via press release:
“THE VAMPIRE DIARIES” HAS MOST WATCHED EPISODE SINCE JANUARY
November 2, 2012 (Burbank, CA) – Last night’s episode of THE VAMPIRE DIARIES was the series’ most watched (3.27 million viewers) since January, and its highest rated in key demos since this season’s premiere, according to final Live Plus Same Day Nielsen ratings for Thursday, Nov. 1, 2012.
THE VAMPIRE DIARIES saw big gains week to week in total viewers and in key demos: it was up 21% in adults 18-34 (1.7/5), 33% in women 18-34 (2.4/7), 15% in adults 18-49 (1.5/4) and up 14% in total viewers (3.27M).
Compared to last season's fourth episode (on 10/6/11) THE VAMPIRE DIARIES was up 24% in total viewers, 21% in adults 18-34 and 25% in adults 18-49.