Telemundo Delivers Best October on Record, Up 7 Percent in Key Demographic Ratings

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October 30th, 2012

via press release:




Fifth Consecutive Month of Year-Over-Year Growth among Total Viewers and Adults 18-49



‘Noticiero Telemundo’ Registers Third Month of Consecutive Growth among Adults 18-49, Up 14% in October



MIAMI – October 30, 2012 – Telemundo Media kicked off the new season delivering its best performance ever for the month of October in Monday through Friday prime registering +7% year-over-year growth among total viewers (1,344,000) and +7% among adults 18-49 (675,000) , according to Nielsen. Fueled by the performances of Caso Cerrado Edición Estelar, its Rumbo Al Mundial match and blockbuster novelas; Pablo Escobar: El Patrón del Mal and Corazon Valiente. Telemundo is the only Spanish-language broadcaster to achieve year-over-year growth among adults 18-49 in the last five consecutive months, while Univision has declined year-over-year in the same demo for the last three consecutive months.



Programming Highlights


Noticiero Telemundo at 6:30pm was the only evening newscast on Spanish Language Broadcast Television to grow year-over-year for the third consecutive month, while Noticiero Univision and Noticiero EstrellaTV posted declines among adults 18-49. Noticiero Telemundo averaged 733,000 total viewers, up 10% and 319,000 adults 18-49, up 14% year-over-year.



Caso Cerrado Edición Estelar at 7pm has grown +9% among total viewers and +6% among adults 18-49 year-over-year, averaging 1.58 million total viewers and 694,000 adults 18-49.



Corazón Valiente at 9pm averaged 1.28 million total viewers and 659,000 adults 18-49, up +15% and +6% over the 9pm hour delivery in October 2011.



At 10pm, Pablo Escobar: El Patrón del Mal (Pablo Escobar: The Drug Lord) delivered an average of 1.7 million total viewers and more than one million adults 18-49, up +19% and +35% year-over-year in the demos.



On Friday, October 12, Rumbo Al Mundial Guyana vs. Mexico averaged 2,100,000 total viewers and 1,300,000 adults 18-49, growing the prior 4-week time period average by +103% and +111%, respectively. The game reached more than 4.4 million total viewers, including nearly 2.6 million adults 18-49.


The live broadcast of the 2012 Billboard Mexican Music Awards presented by State Farm on Thursday, October 18 averaged more than 1,400,000 total viewers, increasing the time period’s prior 4-week average delivery by +13%. The awards show telecast reached more than 4.1 million total viewers, including nearly 2.3 million adults 18-49. The Official 2012 Billboard Mexican Music Awards presented by State Farm digital page saw over 80,000 unique visitors, up +78% , nearly 1.5 million page views, up +135% and 392,000 video streams, up +209%.


Source: The Nielsen Company, NPM, Live + Same Day, 10/1/12-10/26/12 vs. 9/26/11-10/28/11; prime based on M-F 7-11pm strict daypart. Rumbo Al Mundial on 10/12/12 and Billboard Mexican Music Awards on 10/18/12 reach based on NPM fast cume, 6+ minute qualifier.






Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable affiliates; mun2, the preeminent voice for young Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, and; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.



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