NBC is Number 1 for the Season in Adults 18-49, Up 24 Percent Versus Last Season

Categories: Press Releases

Written By

October 30th, 2012

via press note:

NBC is #1 season to date in 18-49 through five weeks for the first
> time in 10 years.
>
> NBC is up 24% versus last season (to a 3.1 rating from a 2.5) and has
> moved from #4 at this point last year to #1 this year.
>
> NBC's 3.1 is its highest week-five season average in five years (since
> 2007).
>
> NBC is matching the biggest lead for any network at this point in the
> season in the last 10 years (0.4 of a point, 3.1 vs. 2.7 for CBS,
> biggest since NBC's 0.7 margin in 2002).
>
> In Week 5, NBC is up 39 percent versus Week 5 last year (with a 2.5
> rating vs. a 1.8). The other Big 4 networks are all down versus the
> same week last year.
>
> In Week 5, NBC finished #2 behind only Fox, which benefitted from five
> night of baseball (four World Series nights and the deciding game of
> the National League Championship Series). NBC finished solidly ahead
> of ABC and CBS despite a debate preemption of two-thirds of the Monday
> schedule, NBC's top night of entertainment programming
>
>
> In 18-49 so far this season, NBC's schedule includes:
> * The #1 primetime series on the broadcast networks, Sunday Night
> Football.
> * 4 of primetime's top 6 programs on the broadcast nets (#1 "SNF,"
> #4 "The Voice" Monday, #5 "Revolution," #6 "The Voice" Tuesday).
> * The #1 unscripted series, The Voice.
> * The #1 new drama, Revolution (and #1 drama overall on the
> broadcast nets).
> * The #1 new comedy, Go On (and #2 new series).
> * The #1 Friday series, Grimm.
> Rankings exclude sports pre- and post-game shows.
>
>
> In addition to being up by 24 percent so far this season in 18-49 (3.1
> vs. 2.5), NBC is up 16 percent in total viewers (8.4 million vs. 7.2
> million). NBC is the only network among ABC, CBS, NBC and Fox that's
> up versus last year's five-week averages in either category.
>
> Here are "live plus same day" weekly averages for Week 5...
>
> Week 5 Adults 18-49 vs. Same Week Last Year
> Net...Week 5 2011... Week 5 2012...Diff
> NBC...1.8...2.5...Up 39%
> CBS...2.6...2.1...Down 19%
> ABC...2.4...2.2...Down 8%
> Fox...3.6...3.3...Down 8%
>
> Here are "most current" season averages thru five weeks...
>
> Adults 18-49 vs. First Five Weeks of the Season Last Year
> Net...Five Weeks 2011... Five Weeks 2012...Diff
> NBC...2.5...3.1...Up 24%
> CBS...3.3...2.7...Down 18%
> ABC...2.7...2.5...Down 7%
> Fox...3.4...2.6...Down 24%
>
> Total Viewers vs. First Four Weeks of the Season Last Year
> Net...Four Weeks 2011... Four Weeks 2012...Diff
> NBC...7.235 million ...8.404 million...Up 16%
> CBS...12.738 million...11.468 million...Down 10%
> ABC...9.605 million ...8.832 million...Down 8%
> Fox...9.640 million ...7.657 million...Down 21%
>
>
> Median Age
>
> NBC is the only network among ABC, CBS, NBC, Fox and CW whose audience
> has gotten younger this season versus last:
>
> Network...'11-12...'12-13
> NBC...48.9...47.5
> CBS...55.0...57.1
> ABC...53.3...54.1
> Fox...46.3...47.9
> CW...36.6...41.1
>
>
> Time-Shifting
>
> "Revolution" is delivering the 2nd biggest L+7 gains of any primetime
> series on the Big 4 in 18-49 rating (+2.02, to a 5.46in L+7 from a
> 3.44 in L+SD), behind only "Modern Family" (+2.14).
>
> "Grimm" is delivering the biggest percentage gains in 18-49 (+73%, to
> a 2.84 from a 1.64) and total viewers (+53%, 7.7 million vs. 5.1
> million) going from L+SD to L+7.

 
  • JHERN86

    Congrats NBC… Keep it up!

  • Justin121

    Congrats NBC… Keep it up!

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