via press note:
Last night's THE VAMPIRE DIARIES was its most watched and highest rated episode since its season premiere on 10/11, and saw big gains week to week in total viewers and key demos.
TVD was up 14% in A18-34 (1.6/5), 28% in W18-34 (2.3/7), 15% in A18-49 (1.5/4) and up 10% in total viewers (3.17M).
Compared to last season's fourth episode (on 10/6/11) TVD was up 20% in total viewers, 14% in A18-34 and 25% in A18-49.
BEAUTY AND THE BEAST also rose a tenth week to week in A18-34 (0.7/2) and a tenth in W18-34 (0.9/2)