Cable News Ratings for Wednesday, October 31, 2012

Categories: '

Written By

November 1st, 2012


Live + Same Day Cable News Daily Ratings for Wednesday, October 31, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,913            452            834
CNN         719            227            346
MSNBC         884            294            464
CNBC         190             47             94
FBN           63             14             29
HLN         237             81            126
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       3,910            853         1,642
CNN       1,213            383            632
MSNBC       1,823            597            981
CNBC         222             91            115
FBN           70             20             39
HLN         324            104            165
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,676            479            894
CNN Early Start/Starting Point         444            176            243
MSNBC Morning Joe         560            216            340
CNBC Squawk Box         130             24             65
HLN Morning Express w/ Meade         216            119            153
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       2,660            601         1,037
CNN SITUATION ROOM       1,019            271            363
MSNBC HARDBALL WITH C. MATTHEWS       1,466            364            706
CNBC FAST MONEY         199             22            115
HLN EVENING EXPRESS         309            102            161
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       2,951            643         1,184
CNN SITUATION ROOM         765            278            364
MSNBC POLITICS NATION       1,293            362            570
CNBC MAD MONEY         147             31             73
HLN JANE VELEZ-MITCHELL         217            107            123
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       2,660            622         1,133
CNN ERIN BURNETT OUTFRONT         728            235            366
MSNBC HARDBALL WITH C. MATTHEWS       1,305            439            638
CNBC KUDLOW REPORT         200             32             77
HLN JANE VELEZ-MITCHELL         198             70            115
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       4,469            875         1,783
CNN ANDERSON COOPER 360       1,097            350            614
MSNBC ED SHOW       1,788            541            953
CNBC S JOBS BLLN DOLLAR HIPPIE         219             99            120
HLN NANCY GRACE         296            107            152
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       3,981            954         1,723
CNN PIERS MORGAN TONIGHT       1,327            355            648
MSNBC RACHEL MADDOW SHOW       1,891            630            983
CNBC M. ZUCKERBERG: INSIDE FB         229             89            122
HLN DR. DREW ON CALL         333            105            169
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       3,257            730         1,413
CNN ANDERSON COOPER 360       1,212            444            633
MSNBC LAST WORD W/ L. ODONNELL       1,790            621         1,006
CNBC AMERICAN GREED         219             84            102
HLN SUPERSTORM SANDY         342            101            176
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,891            572         1,002
CNN ERIN BURNETT OUTFRONT         733            261            382
MSNBC ED SHOW         953            385            551
CNBC MAD MONEY           89             38             50
HLN SUPERSTORM SANDY         165             54             98

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • ninja

    People I the NJ office told fox the workers where turned down not because teir not uniun, THEY DON’T NEED HELP.

  • AppleStinx

    Coffee Steve wrote: “HARRY REID: ‘Laughable’ to think Senate Democrats will work with Romney…”

    Borrowing from some people’s playbook, of distorting what adversaries say, this is what Reid actually said:

    HARRY REID: ‘Laughable’ to think Senate Democrats will work


  • ninja

    In. Union

  • ninja

    Sorry for spelling. Lol

  • Ratboy

    D’OH!!! thank you again Joe!

    Biden: ‘There’s Never Been A Day In The Last Four Years I’ve Been Proud To Be His Vice President’

    Joe Biden, at a campaign event today said, “There’s never been a day in the last four years I’ve been proud to be his vice president.”

  • Doug Z

    Five days before the election, Senate Majority Leader Harry Reid has ruled out trying to work with Mitt Romney should he win next week.

  • Mark

    Just out of curiosity for all the people putting down Harry Reid, what is your opinion of Mitch McConnell saying his #1 priority is to do everything possible so Obama won’t get re-elected?

    If Obama wins I would want somebody to ask him what his new #1 priority is since he failed in that regard and now he can move on to other things

  • Doug Z

    Mr. Reid flatly ruled out following Mr. Romney’s agenda, saying he and his colleagues have already voted down many of those proposals, including House Republicans’ budget, written by Republican vice presidential nominee Rep. Paul Ryan.


    When did the Democrats have a budget.

    I have a budget.

  • Matthew

    On Sunday, I will finally be ready to make the highly coveted and respected Matthew Election Forecast, based on more than mnsf years of experience and my gut, the most reliable polling instrument of all

    Nah I’ll just do it now:

    Electoral College 294 to 244, For Obama. Obama just a hair over 50 in the popular vote, Romney just a hair under 49. Say, 50.2% to 48.8%.

    Obama at 303 EC if he’s REALLY lucky, and 277 if it’s a squeaker. I may or may not pretend this post doesn’t exist next Wednesday

  • Letmethink

    Doesn’t look like Harry Reid’s statement was taken out of context. Mitch McConnell’s was.
    Read the entire statement:
    “When I first came into office, the head of the Senate Republicans said, ‘my number one priority is making sure president Obama’s a one-term president.’ Now, after the election, either he will have succeeded in that goal or he will have failed at that goal.”
    — President Obama, interview on CBS’ “60 Minutes,” recorded on Sept. 12, 2012, and aired on Sept. 23
    “It was no surprise, because the senator from Kentucky, who just spoke, announced at the beginning, four years ago, exactly what his strategy would be. He said, his number-one goal was to make sure that Barack Obama was a one-term president.”
    — Sen. Richard Durbin (D-Ill.), on the Senate floor, Sept. 21, 2012
    “Ed Rendell, who has criticized the president (objecting, for example, to the Obama campaign’s attack on private equity), also argues that Obama has been constrained by an unprecedented obduracy in his Republican opposition. ‘I can’t ever recall a newly elected president being faced with the leader of the other party’s caucus saying “Our No. 1 priority is to make this president a one-term president,”’ says Rendell, citing the remark made by Mitch McConnell, the Senate minority leader, that exemplified the fierce partisanship that has attended Obama’s tenure. ‘That McConnell would say that in the first nine months of Barack Obama’s tenure is absolutely stunning, disgraceful, disgusting — you name the term.’”
    — Peter J. Boyer, writing in Newsweek, Sept. 10, 2012
    Clearly, a theme has emerged among Democrats: Republicans were so determined to thwart President Obama’s agenda that the Senate Minority leader, Mitch McConnell of Kentucky, even announced from day one that he was determined to make Obama a one-term president.
    The timing of McConnell’s statement obviously makes a difference. In the Democratic narrative, the top GOP senator signaled early on he had no intention of cooperating with the new president.
    Is that really the case?
    The Facts
    McConnell made his remarks in an interview that appeared in the National Journal on Oct. 23, 2010 — nearly two years after Obama was elected president. The interview took place on the eve the of the midterm elections. The interview is relatively short, so we will print it in its entirety, with key portions highlighted.
    NJ: You’ve been studying the history of presidents who lost part or all of Congress in their first term. Why?
    McConnell: In the last 100 years, three presidents suffered big defeats in Congress in their first term and then won reelection: Harry Truman, Dwight Eisenhower, and the most recent example, Bill Clinton. I read a lot of history anyway, but I am trying to apply those lessons to current situations in hopes of not making the same mistakes.
    NJ: What have you learned?
    McConnell: After 1994, the public had the impression we Republicans overpromised and underdelivered. We suffered from some degree of hubris and acted as if the president was irrelevant and we would roll over him. By the summer of 1995, he was already on the way to being reelected, and we were hanging on for our lives.
    NJ: What does this mean now?
    McConnell: We need to be honest with the public. This election is about them, not us. And we need to treat this election as the first step in retaking the government. We need to say to everyone on Election Day, “Those of you who helped make this a good day, you need to go out and help us finish the job.”
    NJ: What’s the job?
    McConnell: The single most important thing we want to achieve is for President Obama to be a one-term president.
    NJ: Does that mean endless, or at least frequent, confrontation with the president?
    McConnell: If President Obama does a Clintonian backflip, if he’s willing to meet us halfway on some of the biggest issues, it’s not inappropriate for us to do business with him.
    NJ: What are the big issues?
    McConnell: It is possible the president’s advisers will tell him he has to do something to get right with the public on his levels of spending and [on] lowering the national debt. If he were to heed that advice, he would, I imagine, find more support among our conference than he would among some in the Senate in his own party. I don’t want the president to fail; I want him to change. So, we’ll see. The next move is going to be up to him.
    NJ: What will you seek from the president on the tax issue?
    McConnell: At the very least, I believe we should extend all of the Bush tax cuts. And I prefer to describe this as keeping current tax policy. It’s been on the books for 10 years. Now, how long that [extension] is, is something we can discuss. It was clear his position was not [favored] among all Senate Democrats. They had their own divisions. I don’t think those divisions are going to be any less in November and December.
    When seen in full context, McConnell’s quote is not really as shocking as the snippet that is frequently repeated by Democrats.
    Generally, Democrats suggest that McConnell believed that no problem is bigger than getting rid of Obama, but it is clear that he is speaking in a political context — that the goals of Republicans could not be achieved unless Obama is defeated in his race for reelection. A case in point: the health care law could not be overturned unless Obama is defeated.
    Moreover, McConnell goes on to say that he does “not want the president to fail” and cooperation was possible “if he’s willing to meet us halfway on some of the biggest issues.” McConnell in fact cited an extension of the Bush tax cuts — and Obama did strike such a deal shortly after the midterm elections.
    Here’s how McConnell explained his remarks in a speech after the election, when Republicans had taken over the House of Representatives and made huge gains in the Senate:
    “Let’s start with the big picture. Over the past week, some have said it was indelicate of me to suggest that our top political priority over the next two years should be to deny President Obama a second term in office. But the fact is, if our primary legislative goals are to repeal and replace the health spending bill; to end the bailouts; cut spending; and shrink the size and scope of government, the only way to do all these things it is to put someone in the White House who won’t veto any of these things. We can hope the President will start listening to the electorate after Tuesday’s election. But we can’t plan on it. And it would be foolish to expect that Republicans will be able to completely reverse the damage Democrats have done as long as a Democrat holds the veto pen.”
    The Pinocchio Test
    There is no doubt that McConnell said he wanted to make Obama a one-term president. But he did not say it at the start of Obama’s term; instead, he made his comments at the midpoint, after Obama had enacted many of his preferred policies.
    Perhaps, in Obama’s memory, McConnell was always uncooperative. But that does not give him and other Democrats the license to rearrange the chronology to suit the party’s talking points.
    Two Pinocchios

  • Doug Z

    Incomes decline This continues a trend reported by the Census Bureau in August finding that since the recovery began in June 2009, median household incomes have fallen 4.8 percent adjusted for inflation.

  • Doug Z


    My name is Nancy Reagan. Sum up your post. We do not have time to read all of that. My husband can not read all that. Get to the meat of the story.

  • Jeff

    I with Harry Reid!!

    Id support no compromise, and blocking all the Republican agendas, and if by any chance Romney wins, obstruct his agenda and block all of his appointments. Shoe on the other foot may be the only way the Republicans politicians learn. Doubt it though! They crave power, money, and war waaaaaay too much.


    Obama has not been able to pass a budget through congress. He is the LEAST transparent president in US history. Mitt Romney has a RECORD of working with Democrates and passing budgets with Democrates approval.

  • Pete S.

    matthew says @ Papaleo……….
    it’s just irritating. Stop being a partisan for five seconds and use your noggin.
    man, it’s just irritating. stop being a partisan for five seconds and start calling out some of the idiotic & downright insane comments coming from the left. i’m only saying that because if i remember right, like a year or 2 ago you said on here that you are an independent, middle of the road. nothing about your character confirms that. score’s like 100-0, 100-1 at best (with call-outs). kinda shows everyone you’ll be standing in line between jeff and the marks ready to press the obama tab. that’s cool, your choice, but you are definately not riding in the middle of the road.

  • d.d

    The Obama defectors

    Take a look at this graphic in today’s Washington Post:It says 13% of likely voters who voted for Obama in 2008 plan to vote for Romney this time.



    Utility workers pelted with eggs after Bridgeport, Conn. mayor blasts provider

    Angry residents pelted utility crews with eggs as they tried to restore power in Bridgeport, Conn., after the mayor claimed the local power company had “shortchanged” the state’s largest city as it tries to recover from superstorm Sandy. United Illuminating workers reported eggs and other objects being thrown at them a day after Mayor Bill Finch said the utility was taking care of wealthy suburbs while his constituents suffered


    Economists: Employment gains are ‘implausibly high’

    Conrad DeQuadros at RDQ Economics:

    The economic data for October continue to be relatively upbeat as the gain in payrolls and the upward revision to employment growth in the prior two months put the level of payrolls in October some 255,000 above the previously reported level for September. The employment gains in the household survey (about 1.3 million over the last two months) are implausibly high and we still expect to see an eight-handle on the unemployment rate again before the end of the year (8%)

  • Sicilian Papa



    McConnell he’s political hack too. Wait til you get Murphy from Connecticut we is not one of the best people on the planet.

    I don’t like Senators in general. No nothing pompous windbags!!!

  • Sicilian Papa


    Pete S.

    I missed that one from Matthew. Matthew it is a political campaign and disagree with most of what the left wants to do. What do want me to do? Matthew have read my statements about storm relief.

    Yes, things are getting ugly in NY, NJ, and Penn. You won’t see that on the six o’clock news.

  • Coffee Steve


    Not a bad guess.



    Washington Post:It says 13% of likely voters who voted for Obama in 2008 plan to vote for Romney this time.

    Since you posted this I can now tell you, many of the internal GOP polls are showing just that, and a marker on the DNC internals shows that could be a problem as well.

    There is a rush of previous voters for Obama that are switching.

    And now this

    *NYTIMES: PA ’tilting toward Romney’…

    It still will come down to wo people think will handle the economy better, every poll every internal poll I seen showed that. And if the polls say Romney is the one who would do better? That’s why I say 51-47 and 227-295 Romney.

    And I am NEVER wrong :mrgreen: ask Jeff if I am LOL

  • Coffee Steve

    I am so sure I am right I’ll bet my 1966 Ford Mustang that I no longer own if I am wrong

© 2015 Tribune Digital Ventures