OWN Posts Ninth Consecutive Month of Year-to-Year Ratings Growth

Categories: Network TV Press Releases

Written By

October 31st, 2012

via press release:


October Ratings Up +37% W25-54 and +44% Total Viewers Vs. Year Ago

Los Angeles – OWN: Oprah Winfrey Network has posted double-digit ratings gains for the month of October, the ninth consecutive month of growth, across all key demos in both primetime (+37% W25-54, +44% total viewers) and total day (+45% W25-54, +57% total viewers) versus year ago numbers.


In addition, the week of October 22 marked OWN’s 41st consecutive week of total day growth in the network’s core demo of women 25-54 (+14%) versus one year ago.


Year-to-date, OWN is posting double-digit ratings growth in both primetime and total day across the network's key demos, with primetime posting +26% W25-54 and +24% in total viewers, and total day posting +36% W25-54 and +41% total viewers versus year ago numbers.


Series season-to-date averages:


  • · “Welcome to Sweetie Pie’s” (Saturdays at 9 p.m.) – season-to-date the series is averaging a .65 W25-54 and 734,000 total viewers, up +195% W25-54, +152% total viewers vs. YAGO.


  • · “Iyanla: Fix My Life” (Saturdays at 10 p.m.) – season-to-date the series is averaging a .75 W25-54 and 742,000 total viewers up +239% W25-54, +185% total viewers) vs. YAGO.


  • · “Oprah’s Next Chapter” (Sundays at 9 p.m.) – season-to-date the series is averaging .79 W25-54 and 867,000 total viewers up +229% W25-54 and +168% total viewers vs. YAGO.


  • · “Oprah’s Lifeclass” (Sunday Oct. 28 premiere) – Pastor Joel Osteen Part 1 episode scored a .58 W5-54 and 612,000 total viewers up, a series high rating, up +205% W25-54 and +107% total viewers vs. YAGO.


  • · “Oprah: Where Are They Now?” (Tuesdays at 10 p.m.) – season-to-date the series is averaging a .45 W25-54 and 436,000 total viewers up +200% W25-54 and +203% total viewers vs. YAGO.



Source: The Nielsen Company

OWN ratings are coverage ratings.


About OWN: Oprah Winfrey Network

A joint venture between Harpo, Inc. and Discovery Communications, OWN: Oprah Winfrey Network is a multi-platform media company designed to entertain, inform and inspire people to live their best lives. OWN debuted on January 1, 2011 on what was the Discovery Health Channel and is in approximately 85 million homes. The venture also includes the award-winning digital platform, Oprah.com.

Follow on Twitter @OWNTV


  • Tom Hunter

    Can I point out that OWN is now poaching so much programming from elsewhere that I keep stopping on that channel thinking that I am on ID – Investigation Discovery???

    There is very little original programming on OWN that is truly Oprah style programming.

  • Connman

    It’s not like they had anywhere to go but up!

  • Mika

    I love OWN. While it is not every day viewing, there are some great shows on the channel. I especially like Super Soul Sundays.

  • Mickie

    Tom…to your point, tonight’s primetime line up (8-11pm) on OWN have these descriptors on its roster: “gruesome 2007 murders…convicted of murdering three 8 yr. old boys.” All programming from “Hard Evidence” which appears to have the opposite mission from what Ms. Winfrey intended.

    OWN has great promise. Yet, here’s hoping that OWN finds it’s heart before it looses it’s soul.

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