TV Ratings Sunday: Football Beats World Series, 'Once Upon A Time' & 'The Mentalist' Up, 'Revenge, 'The Amazing Race' & 'The Good Wife' Down

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October 29th, 2012


Adults 18-49: Rating/Share 6.3/16 5.1/12 2.3/6 1.9/5 1.1/3
Adults 18-34: Rating/Share 5.0/14 4.4/12 1.9/5 1.1/3 0.9/3
Total Viewers (million) 19.160 13.163 7.249 9.953 2.969


Due to the nature of live  programming the ratings for NBC (NFL Football), CBS (Football Overrun) & FOX (NFL Football & The World Series) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

FOX was number one among adults 18-49, and with total viewers.

On NBC, Sunday Night Football (Saints at Broncos) earned a preliminary 6.3 adults 18-49 rating from 8:30-11:00PM, up 5% from last week's 6.0 in the fast nationals.

On ABC, America's Funniest Home Videos earned a 1.6, up 23% from last week's 1.3 adults 18-49 rating. Once Upon A Time garnered a 3.4 adults 18-49 rating, up 3% from last week's 3.3. Revenge scored a 2.7 adults 18-49 rating, down 4% from last week's 2.8 adults 18-49 rating. 666 Park Avenue scored a 1.6 among adults 18-49, down 6% from last week's 1.7.

On FOX, NFL Football overrun scored a preliminary 9.8 adults 18-49 rating. Accurate ratings for the fourth and final game of the 2012 World Series which went into extra innings and aired until 11:53PM will be available later today..

On CBS, 60 Minutes earned a 1.7 adults 18-49 rating, down 53% from last week’s 3.6. The Amazing Race earned a 2.4 adults 18-49 rating, down 8% from last week's 2.6 and hitting a new fall low. The Good Wife scored a 1.8 adults 18-49 rating, down 5% from last week’s 1.9. The 100th episode of The Mentalist garnered a 1.8 adults 18-49 rating, up 20% from last week, when it aired outside of primetime due to football overruns.

Broadcast primetime ratings for Sunday, October 28, 2012:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 FOX NFL Football - Live 9.8/26 27.99
NBC Football Night in America Part 1 - Live 1.9/5 5.28
CBS 60 Minutes 1.7/4 10.80
ABC America's Funniest Home Videos 1.6/4 6.52
7:30 NBC  Football Night in America Part 2 - Live 2.5/6 6.58
8:00 FOX 2012 World Series (some pre-game) - Live 5.3/13 17.12
NBC  Football Night in America Part 3 - Live 4.9/12 12.61
ABC Once Upon A Time 3.4/8 9.66
CBS The Amazing Race 2.4/6 9.38
8:30 NBC NFL Football : Saints at Broncos  Live (8:30-11PM) 6.3/14 16.17
9:00 FOX 2012 World Series  - Live 3.7/8 12.37
ABC Revenge 2.7/6 8.05
CBS The Good Wife 1.8/4 9.54
10:00 CBS The Mentalist 1.8/4 10.09
ABC 666 Park Avenue 1.6/4 4.77

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Melissa

    @Bill Gorman

    You’re right; but 2010 is not, and Grey’s was still averaging a 4.8 that year (its sixth season).

  • Max Vrany

    @GH, Football Night is listed 3 times because NBC knows that the ratings increase as the program moves along. Rather than charge a uniform price across the program, NBC sustains the lower rated first half-hour (the commericals are all NFL mandated and local if you pay attention, NBC makes no money off either) and doesn’t include it in the final ratings, and splits the second and third half-hours for ratings purposes, charging more for commercials in the third half-hour than the second.

    The World Series is split because that’s how the ratings are in the report Sara used to make the table. The final ratings will be for the entire telecast, theoretically including the part that aired outside primetime.

  • ZmaX

    Sad about the drop for Revenge, but it’s doing slightly better than it was last year.

    first 5 episode ratings for season 1:
    3.3/9 (10.02 viewers)
    2.7/7 (8.54 viewers)
    2.4/6 (7.68 viewers)
    2.7/7 (7.90 viewers)
    2.5/7 (7.94 viewers)

    and the ratings dropped to 2.5s and 2.4s during winter/spring so if it stays steady this season, then it will be doing perfectly fine.

  • cc


    Guess I’m not an expert like you.

  • Joe

    @Ashley Crawford
    I don’t know why OUAT is so popular,it is totally ridiculous and this is from a Lost fan.I know I should love this show considering the many Lost connections but I do not like it.I only watch to get to what is one of the best shows on tv,Revenge.It is a way better show.Unfortunately as a Lost fan I’ve given 666 Park Avenue too much of a chance to impress me and it has not.I wish they would cancel it and put it out of the misery it is.

    LoL calling a since fiction show ridiculous is ridiculous! What did you expected Lost 2.0? May be its not your cup of tea ..

  • eridapo

    @ Melissa

    In television tech, 2006 is like the stone age. DVR, Time Shifting, Streaming (Hulu/Netflix), and OnDemand have changed viewing habits.

    Each year the people who used those services increases at an accelerating pace. The longer those services are available to people, the more likely they are to use them.

    DVR Playback and Length of DVR Ownership

    It seems that viewers do more time-shifting once they have become more accustomed to using a DVR. Looking at May 2010 data in households that had acquired a DVR only within the past 12 months, playback added 4.3 points to primetime usage levels for P18-49, making up about 13% of their total Live+7 usage. In households which had a DVR during both May 2009 and May 2010, DVR playback added almost 8.5 points of lift, or about 26% of their total Live+7 usage.


    In 2006, DVR penetration was below 25%. Today the number is 45%.

  • Ginger

    Poor 666 Parke Avenue, it’s only getting about half of the Revenge audience. ABC should have kept GCB and just retooled it and have Vanessa Williams move to Dallas. She does so much better with comedy than drama.

  • r0ckmypants

    @Joe – The only thing that’s ridiculous is that you consider Once Upon a Time science fiction.

  • Brian J

    Wow, “Once” is really a beast for ABC. “Revenge” isn’t doing as good, but is still doing well. “666” needs to go. I bet either “Scandal” or “Nashville” would do just well here and probably a lot better.

    Good night for both Fox and NBC because of sports.

    As for CBS, well, it’s such a shame that a good show like “The Good Wife” isn’t doing better.

  • Melissa

    I already admitted that I was wrong to say 2006 was not long ago in TV world; you can all stop barraging me with arguments.

  • The End

    @98% of the people who’s programming is preempted for Monday/Thursday Night Football aren’t tracked by Nielsen and yet (shockingly to you, apparently) the national ratings are affected.

    Nowhere in my post did I say the ratings for Sunday were affected. I said 98 percent of people who were affected by the storm, or any kind of evacuation aren’t tracked by Nielsen. Which is true.

    @How was the future, anyways? Care to hook me up with some of next week’s NFL scores?

    What point are you trying to make here exactly? Beyond coming across as overly aggressive in your attempt to attack the points I made, and in some way try and discredit what I’m saying(In a poor fashion too).

    When you consider how few Nielsen homes exactly exist in the United States. My point is a valid one, the chance of a lot of Nielsen homes being affected by this are remote.

    @You have no clue how much these numbers are affected by local preemptions. Also, you are aware that the storm is still sitting over the Atlantic, right? That it doesn’t hit until tonight?

    No Sir. I’ve been living under a rock all these years, unaware of the evacuation orders and things like that, and alerts that have been put out. Please enlighten me some more about how apparently wrong I am, with no facts to back up what you’re saying beyond ‘I said so’.

    I’ll check back in a couple of hours, hopefully you’l phrase something intelligent at me, instead of attacking my post like you did prior, and like you do to other posters here.

  • Joe

    @Joe – The only thing that’s ridiculous is that you consider Once Upon a Time science fiction. O8

    Whaaaaaat? Have you watched last nights episode “IT not a magic ..Its science :D well its not science obviously but to me this is completely fictional drama

  • Nick


    I don’t think ABC was preempted anywhere.

    AFV was preempted in New York City.

  • Valerie

    And Revenge continues to do MUCH BETTER than Scandal.

  • Nick


    Anyone know what will be on Fox tonight?

    An X Factor repeat.

  • Jimbo

    Well, it was a 3-0 Game 4, but still…..World Series losing out to a not-very-good football game involving a two win team? That’s gotta be disappointing for Fox. Lost out to football two nights in a row.

  • buttondiet

    Revenge dropped, but it’s still constantly up compared to it’s 1st season ratings, right?

  • cc

    Thanks, Nick.

  • Brian J


    I finally started watching “The Good Wife” this summer and plowed through all three seasons in just a few weeks. It’s a fantastic show. It’s hardly edgy or ground breaking, but it’s well written, well acted, and just engrossing.

    Unfortunately, it’s probably on the wrong network. It would be better on ABC, paired with “Grey’s” or some other more female-oriented show. It’s on CBS, of course, but there’s no reason the network couldn’t move it to another night, like back to Tuesdays.

  • Nick


    Grey’s scored a 4.4 in its ninth season (a number that OUAT has never reached), which is incredible, and when it was in its second season (like OUAT), averaged an 8.9. People can hang their heads over OUAT’s 3.4, but that show will never approach the success of dramas like Grey’s or DH.

    A few things about that:
    A) The amount of people who watch TV is drastically down from 7 years ago.
    B) Grey’s Anatomy had a Desperate Housewives lead in that got 7s 8s and 9s. It also had a SuperBowl leadin for a week. Once Upon a Time has had AFV, which has almost never gotten over 2 in the last 2 years.

    If Grey’s Anatomy premiered now, it would do barely better than Once.

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