Cable News Ratings for Wednesday, October 31, 2012

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November 1st, 2012


Live + Same Day Cable News Daily Ratings for Wednesday, October 31, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,913            452            834
CNN         719            227            346
MSNBC         884            294            464
CNBC         190             47             94
FBN           63             14             29
HLN         237             81            126
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       3,910            853         1,642
CNN       1,213            383            632
MSNBC       1,823            597            981
CNBC         222             91            115
FBN           70             20             39
HLN         324            104            165
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,676            479            894
CNN Early Start/Starting Point         444            176            243
MSNBC Morning Joe         560            216            340
CNBC Squawk Box         130             24             65
HLN Morning Express w/ Meade         216            119            153
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       2,660            601         1,037
CNN SITUATION ROOM       1,019            271            363
MSNBC HARDBALL WITH C. MATTHEWS       1,466            364            706
CNBC FAST MONEY         199             22            115
HLN EVENING EXPRESS         309            102            161
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       2,951            643         1,184
CNN SITUATION ROOM         765            278            364
MSNBC POLITICS NATION       1,293            362            570
CNBC MAD MONEY         147             31             73
HLN JANE VELEZ-MITCHELL         217            107            123
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       2,660            622         1,133
CNN ERIN BURNETT OUTFRONT         728            235            366
MSNBC HARDBALL WITH C. MATTHEWS       1,305            439            638
CNBC KUDLOW REPORT         200             32             77
HLN JANE VELEZ-MITCHELL         198             70            115
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       4,469            875         1,783
CNN ANDERSON COOPER 360       1,097            350            614
MSNBC ED SHOW       1,788            541            953
CNBC S JOBS BLLN DOLLAR HIPPIE         219             99            120
HLN NANCY GRACE         296            107            152
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       3,981            954         1,723
CNN PIERS MORGAN TONIGHT       1,327            355            648
MSNBC RACHEL MADDOW SHOW       1,891            630            983
CNBC M. ZUCKERBERG: INSIDE FB         229             89            122
HLN DR. DREW ON CALL         333            105            169
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       3,257            730         1,413
CNN ANDERSON COOPER 360       1,212            444            633
MSNBC LAST WORD W/ L. ODONNELL       1,790            621         1,006
CNBC AMERICAN GREED         219             84            102
HLN SUPERSTORM SANDY         342            101            176
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,891            572         1,002
CNN ERIN BURNETT OUTFRONT         733            261            382
MSNBC ED SHOW         953            385            551
CNBC MAD MONEY           89             38             50
HLN SUPERSTORM SANDY         165             54             98

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • AppleStinx

    ‘Fox & Friends’ continues to get more than 2 million P2+ viewers for the 8am hour.

  • Ratboy

    @ Mark2
    Posted November 1, 2012 at 2:22 PM

    That’s just to close the deal

    Yep waste time and money to “close the deal”


  • Mark


    Hey I am using a polling firm that was almost right(infact they were a little generous towards the Republican) in a recent poll to gauge Wisconsin. To call that “bias” is laughable

  • Matthew

    Blah blah blah. The campaigns will spend the final days making a push in the close states that they can’t afford to lose. That’s why Romney spent all day in Virginia, and will spend the rest of the campaign in NH + the Midwestern states. He’s not touching Nevada because it’s a lost cause, and he’s not touching Florida because he has a small but probably insurmountable lead there; he even leads amongst Hispanics, thanks to the Cuban population. Obama is also spending most of his time in the Midwest, because it’s his firewall.

    Neither candidate is visiting North Carolina, Pennsylvania, or Michigan.

  • Mark


    Romney is visiting Pennsylvania on Sunday. Not sure if that is a good sign(ie he plans to win certain states and can afford time in a new place) or bad(he is seeing states get out of his grasp and needs to find a new place to gain votes)

  • James

    Obamas gonna get relected righties stop whinen..romney.was his own liability

  • Mark


    In defense of Romney if he loses I don’t think he was his own liability, it was the far right who wanted to keep him in check that was his downfall.

  • Mark2

    @SIA “Rassmussen has Mitt Romney leading in OH, IA, CO and tied in WI so eat that ”

    LMAO, Rasmussen didn’t even make the top 10 rankings for most accurate polls in 2010, so what are you talking about?

    Most accurate Pollsters for the 2010 Elections:

    #1 – YouGov/Polimetrix
    #2 – SurveyUSA
    #3 – RealClearPolitics
    #4 – FiveThirtyEight
    #5 – Pollster
    #6 – Public Policy Polling
    #7 – Fox News
    #8 – Quinnipiac
    #9 – CNN/Time
    #10 – The Hill

    Rasmussen and Gallup failed to make the list.

  • Matthew

    @Mark: I only saw “to be determined” in Romney’s schedule for Sunday, I didn’t know he was planning on going to Pennsylvania. It gives him a chance to play offense in a state that should, in theory, have favorable demographics for him, but he’s not likely to win it.

  • Mark


    Pennsylvania to the Republicans in a national election is like Lucy and the football. lol

  • Mark2

    Again, if Romney was such a great leader and Governor, why is he losing in his own State by an average of 22 points?

  • James

    No republican has ever won the white house without ohio..obamas maintaining a steady lead

  • Coffee Steve

    Now we find out why George Lucas sold his movie company

    *REPORT: George Lucas timed sale of empire to avoid next year’s massive tax hikes… :shock:

    I ahve another prediction, by next wednesday the polls won’t matter anymore.

  • Coffee Steve


    *President’s Job Council Advisor — Endorses Romney.

    Supporters include Charles Schwab, Cisco Chief Executive John Chambers and Bernie Marcus, the co-founder of Home Depot. The newest name on the list belongs to Intel CEO Paul Otellini, a member of President Barack Obama’s Council on Jobs and Competitiveness.

    That has to hurt bad (sorry mark2) :-)

  • Ratboy

    Just closing the deal! From today till Monday Obama to Iowa 2 times Wisc 3 times and Ohio 6 stops!! Yep backs up them Mark2 polls PERFECTLY!!!

  • Mark2

    Within 6 minutes, Bret Baier was already talking about Lybia. It’s been over 7 weeks now and they’re still reporting it as news.

  • Coffee Steve

    I wonder? I wonder if by us posting all these polls from different places and different compaines if we somehow can change the numbers?


  • Coffee Steve

    *Starving New Yorkers Reduced to Dumpster Diving in Sandy’s Aftermath

    Is this still Bushes Fault? Are any MSM covering this lack of leadership, lack of food, water, electricity?

    It’s been 3 days now? Oh But Mayor Nanny did announce the Marathon is still a go.

  • HRJ

    Can’t we all just get along?


    Fox would rather not report positive news about POTUS. Niether would Rush.

  • moncon

    I wonder if Obama will bring Rev. Joseph Lowrey on his deal closing. He can tell all the white voters how they are all going to h*ll. The amount of racism coming from Obama supporters is pretty shameful. He may have dodged Rev. Wright but he gave Lowrey the medal of freedom. What a joke.

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