'30 Rock' Hits Season High in Total Viewers

Categories: Network TV Press Releases

Written By

November 1st, 2012

via press note:

From 8-8:30 p.m. ET, a special Wednesday telecast of "30 Rock"
> (1.2/4 in 18-49, 3.6 million viewers overall) matched the show's
> Thursday 18-49 ratings of the prior two weeks and hit a season high in
> total viewers (pending updates), despite the move to Wednesday to face
> last night's Halloween distractions. "30 Rock" also matched NBC's top
> 18-49 rating since October 3 in this highly competitive time period
> versus Fox's "X Factor," CBS's "Survivor" and ABC's "The Middle."
> * From 8:30-9 p.m. ET, "Guys With Kids" (1.4/4 in 18-49, 3.8
> million viewers overall) built on its 18-49 lead-in by 17 percent.
> The increase gives "Guys With Kids" a build on lead-in with each of
> its six telecasts to date in this time period. The only other 8:30
> comedy on ABC, CBS, NBC or Fox this season to build on its 18-49
> lead-in even once is NBC's "Up All Night." "Guys With Kids" matched
> its 18-49 rating of the prior three weeks, despite last night's
> Halloween distractions.
> * At 9 p.m. ET, "Law & Order: Special Victims Unit" (1.7/5 in
> adults 18-49, 6.2 million viewers overall) retained 89 percent of the
> 1.9 rating for last week's 300th episode and retained 94% of last
> week's 1.8 in these preliminary fast-affiliate ratings. Last night's
> "SVU" built on its lead-in by 21 percent in 18-49 rating and by 64
> percent in total viewers. From its first half-hour to its second,
> "SVU" grew by 13 percent in both 18-49 rating (to a 1.8 from a 1.6)
> and total viewers (6.6 million vs. 5.9 million). "SVU" topped NBC's
> time-period average last season by 70 percent in 18-49 rating (with a
> 1.7 vs. a 1.0) and by 28 percent or 1.4 million persons in total
> viewers (6.234 million vs. 4.868 million) in a highly competitive time
> period versus ABC's "Modern Family" and "Suburgatory," CBS's "Criminal
> Minds" and Fox's "X Factor."
> * Keep in mind that last season, "Law & Order: SVU" originals
> added an average of 47 percent to these next-day "live plus same day"
> ratings in 18-49 when Nielsen reported "live plus seven day" results.
> * At 10 p.m. ET, "Chicago Fire" (1.5/4 in adults 18-49, 5.5
> million viewers overall) retained 88 percent of its lead-in from
> "SVU." From its first half-hour to its second, "Chicago Fire" grew by
> 7 percent in 18-49 rating, 5 percent in adults 25-54 (to a 2.0 from a
> 1.9) and 2 percent in total viewers (6.5 million vs. 5.4 million).
> * "Chicago Fire" is the first 10 p.m. drama this week to generate
> a half-hour to half-hour gain in 18-49, 25-54 or total viewers
> (pending updates).

  • Magnum

    NBC hired the PR team from ABC?

  • javier

    can’t believe it beat arrow

  • TVDude


    That’s exactly what I was thinking! None of the ratings were good, but NBC sure makes it all sound positive. Retention, retention…. great for press releases, no effect on renewal chances.

  • Anon

    Looks like someone selected the heavy duty spin cycle…

    My dad tuned in to NBC expecting to watch Animal Practice and Guys With Kids… when he saw 30 Rock, he cursed under his breath and switched to the Outdoors Channel.

    I suspect NBC harmed more than helped itself.

  • Martin

    Seriously NBC, seriously.

  • Dan T

    Main question is here is what’s the point of this spin PR?

  • Anne Noise

    Why was this run on Wednesday? To “…face last night’s Halloween distractions”? What does that even mean?

  • Marcus

    I think a lot of people will be tuning in tonight to see 30 Rock, and wonder why it isn’t on. Same for the rest of the Thursday comedy shows since they have been bumped to re-air ‘The Voice’ from last Monday, that was mostly pre-empted on the east coast because of hurricane sandy.

  • cas127

    Agree with Mr. T – why PR spin a show in its pre-ordained last season?

    The same flack could have been cooking up some new flim-flammery for Obama on MSNBC…

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