NBC Jumps 39 Percent Above Last Year's Week 5 Rating to Rank Number 2 for the Week of October 22 in Adults 18-49

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October 30th, 2012

via press release:

 

NBC JUMPS 39 PERCENT ABOVE LAST YEAR’S WEEK 5 rating TO RANK #2 FOR THE WEEK OF OCT. 22-28 IN 18-49 BEHIND ONLY World Series-BOOSTED FOX

 

 

DESPITE DEBATE PREEMPTIONS ON MONDAY, NBC’S STRONGEST NIGHT OF ENTERTAINMENT PROGRAMMING, THE NETWORK FINISHES THE WEEK BEHIND ONLY FOX, WHICH AIRED FOUR World Series GAMES

 

NBC REMAINS #1 FOR THE SEASON IN 18-49, UP 24 PERCENT VS. THE OPENING FIVE WEEKS LAST YEAR

 

NBC IS #1 FIVE WEEKS INTO THE SEASON FOR THE FIRST TIME IN 11 YEARS; NBC’S LEAD OF 0.4 OF A POINT IS TIED FOR THE BIGGEST WEEK-FIVE MARGIN FOR ANY NETWORK IN 10 YEARS

 

FOR THE WEEK, ‘Sunday Night Football’ IS #1 IN 18-49, MONDAY AND TUESDAY EDITIONS OF ‘The Voice’ TIE FOR #5 AND MONDAY DEBATE ANALYSIS TIES FOR #11 (EXCLUDING SPORTS PRE- AND POST-GAME SHOWS)

 

The Voice’ IS MONDAY’S TOP ENTERTAINMENT TELECAST IN 18-49 FOR A SEVENTH WEEK IN A ROW, WHILE NBC NEWS LEADS MONDAY’S PRESIDENTIAL DEBATE COVERAGE

 

NBC WINS ITS THIRD STRAIGHT TUESDAY IN 18-49 AS ‘The Voice’ FINISHES #1 FOR THE NIGHT AND ‘PARENTHOOD’ MOVES AHEAD OF THE ABC AND CBS DRAMA COMPETITION AT 10 P.M. ET

 

ON WEDNESDAY, ‘SVU’ GROWS WEEK TO WEEK BY 19 PERCENT IN 18-49 AND ‘Chicago Fire’ JUMPS 20 PERCENT, DESPITE World Series COMPETITION

 

NBC WINS FRIDAY WITH THE SECOND-BIGGEST FRIDAY ‘Grimm’ EVER, PLUS A TWO-YEAR NON-SPORTS SLOT HIGH FROM ‘MOCKINGBIRD LANE’ AND A SEASON HIGH FROM ‘Dateline

 

SUNDAY’S SAINTS-BRONCOS CONTEST SCORES A 35 PERCENT INCREASE IN 18-49 VERSUS THE YEAR-AGO TELECAST THAT FACED GAME-FOUR World Series COMPETITION

 

UNIVERSAL CITY, Calif. – October 30, 2012 – NBC has finished the primetime week of October 22-28 with a 39 percent increase in adults 18-49 versus its Week 5 rating of last season and a 32 percent gain in total viewers. NBC ranked #2 for the week in 18-49 among ABC, CBS, NBC and Fox, behind only Fox, which aired four primetime World Series games last week plus the deciding game of the National League Championship Series.

 

Led by “Sunday Night Football,” “The Voice,” “Revolution” and “Go On,” NBC delivered improvements on its year-ago results in 18-49 and total viewers for a fifth time in the season’s five weeks to date, according to “live plus same day” viewing figures from Nielsen Media Research. NBC was #1 or tied for #1 among ABC, CBS, NBC and Fox for four of the week’s seven nights (#1 on Monday, Tuesday and Friday and tied for #1 on Sunday).

 

NBC remains #1 for the season in adults 18-49, with a 24 percent gain on its average at this point last season. NBC’s margin of 0.4 of a rating point over #2 CBS (3.1 vs. 2.7) equals the biggest lead for any network at this point in the season in 10 years (since NBC’s 0.7 margin in 2002). NBC’s 3.1 is the network’s highest week-five season average in five years (since a 3.4 in 2007).

 

For the season to date, NBC’s schedule features four of primetime's top six programs on the broadcast nets (#1 "Sunday Night Football," #4 "The Voice" Monday, #5 "Revolution,” #6 "The Voice” Tuesday), and includes the #1 show overall (“SNF”), the #1 drama on the broadcast networks (“Revolution”), the #1 new comedy (“Go On”) and #1 Friday series (“Grimm”) (sports pre- and post-game shows are excluded from these rankings).

 

NBC was up versus the same week last year in all key ratings categories, including gains of 39 percent in 18-49 rating (to a 2.5 from a 1.8) and 32 percent in total viewers (7.1 million vs. 5.3 million).

 

NBC’s Saints-Broncos “Sunday Night Football” coverage delivered the #1 primetime rating of the week on ABC, CBS, NBC and Fox in adults 18-34, 18-49 and 25-54 and all key adult-male categories. “Sunday Night Football” has now been #1 in 18-49 for eight of eight weeks so far this NFL season (rankings exclude sports pre- and post-game shows).

 

In 18-49, top NBC programs for the week included “Sunday Night Football (#1), Monday’s and Tuesday’s “The Voice” (tied for #5) and Monday’s NBC News Presidential Debate Analysis (tied for #11) (rankings exclude sports pre- and post-game shows). Monday’s “The Voice” was the #1 primetime show of the week on ABC, CBS, NBC and Fox in women 18-34.

 

Primetime averages for the week of October 22-28 in adults 18-49 were: Fox, 3.3/9; NBC, 2.5/7; ABC, 2.2/6; CBS, 2.1/6; and CW, 0.6/2. In overall total viewers, the weekly averages were: Fox, 10.7 million; CBS, 10.2 million; ABC, 7.6 million; NBC, 7.1 million; and CW, 1.6 million.

 

Season to date averages through five weeks are: NBC, 3.1/9; CBS, 2.7/8; Fox, 2.6/8; ABC, 2.5/7; and CW, 0.6/2. In overall total viewers, the season averages are: CBS, 11.5 million; ABC, 8.8 million; NBC, 8.4 million; Fox, 7.7 million; and CW, 1.6 million.

 

NBC highlights for the week of October 22-28

 

Monday: NBC won the night among ABC, CBS, NBC and Fox in adults 18-49 for a seventh straight week, with “The Voice” (4.3 rating, 11 share in adults 18-49, 12.0 million viewers overall) delivering the #1 18-49 rating of the night for an entertainment telecast on ABC, CBS, NBC and Fox, also for a seventh week in a row.

 

NBC News' coverage of Monday’s Presidential Debate ranked #1 in total viewers, adults 18-49 and adults 25-54 for the sustaining debate (4.4 rating in 18-49, 12.4 million viewers overall), as well as the rated post-analysis (3.2 rating in 18-49, 9.3 million viewers overall).

 

Tuesday: NBC won its third consecutive Tuesday with the #1 show of the night in 18-49, "The Voice" (4.3/12 in 18-49, 11.2 million viewers overall) and the #1 drama on ABC, CBS and NBC at 10 p.m. ET, “Parenthood” (1.9/5 in 18-49, 4.8 million viewers overall). At 9:30, “Go On” (2.4/6 in 18-49, 6.1 million viewers overall) finished within 0.4 of a point of the time-period lead in 18-49.

 

Wednesday: “Guys With Kids” (1.4/4 in 18-49, 3.8 million viewers overall) has built on its 18-49 lead-in with all five telecasts in the time period to date and the only other 8:30 p.m. ET comedy on ABC, CBS, NBC or Fox this season to build on its 18-49 lead-in even once is NBC’s “Up All Night.” In its fifth week, “Guys With Kids” was still running within 12 percent of its September 26 time-slot premiere rating in 18-49 rating (1.6 vs. 1.8).

 

Also on Wednesday, “Law & Order: Special Victims Unit” (1.9/5 in 18-49, 6.8 million viewers overall) grew week to week by 19 percent in 18-49 rating (to a 1.9 from a 1.6), despite the night's World Series competition, and “Chicago Fire” (1.8/5 in 18-49, 6.4 million viewers overall) jumped week to week by 20 percent (to a 1.8 from a 1.5).

 

Thursday: “Up All Night” (1.4/4 in 18-49, 3.2 million viewers overall) and “Parks and Recreation” " (1.7/4 in 18-49, 3.3 million viewers overall) generated their best results relative to lead-in so far this season -- “Up All Night” built on its “30 Rock” lead-in by 17 percent in 18-49 (with a 1.4 rating vs. a 1.2) and “Parks” retained 89 percent of its “Office” lead-in (1.7 vs. 1.9).

 

Also on Thursday, “Rock Center” (1.1/3 in 18-49, 3.7 million viewers overall) delivered its highest 18-49 and total-viewer results since September 20.

 

Friday: NBC ranked #1 among ABC, CBS, NBC and Fox in 18-49, led by the second-highest Friday "Grimm" ever, a two-year non-sports slot high for "Mockingbird Lane" and a season high for "Dateline." NBC's average 1.7 is the network's highest Friday rating with non-sports programming since February 4, 2011. It was also NBC's first outright Friday win among those networks with non-sports programming since December 16, 2011

 

Friday at 8 p.m. ET, “Mockingbird Lane” (1.5/5 in 18-49, 5.5 million viewers overall) scared up NBC's best non-sports 18-49 rating in the slot since October 8, 2010 and biggest overall non-sport audience since March 23, 2012.

 

Friday at 9 p.m. ET, "Grimm" (2.0/6 in 18-49, 6.1 million viewers overall) captured the show's second-highest Friday 18-49 and total-viewers results ever and highest since the show’s series premiere on October 28, 2011. "Grimm" locked up the #1 18-49 rating of the night.

 

Friday at 10 p.m. ET, "Dateline NBC" (1.4/5 in 18-49, 4.5 million viewers overall) reported a season high in 18-49 and equaled its highest in-season rating since February 10.

 

Sunday: NBC tied for #1 Sunday night with Fox (which benefited from both a lengthy NFL overrun and coverage of Game 4 of the World Series), as Saints-Broncos “Sunday Night Football” (7.0/16 in 18-49, 17.7 million viewers overall, 10.7/16 in households) jumped by 35 percent in 18-49 rating versus the year-ago telecast that also faced Game 4 of the World Series (to a 7.0 from a 5.2 for Colts-Saints on October 23, 2011) and was up 42 percent in total viewers (17.7 million vs. 12.5 million).

 

Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

 

 

 

 
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