Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings and Viewership Gains; 'Grimm', 'Private Practice', 'Gossip Girl' & '90210' Tie For Biggest Percentage Gains in Week 3

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(39) Comments - Add Yours!

1. Oliver

   Posted October 29, 2012 at 11:24 AM

   Interesting to note shows that are absent: Go On, TNN, Partners, The Mindy Project, Ben & Kate.

2. Harmiel

   Posted October 29, 2012 at 11:37 AM

   Bones and New Girl deserve that ratings live.

3. rob60990

   Posted October 29, 2012 at 11:41 AM

   Its weird that the 9:30 episode of Modern Family had a bigger gain than the one that aired in its regular timeslot.

4. Sarah

   Posted October 29, 2012 at 11:43 AM

   @Harmiel

   You mean the 2.9 (for Bones), right?

5. Jared

   Posted October 29, 2012 at 11:56 AM

   With these % increases..this is why 90210 has stayed on the CW and will get that shortened final season.

6. eridapo

   Posted October 29, 2012 at 11:58 AM

   Further confirmation that Monday @ 10PM remains the most DVR hour on TV

   H50 .9 demo and 3.059M viewers
   Castle .9 demo and 3.356M viewers
   Revolution 1.9 demo and 4.220M viewers

   Total. 3.8+ demo and 10.635M Viewers

7. nicola83

   Posted October 29, 2012 at 1:05 PM

   Good for Hart of Dixie!

8. KS

   Posted October 29, 2012 at 1:12 PM

   @Geordiegirl1967

   Remember Supernatural got 1.0 in the second week episode? That means many people actually watched it live. Supernatural usually gets 1.2 – 1.4 in the DVR ratings. Based on the above data, we can assume that Supernatural increased over ~30%, so I am guessing Supernatural would have got 1.3. The usual DVR number.

9. Bizarro

   Posted October 29, 2012 at 1:23 PM

   Hart is not getting canned its DVR ratings are great for the CW and they take DVR ratings in consideration after when a show is in at least its second season. Nikita on the other hand doesn’t have DVR ratings to reley on this season, so the show is dead basically and will probably moved to the summer in 2013 so WB can have their syndication.

10. Martin

    Posted October 29, 2012 at 1:48 PM

    Bill or Robert -

    Any Live+7 numbers for Arrow, Supernatural, The Vampire Diaries and Beauty And The Beast, thought would at least see Arrow on this list somewhere.

11. Richard castle

    Posted October 29, 2012 at 1:50 PM

    i knew something good had to come out of 90210′s 0.4 rating.

12. Jane

    Posted October 29, 2012 at 2:07 PM

    There’s nothing good about a 0.7 rating that includes 7 days of DVR viewings.

13. eridapo

    Posted October 29, 2012 at 3:33 PM

    LA Times article on DVR usage:

    http://www.latimes.com/entertainment/tv/showtracker/la-fi-ct-dvr-20121029,0,1870745.story

    According to Nielsen, 50.3 million of the nation’s 114.2 million homes with a television have a digital video recorder — nearly half of all homes with a television. Although DVR penetration is starting to slow, people are using the devices more. CBS research indicates that DVR usage has grown 6% so far this television season compared with the same period last season. DVRs are also getting more sophisticated and can record multiple shows at the same time.

    and good old Les Says

    “This year is a tipping point for all of us to look at the world a different way,” said CBS Chief Executive Leslie Moonves.

14. Brad

    Posted October 29, 2012 at 6:56 PM

    I see a whopping one reality show in these lists. Networks nd cable cos need to figure out a way to make money on DVR and WE need to stop watching X Factor, Voice, DWTS, etc. Some good shows, based on above, are supposedly on shaky ground

15. Mark Wood

    Posted October 29, 2012 at 9:38 PM

    KS

    I would think its safer to say that SPN was at a 1.4. As we know that just with live plus 3 SPN viewers increase 32%. SPN has in almost every single week that I have data on going back to season 3, had a higher percentage demo growth then viewer, usually over 10%. (for example last week 75% demo growth versus 54.5 viewer growth.

    We know that it wasn’t up to a 1.5 as that would have made the table, but a 1.4 would have been only a 40% increase and thus slightly under the top twenty five (ended at 41.7% percentage growth.

    I am trying a couple sources who often, but not always get the full DVR reports, to get confirmation.

16. omabin

    Posted October 30, 2012 at 2:06 AM

    Very surprised with those Nashville numbers

17. KS

    Posted October 30, 2012 at 2:31 AM

    @Mark Wood

    As we know that just with live plus 3 SPN viewers increase 32%

    I didn’t know this! I must have missed the news.

    And yeah you might be probably right. Supernatural would have got 1.4.

18. Mickey

    Posted October 30, 2012 at 7:44 PM

    So it looks like Arrow didn’t bring new viewers to SPN so much as give existing SPN viewers incentive to watch live instead of DVR. I was wondering about that, and hoping this would be the case. New Arrow viewers might not stick around, especially since SPN is in its 8th season. Already loyal fans who are switching to live viewing is a steadier audience.

    @Mark Wood

    That makes a lot of sense. I’d make the educated guess that 0.2 of viewers who DVred on Oct 3 watched live on Oct 10. So:

    Oct 3: 0.8 live +SD plus 0.6 DVR +7 = 1.4
    Oct 10: 1.0 live +SD plus 0.4 DVR +7 = 1.4

19. Mark Wood

    Posted November 1, 2012 at 6:14 PM

    KS

    Actually I was wrong it didn’t improve 32% in viewers in live same day, it was 26%. But I did get the Live Plus 7 days for SPN and we did at least do better then 32%. It was 33% for the full week.

    Live plus 7
    3.35 Total Viewers 33% increase
    1.4 adults 18-49 40% increase

    Higher increases in viewers and adults 18-49 then either VD, Arrow or Beauty & the Beast by percentage.