'ABC World News with Diane Sawyer' Continues to Close Viewership Gaps With 'NBC Nightly News' Week to Week, Year to Year and Season to Date by Double-Digit Margins

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October 30th, 2012

via press release:

“ABC World News with Diane Sawyer” Continues to Close Viewership Gaps with

“NBC Nightly News” Week to Week, Year to Year and Season to Date by Double-Digit Margins

 

“World News” Closes Weekly Total Viewing Gap with “Nightly” by 45% and Demo Gap by 30%

 

ABC Slashes Total Viewer Gap with NBC by 58% and Demo Gap by 17% Year to Year

 

Season to Date, ABC Cuts Total Viewing Gap with NBC by 30% -- Marking Smallest Gap in 4 Years

For the week of October 22, 2012, “ABC World News with Diane Sawyer” averaged 7.59 million Total Viewers and a 1.6 rating/7 share/1.89 million in Adults 25-54, according to Nielsen Media Research.  Growing week to week by 8% in Total Viewers and by 11% in Adults 25-54 (7.05 million and 1.71 million, respectively, on w/o 10/15/12) to hit season highs in both measures, “World News” drew its most-watched week in 6 weeks and best news demo performance in 8 weeks – since w/o 9/10/12 and w/o 8/27/12, respectively.

 

On Tuesday (10/23/12), “World News” delivered its strongest telecast of the season in both Total Viewers (8.16 million) and Adults 25-54 (2.09 million).

 

“World News” narrowed its margins with “NBC Nightly News” week to week in both Total Viewers (-45% - 439,000 vs. 805,000) and Adults 25-54 (-30% - 321,000 vs. 459,000) to turn in its smallest overall viewer gap since premiere week – since w/o 9/24/12.

 

“World News” cut its year-to-year gaps with “NBC Nightly News” in Total Viewers (-58% - 439,000 vs. 1.04 million) and Adults 25-54 (-17% - 321,000 vs. 387,000)In fact, “World News” has cut its year-to-year Total Viewer gap with the NBC newscast for the 8th week in a row and in 9 of the last 10 weeks.

 

Season-to-date, “World News” has narrowed its Total Viewer gap (-30%) with “NBC Nightly News” by double digits for the second year in a row to post its smallest (439,000) with the NBC program in 4 years– since the 2008-09 season.

 

“World News” outdrew the “CBS Evening News” by 1.22 million Total Viewers and 186,000 Adults 25-54, delivering its largest news demo advantage of the season. 

 

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

 
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