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Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings and Viewership Gains; 'Grimm', 'Private Practice', 'Gossip Girl' & '90210' Tie For Biggest Percentage Gains in Week 3

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October 29th, 2012

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the third week of the 2012-2013 season (October 8-14), Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.1 adults 18-49 ratings points.

Private Practice, Grimm, Gossip Girl 90210 topped the % adults 18-49 ratings increase from DVR viewing, with each show adding 75% to its Live+Same Day adults 18-49 ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Modern Family SP-10/10 ABC 4.9 7.4 2.5 51.0%
Modern Family-10/10 ABC 4.8 6.8 2.0 41.7%
Big Bang Theory,  10/11 CBS 4.5 6.5 2.0 44.4%
REVOLUTION-10/08 NBC 3.0 4.9 1.9 63.3%
Once Upon A Time-10/14 ABC 3.0 4.4 1.4 46.7%
Nashville-10/10 ABC 2.8 4.2 1.4 50.0%
New Girl-10/09 FOX 2.7 4.1 1.4 51.9%
Criminal Minds-10/10 CBS 3.0 4.3 1.3 43.3%
REVENGE-10/14 ABC 2.6 3.8 1.2 46.2%
Private Practice-10/09 ABC 1.6 2.8 1.2 75.0%
NCIS-10/09 CBS 3.4 4.6 1.2 35.3%
How I Met Your Mother- 10/08 CBS 3.1 4.3 1.2 38.7%
Grimm-10/12 NBC 1.6 2.8 1.2 75.0%
Two and a Half Men-10/11 CBS 3.5 4.6 1.1 31.4%
2 Broke Girls-10/08 CBS 3.4 4.5 1.1 32.4%
CSI-10/10 CBS 2.6 3.6 1.0 38.5%
VOICE-10/08 NBC 4.8 5.8 1.0 20.8%
PARENTHOOD-10/09 NBC 2.0 3.0 1.0 50.0%
Castle-10/08 ABC 2.2 3.1 0.9 40.9%
NCIS: LOS ANGELES-10/09 CBS 3.0 3.9 0.9 30.0%
Mentalist, THE-10/14 CBS 2.1 3.0 0.9 42.9%
Hawaii Five-0-10/08 CBS 1.9 2.8 0.9 47.4%
BONES-10/08 FOX 2.0 2.9 0.9 45.0%
VOICE-TUE-10/09 NBC 4.5 5.4 0.9 20.0%
Chicago Fire-10/10 NBC 1.9 2.8 0.9 47.4%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Private Practice-10/09 ABC 1.6 2.8 1.2 75.0%
Grimm-10/12 NBC 1.6 2.8 1.2 75.0%
90210-10/08 CW 0.4 0.7 0.3 75.0%
Gossip Girl-MON-10/08 CW 0.4 0.7 0.3 75.0%
REVOLUTION-10/08 NBC 3.0 4.9 1.9 63.3%
Hart Of Dixie-10/09 CW 0.5 0.8 0.3 60.0%
Up All Night-10/11 NBC 1.1 1.7 0.6 54.5%
30 ROCK-10/11 NBC 1.3 2.0 0.7 53.8%
666 PARK AVE-10/14 ABC 1.5 2.3 0.8 53.3%
New Girl-10/09 FOX 2.7 4.1 1.4 51.9%
Modern Family SP-10/10-10/10 ABC 4.9 7.4 2.5 51.0%
Nashville-10/10 ABC 2.8 4.2 1.4 50.0%
Blue Bloods-10/12 CBS 1.4 2.1 0.7 50.0%
PARENTHOOD-10/09 NBC 2.0 3.0 1.0 50.0%
Fringe-10/12 FOX 1.0 1.5 0.5 50.0%
Last Resort-10/11 ABC 1.6 2.4 0.8 50.0%
Hawaii Five-0-10/08 CBS 1.9 2.8 0.9 47.4%
Chicago Fire-10/10 NBC 1.9 2.8 0.9 47.4%
Once Upon A Time-10/14 ABC 3.0 4.4 1.4 46.7%
REVENGE-10/14 ABC 2.6 3.8 1.2 46.2%
BONES-10/08 FOX 2.0 2.9 0.9 45.0%
Big Bang Theory, THE-10/11 CBS 4.5 6.5 2.0 44.4%
Criminal Minds-10/10 CBS 3.0 4.3 1.3 43.3%
Mentalist, THE-10/14 CBS 2.1 3.0 0.9 42.9%
Modern Family-10/10 ABC 4.8 6.8 2.0 41.7%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Shows Net Total Viewers L+SD (Rating) Total Viewers L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
MODERN FAMILY SP-10/10-10/10 ABC 12307 17212 4905 39.9%
Big Bang Theory, THE-10/11 CBS 14233 18658 4425 31.1%
REVOLUTION-10/08 NBC 8008 12228 4220 52.7%
MODERN FAMILY-10/10 ABC 12082 16152 4070 33.7%
NCIS-10/09 CBS 18509 22254 3745 20.2%
Nashville-10/10 ABC 8928 12456 3528 39.5%
Criminal Minds-10/10 CBS 11489 14913 3424 29.8%
Castle-10/08 ABC 10611 13967 3356 31.6%
Mentalist, THE-10/14 CBS 10738 13961 3223 30.0%
Blue Bloods-10/12 CBS 10536 13704 3168 30.1%
Hawaii Five-0-10/08 CBS 8417 11476 3059 36.3%
Once Upon A Time-10/14 ABC 9449 12411 2962 31.3%
CSI-10/10 CBS 10704 13641 2937 27.4%
NCIS: LOS ANGELES-10/09 CBS 15180 17988 2808 18.5%
REVENGE-10/14 ABC 8277 11077 2800 33.8%
Grimm-10/12 NBC 5015 7685 2670 53.2%
Chicago Fire-10/10 NBC 6614 9171 2557 38.7%
Private Practice-10/09 ABC 6004 8543 2539 42.3%
VEGAS-10/09 CBS 11780 14291 2511 21.3%
Two and a Half Men-10/11 CBS 11353 13774 2421 21.3%
BONES-10/08 FOX 7199 9560 2361 32.8%
2 Broke Girls-10/08 CBS 9449 11770 2321 24.6%
New Girl-10/09 FOX 4940 7206 2266 45.9%
VOICE-10/08 NBC 12888 15110 2222 17.2%
Last Resort-10/11 ABC 6892 9080 2188 31.7%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • Oliver

    Interesting to note shows that are absent: Go On, TNN, Partners, The Mindy Project, Ben & Kate.

  • Harmiel

    Bones and New Girl deserve that ratings live.

  • rob60990

    Its weird that the 9:30 episode of Modern Family had a bigger gain than the one that aired in its regular timeslot.

  • Sarah

    @Harmiel

    You mean the 2.9 (for Bones), right?

  • Jared

    With these % increases..this is why 90210 has stayed on the CW and will get that shortened final season.

  • eridapo

    Further confirmation that Monday @ 10PM remains the most DVR hour on TV

    H50 .9 demo and 3.059M viewers
    Castle .9 demo and 3.356M viewers
    Revolution 1.9 demo and 4.220M viewers

    Total. 3.8+ demo and 10.635M Viewers

  • nicola83

    Good for Hart of Dixie!

  • KS

    @Geordiegirl1967

    Remember Supernatural got 1.0 in the second week episode? That means many people actually watched it live. Supernatural usually gets 1.2 – 1.4 in the DVR ratings. Based on the above data, we can assume that Supernatural increased over ~30%, so I am guessing Supernatural would have got 1.3. The usual DVR number.

  • Bizarro

    Hart is not getting canned its DVR ratings are great for the CW and they take DVR ratings in consideration after when a show is in at least its second season. Nikita on the other hand doesn’t have DVR ratings to reley on this season, so the show is dead basically and will probably moved to the summer in 2013 so WB can have their syndication.

  • Martin

    Bill or Robert –

    Any Live+7 numbers for Arrow, Supernatural, The Vampire Diaries and Beauty And The Beast, thought would at least see Arrow on this list somewhere.

  • Richard castle

    i knew something good had to come out of 90210’s 0.4 rating.

  • Jane

    There’s nothing good about a 0.7 rating that includes 7 days of DVR viewings.

  • eridapo

    LA Times article on DVR usage:

    http://www.latimes.com/entertainment/tv/showtracker/la-fi-ct-dvr-20121029,0,1870745.story

    According to Nielsen, 50.3 million of the nation’s 114.2 million homes with a television have a digital video recorder — nearly half of all homes with a television. Although DVR penetration is starting to slow, people are using the devices more. CBS research indicates that DVR usage has grown 6% so far this television season compared with the same period last season. DVRs are also getting more sophisticated and can record multiple shows at the same time.

    and good old Les Says

    “This year is a tipping point for all of us to look at the world a different way,” said CBS Chief Executive Leslie Moonves.

  • Brad

    I see a whopping one reality show in these lists. Networks nd cable cos need to figure out a way to make money on DVR and WE need to stop watching X Factor, Voice, DWTS, etc. Some good shows, based on above, are supposedly on shaky ground

  • Mark Wood

    KS

    I would think its safer to say that SPN was at a 1.4. As we know that just with live plus 3 SPN viewers increase 32%. SPN has in almost every single week that I have data on going back to season 3, had a higher percentage demo growth then viewer, usually over 10%. (for example last week 75% demo growth versus 54.5 viewer growth.

    We know that it wasn’t up to a 1.5 as that would have made the table, but a 1.4 would have been only a 40% increase and thus slightly under the top twenty five (ended at 41.7% percentage growth.

    I am trying a couple sources who often, but not always get the full DVR reports, to get confirmation.

  • omabin

    Very surprised with those Nashville numbers

  • KS

    @Mark Wood

    As we know that just with live plus 3 SPN viewers increase 32%

    I didn’t know this! I must have missed the news.

    And yeah you might be probably right. Supernatural would have got 1.4.

  • Mickey

    So it looks like Arrow didn’t bring new viewers to SPN so much as give existing SPN viewers incentive to watch live instead of DVR. I was wondering about that, and hoping this would be the case. New Arrow viewers might not stick around, especially since SPN is in its 8th season. Already loyal fans who are switching to live viewing is a steadier audience.

    @Mark Wood

    That makes a lot of sense. I’d make the educated guess that 0.2 of viewers who DVred on Oct 3 watched live on Oct 10. So:

    Oct 3: 0.8 live +SD plus 0.6 DVR +7 = 1.4
    Oct 10: 1.0 live +SD plus 0.4 DVR +7 = 1.4

  • Mark Wood

    KS

    Actually I was wrong it didn’t improve 32% in viewers in live same day, it was 26%. But I did get the Live Plus 7 days for SPN and we did at least do better then 32%. It was 33% for the full week.

    Live plus 7
    3.35 Total Viewers 33% increase
    1.4 adults 18-49 40% increase

    Higher increases in viewers and adults 18-49 then either VD, Arrow or Beauty & the Beast by percentage.

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