08 NBC 12888 15110 2222 17.2%
Last Resort-10/11 ABC 6892 9080 2188 31.7%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • Geordiegirl1967

    Very odd not to see Supernatural on this list. It was second last week, now nowhere? Seems strange.

  • Alan

    Really disappointed that Happy Endings doesnt get a bigger boost.

    I was really sure that a big chunk of HE viewers were watching New Girl live and DVR-ing Happy Endings.

  • DW

    hmmm. dont count out Nashville and last resort yet. those numbers are impressive.

  • dantas

    And that’s why 90210 will unfortunately get a final short sixth season next year….

  • Jere

    Any where I could get arrows and supernaturals numbers?

  • DW

    @ alan happy endings wasnt on this is from two weeks ago.

  • Alan

    Sorry ignore my above comment, I just realized these stats are from before HE’s season began. Let’s hope in the next round of stats that it is true.

  • Alan

    I am curious about something, though….Given that most people fast forward through the commercials on a DVR recording, do networks care less about the post-DVR numbers?

    I think they are more important than the overnights because they show how many people actually watch a show. But on the other hand, isn’t the 18-49 demo numbers mostly important for ad revenue purposes? And if people are skippings ads, what does it matter?

    Sorry if this has been discussed before.

  • Michael

    Geordiegirl1967, fans rather watch LIVE, that’s rather a good thing!

  • Michael

    OMFG, at Nashville’s gains! o.O

  • Tjw

    Arrow and Suoernatural both had really good numbers that week, so they probably didn’t have huge DVR increases.

  • Tyler

    Hey, is there a list of L+3 numbers? I thought you guys used to report that? Is there anyway to start?

  • Flame

    Alan: It has been mentioned that advertisers mostly care about the Commercial Live + 3 Days numbers. Those are usually not available to the public, but are close to the actual numbers reported here.

    Also, important for renewal are the relative standings of the shows within a network, and those usually do not change from L+SD to L+3D to L+7D, just the absolute numbers grow higher.

  • Steph

    Good for NCIS =)

  • Sarah

    Bones did okay.

  • http://tvbythenumbers.com Bill Gorman

    “Hey, is there a list of L+3 numbers? I thought you guys used to report that? Is there anyway to start?”

    We never saw them in regular reports, we only reposted press releases from the networks containing them.

    If the pattern of previous seasons holds up, now that Live+7 ratings are available network PR will stop putting out press releases with Live+3 ratings in favor of the bigger numbers in Live+7 viewing.

  • Sarah

    I was hoping for 3.0.

  • Stefan

    Are these numbers also available for cable?

  • Tyson

    “Given that most people fast forward through the commercials on a DVR recording, do networks care less about the post-DVR numbers?”

    Absolutely.

    “But on the other hand, isn’t the 18-49 demo numbers mostly important for ad revenue purposes?”

    Absolutely.

    “And if people are skipping ads, what does it matter?”

    It doesn’t. Advertisers hate DVR users for that reason.

  • Tyler

    @Bill Gorman

    Unfortunate but understandable.

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