'Katie' Leads by Strong Margins Among All New Syndicated Talk Shows, Pacing Number 1 for the 6th Consecutive Week in Households, Viewers and Women 25-54

Categories: Network TV Press Releases

Written By

October 30th, 2012

via press release:

 “Katie” Leads by Strong Margins Among All New Syndicated Talk Shows,

Pacing No. 1 for the 6th Consecutive Week in HH, Viewers and W25-54


Holding Steady, “Katie” Equals a Best-Since-Debut Performance in Households


Season to Date Out of 17 Talk Shows in the Market, Freshman “Katie”

Ranks Among the Top-Tier of Syndicated Talkers Across Key Measures


On Average, “Katie” Stands as TV’s Top New Syndicated Talk Show Since 2009


“Katie” National Ratings – Week 6

Based on National ratings for the week of October 15, 2012, “Katie” placed No. 1 among all new syndicated talk shows for the 6th consecutive week in Households (1.9 rating), Total Viewers (2.462 million) and Women 25-54 (1.0 rating).  During the week, “Katie” once again delivered double-digit advantages over freshmen “Steve Harvey” (1.3 HH rating, 1.776 million viewers and 0.9 W25-54 rating), “Jeff Probst” (0.7 HH rating, 931,000 viewers and 0.4 W25-54 rating), “Ricki Lake” (0.7 HH rating, 826,000 viewers and 0.4 W25-54 rating) and “Trisha” (0.5 HH rating, 711,000 viewers and 0.4 W25-54 rating).


  • “Katie” held 100% of its week-earlier Household rating, equaling a best-since-debut performance – since w/o 9/10/12.


  • Season to date, out of 17 total shows in the market, freshman “Katie” ranks among the top-tier of syndicated talk shows in Homes (No. 6), Total Viewers (No. 6) and Women 25-54 (No. 6).


  • On average, “Katie” stands as TV’s highest rated new syndicated talk show since 2009 among Households, Total Viewers and Women 25-54 – since the debut season of “Dr. Oz.”


“Katie” is executive-produced by Katie Couric and Jeff Zucker and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.


Source: The Nielsen Company, National Live + Same Day Program Ratings, week of 10/15/12.


  • Jeff

    Nice spin! ABC and affiliates must be very disappointed with these ratings. Katie was supposed to be a ratings juggernut. She is far from an Oprah.

  • Nick

    I can’t believe Katie is winning. Steve Harvey by far has the best new talk show.

  • Moons

    Bleh, I still don’t believe she’ll last as long as Rachael has (seven seasons, and on contract for at least two more). It is pretty much inevitable that Ellen will by default become the next Oprah (ten seasons already!).

    But in terms of ratings, I don’t believe we will ever experience another Oprah. Michelle Obama has a lot of interest, and has been proven to be a ratings magnet. But not sure if A. She’d be interested in hosting a talk show, and B. If her husband’s second term will maintain the public’s liking towards her.

  • Max

    Katie only beats Steve Harvey because she generally has better time slots across the country.

    For example, my ABC station has Katie at 4pm after GH and my NBC station has Steve Harvey at 2pm.

    But, I wouldn’t be surprised if Steve Harvey gets a time slot upgrade next year wherever possible just like the Family Feud.

  • Ginger Eliz

    I enjoy Katie. While she may not be a blockbuster smash hit, the ratings are certainly respectable and not a disaster. As an aside, I wish Jeff Probst had higher numbers. He’s an excellent talk show host!

  • Rick

    I agree Ginger. They are definitely respectable numbers. And she is consistently beating the other new talk shows as well as consistently #6 among all the syndicated talk shows — beating several that have been on for years.

    Whether she stays on will definitely be up to how much the licensing fee is and whether the affiliates are happy enough with the rating to pay the fee to ABC World/Disney.

    Considering it’s ratings being respectable and compared to what other shows are available to them, it’s highly doubtful that they would give it up for another syndicated program. But I could see some of them in the later afternoon slots getting rid of them for more local news.

    Our local stations seem to be doing that all the time. 10 years ago it seemed all stations at 30 minutes to 1 hour of local news in the afternoons. Now most of them all start at either 4 or 5 and go until 7 with local news — 30 minutes for national news. It is 3 to 4 hours of news on all 3 local affiliates in the afternoons — not counting their morning news and late night news.

  • Sean

    Katie has NOTHING on GENERAL HOSPITAL!!!!!!!!!!!!!!!!! KEEP WATCHING GH!

  • Karon

    Steve Harvey is the BEST! Katie’s show is boring. Steve #1

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