Cable News Ratings for Thursday, November 1, 2012

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November 2nd, 2012



Live + Same Day Cable News Daily Ratings for Thursday, November 1, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,797            427            775
CNN         566            189            272
MSNBC         880            300            438
CNBC         176             66            105
FBN           83             20             38
HLN         209             93            119
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       3,589            766         1,442
CNN         949            264            473
MSNBC       1,735            612            893
CNBC         202            121            140
FBN         123             19             39
HLN         298            130            174
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,596            401            735
CNN Early Start/Starting Point         353            150            224
MSNBC Morning Joe         702            278            386
CNBC Squawk Box         121             31             64
HLN Morning Express w/ Meade         220            133            166
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       2,516            528         1,043
CNN SITUATION ROOM         751            219            280
MSNBC HARDBALL WITH C. MATTHEWS       1,391            362            595
CNBC FAST MONEY         204             54            116
HLN HLN BREAKING NEWS         145             55             79
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       2,925            576         1,106
CNN SITUATION ROOM         633            211            256
MSNBC POLITICS NATION       1,386            395            630
CNBC MAD MONEY         192             67            124
HLN HLN BREAKING NEWS         207             99            118
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       2,563            539         1,081
CNN ERIN BURNETT OUTFRONT         845            215            364
MSNBC HARDBALL WITH C. MATTHEWS       1,387            484            682
CNBC KUDLOW REPORT         150             37             53
HLN JANE VELEZ-MITCHELL         235            108            126
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       4,042            819         1,503
CNN ANDERSON COOPER 360       1,012            288            503
MSNBC ED SHOW       1,698            525            829
CNBC AMER GREED THE FUGITIVES         142             68             81
HLN NANCY GRACE         225             87            130
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       3,684            781         1,501
CNN PIERS MORGAN TONIGHT         997            246            476
MSNBC RACHEL MADDOW SHOW       1,865            702            981
CNBC AMER GREED THE FUGITIVES         250            151            180
HLN WHAT WOULD YOU DO         355            188            232
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       3,015            697         1,320
CNN ANDERSON COOPER 360         837            259            439
MSNBC LAST WORD W/ L. ODONNELL       1,637            606            862
CNBC AMERICAN GREED         216            143            160
HLN WHAT WOULD YOU DO         313            115            159
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,906            613         1,017
CNN ERIN BURNETT OUTFRONT         621            209            348
MSNBC ED SHOW         968            385            475
CNBC MAD MONEY         129             65             79
HLN WHAT WOULD YOU DO         245             95            109

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Sicilian Papa

    People are working for less.

    We have cut the price on work in the construction business and it is still slow.

    I have seen a race to the bottom on the freelance writing. People are bidding ridiculous amounts on writing work to put food on the table.

    O. has the edge to win but he has done a terrible job on the economy.

  • Dirty_D

    Convince yourself what you want Sam but Rasmussen also uses a Democrat bias… +3 BTW if you didn’t read my earlier post. By using that +3 Democrat bias means they think Democrats will outnumber Republicans and still vote for Obama and that independents won’t make a difference. That is highly unlikely and still using a pessimistic model when you consider that early voting has favored Romney in polls which usually favors democrats by a high margin. Republicans by a large margin vote on election day and the remaining independents swing towards the challenger instead of the incumbent on election day as well.

  • Matthew

    @Pete S., from the previous thread:

    I have no idea what you mean, since I’ve never said I’m ‘middle of the road.’ I am Independent, and I have strong feelings about nearly every issue, which frequently puts me at odds with the major parties. Obviously, I have an issue by issue bias, and a personal bias against several people in Washington, and I feel no obligation to ‘call out’ everyone here to make some grand display of neutrality. I am not neutral. I am quite transparently here to play contrarion/adversary to the majority echo chamber.

    The extent to which I feel the need to be an equal-opportunity arguer is in calling out people like Mark2 when they’re displaying a bigoted attitude toward Mormons, and beyond that I don’t really care. The echo chamber will tend to Jeff when he says something stupid.

  • Sicilian Papa

    You make a good point Dirty D. but I give the edge to O. at this point.

    Sam don’t put to much stock in polls. Many are using plus +8 Dem.

    This is close and the Sandy bump may be short lived.

    Hey Dave it’s good to read you.

  • Matthew

    “People are working for less.”

    Where have you been since stagflation? Go ahead and look at real income numbers for middle class and below workers since the 1970s, people have been working for less for a long time, the recent recession just made it worse. Trickle down ain’t happening, the middle class is stagnant at best, and wage growth isn’t going to keep pace with health care costs without more severe action.

  • 1966
  • Dirty_D

    I hear you Sicilian Papa… I don’t doubt that Obama right now possibly has the lead but to think that a wave election towards Romney won’t happen according to some people is wacky. Carter seemed to have it in the bag in the week leading up to the election in 1980 but that turned out to be a major blowout for Reagan. Relying on polls is kinda wacky IMO. Or relying on some wacky Nate Silver model or Intrade model as well. Predicting the outcome of a very close election is very hard to do. It’s impossible to figure out the actual outcome of most elections.

  • Matthew

    BTW, SurveyUSA (whose state polling was even more accurate than the average of all polls in 2010) has O+2 in Colorado, with a far harder to criticize demographic pool:34 percent Republican, 35 percent Democrat and 27 percent Independent. CO is one of the swing states I consider more likely to go to Romney, so if he’s not at least tied there, it seems difficult to believe that he’s on his way to snagging Wisconsin or Iowa.

  • Matthew

    Jeez, it always goes back to freaking 1980. IT’S NOT 1980. There’s a ton of of early voting, GotV is more sophisticated and organized thanks to the Internet and smart phones, and we’re in a 24/7 news cycle where ‘bumps’ barely last, and the narrative changes from day to day, even hour to hour. Remember, Reagan and Carter debated one week before the election, and in the not-so-24/7 news cycle, Reagan’s excellent performance was the political narrative going into the election. Completely different world. An average of the polls has been pretty historically accurate, while an election like 1980 is a statistical outlier.

  • todd

    When my home state is in the margin of error in even liberal polls it’s time for obama bots to start to worry. Minnesota has the longest blue voting streak of all and is now in play so get out the broom and sweep this damn thing.

  • Mike W

    And now for something completely different. A little levity, although unintended, from the David & David political circus.

    LIMA, Ohio — Obama advisers David Axelrod and David Plouffe spoke with reporters after President Barack Obama’s last of three campaign events Friday.

    Near the end of the gaggle, Axelrod was asked about how the president feels in the last days of the campaign, and delivered possibly one of the more memorable lines of the campaign.

    “I’ve known him for 20 years. We’ve worked closely for 10 years. I’ve never seen him more exhilarated than he is right now. He believes in what he’s doing. He believes in what he’s fighting for,” Axelrod said.

    “You know, you can see in the speech that he’s delivering that he, you know, that he, this is coming from his loins,” Axelrod said.

  • Sicilian Papa


    Dirty D

    Absolutely, let us see how the vote turns out. If the election were held today Matthew is close to were the race is. Still a few minutes to go in the forth quarter and you don’t quit when you are down by a field goal!

  • Dirty_D

    @ Matthew

    It’s not 1980. You are correct. Which goes against Obama even more. Conservatives nowadays are much less likely to respond to polls. That only goes against Obama. I may be right or may be wrong but relying on polls is farfetch’d. I’d never bet on them whether it for the Republican or Democrat. Especially, nowadays when they are very skewed. If we see the same turnout as 2008 which is very unlikely then I will be proven wrong but I don’t see the turnout that high and I see a very close election either coming down to Wisconsin or Ohio.

  • Matthew

    Of course. My prediction is based on what I think would happen today, which I think has around a 60% chance of also happening on Tuesday… but that 40% uncertainty could be just about anything happening between now and then.

  • Sam

    @ Dirty D,

    Well you righties believe the polls when its favoring the republican candidate and when it doesn’t , ” Oh the lying liberal media”.

    I’ll give you NH, VA, FL, IA, CO, NC and Romney will STILL lose.

    If you’re a republican candidate who’s suppose to be the “smart businessman” and you’re facing a democratic president with a shy economy and yet BARLEY leading in traditional red states such as NC, FL and VA, you really think you’ll win Minnesota or Pennsylvania ? Are you kidding me ?

  • Sam

    Oh and BTW I don’t dismiss the fact the Romney might win the national vote… but that isn’t enough to win the presidency.

  • Sunshine

    LOL 1966 :twisted:

  • Jeff

    Bloomberg cancelled the marathon. Amazing what happens after a glowing endorsement for President Obama gets special attention from the Fox News predators. Lol!

    VP of Chrysler tweets back to desperate Donald Trump spreading the Romney Jeep lies ” you are full of stuff” Nice!!

  • Jeff

    Mitt Romney now appears that he is hoping for the country to fail, with his sole criticism of the new job numbers report. He is such a fool!

  • Dave

    Romney has an 18% chance of winning.FOX has a 100% chance of lying about it.
    Papa, us Sicilians,I am also half Jewish,are a strange breed.

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