via press note:
With Live + 7 Day delayed viewing, the series premiere of ARROW on 10/10/12 averaged 5.02 million viewers, a 21% increase from its L+SD average (4.14M). ARROW saw a 33% increase in A18-34 (1.52 vs. 1.14), a 29% bump in A18-49 (1.71 vs. 1.33) and a 29% jump in W18-34 (29%).
The series premiere of BEAUTY AND THE BEAST on 10/11/12 saw a 21% increase in total viewers versus its L+SD audience (3.37M vs. 2.78M), a 28% increase in A18-34 (1.36 vs. 1.08), a 25% increase in A18-49 (1.47 vs. 1.18) and a 29% jump in W18-34 (2.03 vs. 1.57).
The fourth season premiere of THE VAMPIRE DIARIES on 10/11/12 had sizable DVR gains in L+7 compared to its L+SD ratings. It picked up 30% in total viewers (4.14M vs. 3.18M), 37% in A18-34 (2.32 vs. 1.73), 34% in A18-49 (2.14 vs. 1.6) and 34% in W18-34 (3.43 vs. 2.56).
Compared to last season’s premiere, THE VAMPIRE DIARIES had larger percentage increases in DVR viewing, and was up year to year in total viewers and all key demos in final L+7 ratings.