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Tuesday Final Ratings: 'Dancing With the Stars' Adjusted Down

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October 31st, 2012

 

Dancing with the Stars was adjusted down a tenth among adults 18-49 versus the preliminary Tuesday broadcast ratings. Despite pre-emptions and power outages in several markets due to Hurricane Sandy, there were no other adjustments to the ratings.

 

Broadcast primetime final ratings for Tuesday:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 NBC The Voice (8-10:01PM) 4.6/12 12.13
CBS NCIS 3.4/9 18.83
ABC Dancing with the Stars 1.8/5 11.49
FOX Raising Hope 1.7/5 4.05
CW Hart Of Dixie 0.6/2 1.41
8:30 FOX Ben And Kate 1.4/4 3.01
9:00 CBS NCIS: Los Angeles 2.8/7 16.28
FOX New Girl 2.3/6 4.75
ABC Happy Endings 1.4/3 4.31
CW Emily Owens M.D. 0.3/1 1.03
9:30 FOX The Mindy Project 1.5/4 3.12
ABC Don't Trust The B in Apt. 23 1.2/3 3.25
10:00 NBC NBC News Special - S 2.9/8 8.29
CBS Vegas 1.7/4 10.75
ABC 20/20 - S 1.3/3 4.82

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Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Ultima

    @Oliver
    In the short-term, ABC should think about slimming down DWTS to 2 hours.

    No! The idea is to increase the hours to offset the production cost and keep revenues even as the ratings decline. Why do you think we have 180 minutes of these shows instead of the 90 we had during Idol’s early days?

    I guess they could cut the results show, but unless I’m wrong, it is their highest rated hour on Tuesdays.

  • Ultima

    The idea is to increase the hours to offset the production cost and keep revenues even as the ratings decline.

    The idea is to increase the hours to offset the ratings decline as the production cost doesn’t increase much.

    Fixed it for me.

  • Brian J

    Can anyone tell me why “The New Girl” is getting such great ad rates? I can see why it would be one of the more successful shows on television, but ahead of “Idol” on Thursday and right behind “Modern Family” as well as ahead of “2BG,” Two and a Half Men,” and “The Big Bang Theory”?

    I don’t think it tops any of those shows in A18-49. Is it doing particularly well with some demographic I am unaware of?

    http://www.bizjournals.com/losangeles/news/2012/10/23/football-tackles-idol-scores.html?page=all

  • Joe

    Damn stupid NCIS tight OUAT

  • http://tvbythenumbers.com Bill Gorman

    “I don’t think it tops any of those shows in A18-49. Is it doing particularly well with some demographic I am unaware of?”

    Adults 18-34.

  • Oliver

    @Ultima

    It’s obviously cheaper to fill 3 hours of programming with a single cheap show, but the purpose of slimming it down is strategic rather than based on short-term finances. If ABC can gradually phase out the show then they can avoid the gargantuan task of replacing 3 hours of programming all at once.

  • Dave

    Quarter Hours for Dancing:

    8:00 PM – 1.7
    8:15 PM – 1.8
    8:30 PM – 1.8
    8:45 PM – 1.9
    9:00 PM – 2.2

  • bsp

    DWTS needs to (1) replace or add to its panel of judges — they’ve each been doing the same schtick for so long, it’s completely tired and predictable, and (2) find a way to overcome the audience vote, which keeps people like Kirsti Alley or Bristol Palin while much more entertaining and capable contestants get the boot. I submit that the coveted 18-49 demo is NOT the one that’s voting for Kirsti Alley!!

    I like Vegas, but not enough that I’d really miss it if it got canceled. It needs to MOVE the story along.

    Bad, bad #s for those 9:30 comedies!

  • Brian J

    Bill Gorman:

    The best way to look at it is just the totality of numbers, right? In other words, it’s best to think of all episodes, repeats and new ones, or whatever else airs there?

  • Ultima

    @Oliver
    If ABC can gradually phase out the show then they can avoid the gargantuan task of replacing 3 hours of programming all at once.

    I think if any gradual phasing out occurs, it will simply be reducing it to one cycle a year.

    Bachelor (fall), DWTS (winter), Bachelorette (spring), with summer used to find a replacement reality series.

    If they actual manage to get any sort of comedy block going on Tuesday, I could see cutting the results show down and running it from 9:30-10pm and leading into a drama (this is assuming one cycle per year as well).

  • Brian J

    @Oliver:

    I think it might be wise to hold “Dancing” until January of 2014 after it’s done in the spring, kind of like how Fox used to treat “Idol.” It can be there if/when it needs to be but give ABC some time to develop new hits.

  • Brian J

    @Bill Gorman:

    It must do really, really well with that demographic to make such a big jump in one season, no?

  • http://tvbythenumbers.com Bill Gorman

    “The best way to look at it is just the totality of numbers, right? In other words, it’s best to think of all episodes, repeats and new ones, or whatever else airs there?”

    We’ve found that the average of new episode ratings over the season for a scripted show vs. the other scripted shows on the same network is all that’s needed to predict futures of most shows very well. We used to include repeat ratings in the calculations, but they didn’t seem to add anything to the success rate and introduced some other difficulties.

  • Ultima

    @Oliver

    Also, if they did a January-March cycle of DWTS, it’s possible they could completely avoid The Voice if NBC sticks with this 3 months on/3 months off cycle.

    (Not that The Voice is DWTS’ only problem, its ratings were way down every before last spring.)

  • SPM

    lol @ Flop of Dixie suddenly having show saving figures

  • Brian J

    @Ultima:

    Well said in regards to ABC and a comedy block. That’s why I said it should take a break after it airs in the spring. If “Happy” and “Don’t” end up not working out, it can work like a dog to find at least one show that works and then move “Dancing” around that.

  • Rebecca

    I wonder how many Nielsen boxes aren’t in use this week because of the areas without power from the storms out east. Ratings probably aren’t where they could be (and good luck to everyone out there, hope they’re okay). A23 is really good so far this season…I especially enjoyed the season premiere from last week (only just saw it today online), with all the tv show reunion stuff regarding “Dawson,” “Malcolm” [in the Middle], and Zach [Saved by the Bell] – great writing. And last night’s episode even mentioned Dave from Happy Endings, cool.

  • http://tvbythenumbers.com Bill Gorman

    “It must do really, really well with that demographic to make such a big jump in one season, no?”

    It doesn’t hurt to remember that those AdAge numbers are just estimates.

  • http://tvbythenumbers.com Bill Gorman

    “I wonder how many Nielsen boxes aren’t in use this week because of the areas without power from the storms out east. Ratings probably aren’t where they could be”

    The Nielsen US TV universe estimate contains 300m people age 2 and over.

    I’ve seen estimates that 6-8 million people lost power.

    So figure that ~2.5% of the US TV population was offline on Monday and Tuesday night. Considering that these ratings numbers are rounded to a tenth, it’s only likely to have mattered in a few edge cases.

  • Chris O.

    I know I’m not on the right page but does anyone have ratings for iCarly and Big Time Rush from Saturday. There’s little response on the Cable Top 25 page because of Hurricane Sandy. Thanks!

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