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2012-2013 Season: NBC Leads Among Adults 18-49, While CBS is Number 1 With Total Viewers Through Week 5 Ending October 28, 2012

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October 30th, 2012

For the week's top 25 broadcast TV show ratings click here.

 

After five weeks of the 2012-2013 broadcast television season (through Sunday, October 28, 2012), NBC is in first place among adults 18-49, with a 3.1 rating average, up 24% from last season.  CBS was second, with a 2.7 rating average, down 18% from a year ago. FOX was third with a 2.6,  down 24% from a year ago. ABC was fourth with a 2.5, down 7% from last season.  Univision  was fifth with a TBD 18-49 rating, down TBD from last season. The CW finished last with a 0.6 adults 18-49 rating average, down 25% from last season. Note that the CW season/season comparison is an apples/oranges one because they began their show premieres late and aired a week+ of repeats and summer shows at the start of the 2012-13 season.

Among  total viewers, CBS is ahead for the season  averaging 11.47 million viewers. ABC is second with 8.83m, followed by NBC with 8.40m, FOX with 7.66m, Univision with TBDm and CW with 1.42 million.

Each adults 18-49 rating point is a percentage of the adults 18-49 US TV population and equals 1.265 million adults 18-49.

You can see last week's broadcast network primetime weekly TV ratings results here.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Bob

    Good job CBS and NBC…NBC is relying on The Voice only to ensure success. CBS has NUMEROUS shows that have over 10 million viewers which doesn’t matter but should.

  • MARSEPH

    Last Spring I was very confident CBS would finally win the all important 18-49 demo…now I’m not to sure. With FOX getting IDOL and the Voice returning on NBC will CBS and the SuperBowl be able to hold out?

    CBS needs one hit, just one would assure them the win…if not either of the two other nets could win.

    ABC is 4th for sure.

  • Dan S

    The tide could turn in Jan for NBC. Without The Voice & Revolution until late March they’re likely going to fall back into 3rd after Fox & CBS. Fox has the return of Idol & The Following which could lift their Mon ratings substantially.

  • Ultima

    @Marseph
    Last Spring I was very confident CBS would finally win the all important 18-49 demo…now I’m not to sure. With FOX getting IDOL and the Voice returning on NBC will CBS and the SuperBowl be able to hold out?

    CBS needs one hit, just one would assure them the win…if not either of the two other nets could win.

    There is no way that FOX or NBC is going to catch CBS. They’re a lock for #1 at this point.

  • THE OLD MAN

    CBS down to -18% from its season start of -25% so it looks more promising as weeks go by. At this point I would surely have to say they have cemented their lock for #1.

    And as I alway say: GO CBS!

  • http://tvbythenumbers.com Bill Gorman

    “CBS down to -18% from its season start of -25% so it looks more promising as weeks go by. At this point I would surely have to say they have cemented their lock for #1.”

    When the rotating NFL postseason schedule gave CBS both the Super Bowl and the AFC Championship game in primetime this season they were “cemented” in. ;)

    “The tide could turn in Jan for NBC. Without The Voice & Revolution until late March they’re likely going to fall back into 3rd after Fox & CBS. Fox has the return of Idol & The Following which could lift their Mon ratings substantially.”

    Of course it will turn, but a much bigger factor is the loss of Sunday Night Football.

  • Mumbo

    Is it possible NBC finishes second place this season?

    I’m just thinking how The Voice is getting better ratings now than Idol did last season, so it may actually beat Idol in the spring. And that’s Fox’s money in the bank there.

    NBC is building a decent lead on them now, and Fox has been sucking wind so far, and even Idol doesn’t really bring the hammer down anymore. But there is the simple fact that Fox has two hours of primetime, so Idol weighs more heavily into its average than The Voice for NBC.

    I don’t know, just thinking out loud. NBC will probably beat out ABC this season though, right? That would be progress.

  • Hubert R.

    I am very confident about CBS Monday and NCIS growing A LOT without the Voice, DWTS and football on Monday. And if 2BG or Friend Me (maybe both?) will get post SB slot, the Monday line-up will be healthier than ever.

  • SJ

    Depending on how far NBC falls between January and March with no football and no Voice, ABC could catch up to them, especially if the hiatus does Revolution in and new judges weaken The Voice’s appeal. ABC’s problem is that they don’t really have any heavy hitters for mid-season unless they order something in the near future. They basically have to wait for NBC to inevitably fall back to Earth.

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