via press release:
“SÁBADO GIGANTE” 50th ANNIVERSARY TELECAST REACHES NEARLY SEVEN MILLION VIEWERS AND MAKES UNIVISION THE #3 BROADCAST NETWORK BEATING CBS AND NBC AMONG ALL KEY DEMOGRAPHIC GROUPS
THE THREE-HOUR SHOW ON SATURDAY, OCTOBER 27 RANKS AS #3 PROGRAM IN ALL OF BROADCAST TELEVISION AMONG ADULTS 18-49, ADULTS 18-34 AND PERSONS 12-34
MIAMI, FL, OCTOBER 31, 2012 –Univision’s stellar commemoration of the 50th anniversary of its flagship variety show “Sábado Gigante” (Giant Saturday) on Saturday, October 27 reached nearly seven million Total Viewers 2+ and ranked as the #3 program in all of broadcast television among Adults 18-49, Adults 18-34 and Persons 12-34. According to results from Nielsen, the three-hour telecast (8:00-11:00 p.m. ET/PT) made Univision the #3 Broadcast Network among all key demographic groups, including Adults, Men and Women 18-34/18-49, Persons 12-34, Teens 12-17 and Kids 2-11, beating both CBS and NBC. It also made Univision, the 4th Largest Network overall, ahead of NBC by 31% or 774,000 Total Viewers 2+.
In addition, the “Sábado Gigante Celebra 50 Años” (Sábado Gigante Celebrates 50 Years) special was the highest-rated telecast since 9/6/2008 with Adults 18-49 and since 2/25/2006 with Total Viewers 2+, delivering an average audience of 3.2 million Total Viewers 2+ and 1.5 million Adults 18-49. Additional highlights include:
- · The Sábado Gigante 50th anniversary program out-delivered the first-run episode of CBS’ “48 Hours” among Adults 18-49, Adults 18-34 and Persons 12-34.
- · It registered double-digit percentage audience growth over the show’s performance on the four previous Saturdays and the same night in 2011 (10/29/2011) across key demographics.
The Red Carpet broadcast that preceded the anniversary show (7:00 p.m.-8:00 p.m. ET/PT) and covered the arrival of all the celebrity guests delivered outstanding results as well, averaging 2.1 million Total Viewers 2+ and 927,000 Adults.
The “Sábado Gigante” anniversary program –hosted as always by the legendary entertainer Don Francisco– was devoted to thanking the viewers who, throughout all these years, have made it a record-breaking success, keeping it on the air for five decades. The studio audience was comprised exclusively of invited viewers who shared a significant personal connection to “Sábado Gigante.” Some of the biggest names in Hispanic entertainment, and who have a history with “Sábado Gigante,” performed hits in genres that ranged from pop to reggaeton to regional Mexican. Performers included Thalia, Paulina Rubio, Luis Fonsi, Chino y Nacho, Gerardo Ortiz and Héctor “El Torito” Acosta, among others. Famous “Regurgitator” Stevie Starr, one of the show’s most memorable acts, had the opportunity to return and outdo his original performance. In addition, a representative from the Guinness Book of World Records re-certified “Sábado Gigante” as the longest running variety show in television history.
About Sábado Gigante
Certified by the Guinness Book of World Records as the longest running variety show in television history, “Sábado Gigante” was born in 1962, when Mario Kreutzberger, better known as “Don Francisco,” pitched his idea for a dynamic new variety show to one of the incipient television networks in his native country, Chile. The program premiered that same year and became an unprecedented hit. In 1986, after more than two decades of local success, “Sábado Gigante” went international, moving its production from Chile to the U.S. and airing coast to coast on the Univision Network (then known as SIN).
An unstoppable ratings phenomenon ever since, “Sábado Gigante” continues to be hugely popular. In addition to consistently delivering impressive audience numbers in the U.S., it is an ongoing hit in 42 countries, and its creator and perennial host, Don Francisco, is among the most recognized and beloved personalities in the Hispanic entertainment world.