TV Ratings Thursday: CMAS Hit a Low, 'Person of Interest', 'Vampire Diaries' and 'Elementary' Up

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November 2nd, 2012



Adults 18-49: Rating/Share 3.8/10 3.2/9 2.3/6 1.6/4 1.3/3 1.1/3
Adults 18-34: Rating/Share 3.1/10 2.0/6 2.3/7 1.6/5 1.0/3 1.1/3
Total Viewers (million) 13.57 12.708 6.170 3.840 4.116 2.445


Note: The Thursday Night NFL Network Chargers/Chiefs game was simulcast on the CBS affiliate in San Diego from 8-9PM. As a result the numbers for CBS may be inflated and subject to more than typical adjustments in the final numbers.

ABC won the night in adults 18-49 and in Total Viewers.

On CBS, The Big Bang Theory earned a season high 5.1 adults 18-49 rating, up 2% from last week's 5.0, though this number may be adjusted due to football pre-emptions. Two and a Half Men scored a 3.6 adults 18-49 rating, down 3% from last week's 3.7 adults 18-49 rating. Person Of Interest garnered a 3.0, up3%  from last week's 2.9 adults 18-49 rating.  Elementary scored a 2.4, up 9% from last week's 2.2 among adults 18-49.

On FOX, The X Factor scored a 2.3  adults 18-49 rating, down from a 2.9 for the show's most recent Thursday episode on October 11 but even with last week's special Tuesday telecast.

On ABC, The CMA Awards earned a lowest-ever 3.8 adults 18-49 rating down 21% from a 4.8 for last year's telecast on Wednesday,  November 9, 2011.

On NBC, Rock Center earned a 1.3 adults 18-49 rating, up 18% from last week's 1.1.

On the CW, The Vampire Diaries earned a 1.5 up 15%  from last week's 1.3. Beauty And The Beast  scored a 0.6 adults 18-49 rating, even with last week.

Late-night ratings are below the primetime data.

Overnight ratings for Thursday, November 1, 2012:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS The Big Bang Theory 5.1/15 15.65
ABC The 46th Annual CMA Awards - Live (8-11PM) 3.8/10 13.57
FOX The X Factor (8-10PM) 2.3/6 6.17
CW Vampire Diaries 1.5/4 3.17
NBC The Voice - R (8-10PM) 1.3/3 3.79
8:30 CBS Two and a Half Men 3.6/10 13.11
9:00 CBS Person of Interest 3.0/8 13.50
CW Beauty and the Beast 0.6/2 1.73
10:00 CBS Elementary 2.4/6 10.50
NBC Rock Center  With Brian Williams 1.3/3 4.78


Late night ratings:

In Late-Night Metered Markets Thursday night (averages currently exclude New York, Philadelphia, Providence and Hartford):
> * In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/8; CBS's "Late Show with David Letterman," 2.9/8; and ABC's combo of "Nightline," 3.6/9; and "Jimmy Kimmel Live," 1.9/6.
> * In the 25 markets with Local People Meters, adult 18-49 results were: > "> The Tonight Show with Jay Leno,> "> 0.8/4; "Late Show," 0.7/4; "Nightline," 1.4/6; and "Jimmy Kimmel Live," 0.7/4.
> * At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) beat "Late Late Show" (0.4/3).
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.




NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.
You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • George

    @Bill Gorman: It’s crazy that the story actually had 2 people credited: Reporting by Jill Serjeant; Editing by Jan Paschal. I went back and the last in pattern airings of X Factor were Wednesday Oct. 10 (3.4 in 18-49) and Thursday Oct. 11 (2.9). So X-Factor’s Halloween 2.6 demo rating (2.7 in finals) was a pretty big drop.

  • Melissa

    All the celebrating for The Vampire Diaries‘ 1.5 is truly annoying. I know that a 1.5 for The CW is considered great, but if The CW wants to play in the same league as the big boys (ABC, CBS, FOX, & NBC), they cannot celebrate that rating. A 1.5 on another broadcast network would throw the show into cancellation territory, so let’s not pretend it’s good, even if it’s on The CW.

  • Tom

    “…if The CW wants to play in the same league as the big boys (ABC, CBS, FOX, & NBC), they cannot celebrate that rating….”

    So, what about the CW gives you the idea that they care to play in the so called big leagues? The CW is a joint venture that airs about ten or so programs on weekday evenings. That’s not impressive even for most cable networks.

  • JC

    @ Josh

    I agree that seasons 1-5 of SPN were among the finest television to air. I still think it along with TVD are the best shows on the CW. However, SPN, for obvious reasons, is showing its age more than TVD. I go back and forth in terms of which show I like more, but this season of TVD has so far been more enjoyable than this season’s SPN, though nothing can touch or replace my love for Sam and Dean.

  • LisaNeedsBraces


    It’s too soon to say that Elementary has found its audience. It’s been over a month and this is just now the first week it’s stopped bleeding, but it still lost in its timeslot and this was its second biggest drop from lead-in POI (it’s gone from building .2 on POI with its premiere to being down .7 from POI last week and .6 this week). Last week it and Scandal essentially tied for the demo even though Scandal has 4-5 million less overall viewers, so this week I bet some female viewers uninterested in the CMAs and with no Scandal to watch sampled it, but it went down at the half hour. Vegas also now beats Elementary in overall viewers.

    It’s also still doing worse overall and in terms of stability (23% drop from pilot to week 5) than The Mentalist was doing in the slot last year (TM only lost 10% from pilot to week 5, even with its fifth episode up against the World Series). Elementary has even declined quicker than Unforgettable, which by its week 5 had only lost 14% from its pilot audience and was still holding steady at a 2.5.

  • Bobby C.

    Enjoying Elementary more each week! Keep ’em coming!

  • John

    To all those who think its only teen girls who watch TVD, me and many of my friends are all in our 20’s and love Vampire Diaries. Teen girls be damned, this is an excellent show. The only thing I dislike about it is the constant attention to the men. Even if the girls are in trouble and its their story and their moment to shine, it always comes around and gives the focus to the guys. Like guilt tripping the girls. Its a major turn off for me, but the mysteries and the acting are awesome.

  • John

    “SMH, right… I’m sorry, but TVD is a teenage “drama” show and the only one who is actually talented on that show is Paul Wesley (and it’s really sad I. Somerhalder is getting much more attention, because, frankly, he’s a bad actor), but I’m not surprised it’s doing well. I would bet people who now think “TVD is the best show on CW,” have never really watched Supernatural. Seasons 1 – 5, especially 4 and 5, were one of the best TV I’ve ever seen, and this season they’re making it fresh again and it’s already shaping up to be one of my favorites. Plus, the cast are wonderful actors. So, yeah.”

    Totally agree! And lets be honest, even season 6 was awesome. Season 7 was the ONLY truly bad season of SPN.

  • John

    @ Steven:
    “While I agree that Paul is the most talented of the cast, Nina is a lovely actress as wall. I watch that new movie she is in and thought she was fabulous. Ian has his moments. He is nowhere in the league of Paul or Nina. I’d actually like to see him try his hand at a comedy. Joseph Morgan and Candice are both strong contenders as well.”

    Yeah, Nina is a brilliant actress. Morgan, Wesley and Accola are the next best on the show.

  • John

    “bry…lol..that’s what I say about Kristen Stewart.”

    I know everybody has their opinions, but Stewart is a wonderful actress. Twilight hating aside, she does justice to every role she has ever portrayed. She’s the only actress who made me tear up with her Speak and Welcome to the Rileys. Go watch better movies, other than mindless drivel and blockbusters and improve your taste.

  • Martine

    I just don’t understand how the CW even survives. People are excited by the ratings of a show that barely beat a repeat from NBC.

  • John

    @Petar Ivanov
    “Happy that women start watching POI, not stupid crap like soaps”

    Yeah POI is awesome. But that’s not the way to go around talking about it. Soaps don’t appeal to me, but they have their own audience and by the looks of of, many are quality shows. Why do you feel the need to bash on someone else’ preferences? You watch what you want without judging others.

  • Paul

    Wow I hate to say i told you so, but I’ve been saying this for months! X-Factor was successful last year because it reunited Simon Cowell & Paula Abdul. That’s why they enjoyed 12 million viewer average last year. He fired her and than replaces everyone, and now the show is doomed to be cancelled after this year. Well Mr. 300 million man, it’s back to the drawing board!?

  • Paul

    And by the way for those that care it isn’t just The X-Factor in the USA. UK’s version which was wildly popular (hit a peak of over 14 million average viewers in Season 7 (2010). It dropped to just over 12 million in Season 8 (2011). And this year the show is averaging just under 9 million (another drop of 3 million viewers). So Simon leaves the show at it’s peak when he was a judge in 2010. Besides from leaving the show, he also replaced all but one of those judges that had been on since Season 5 when their ratings spiked above 10 million (and than climbing each year). Now it’s DECLINING each year, back to the drawing board on that show too Simon!

  • WoWza

    x factor was againsts tiff competition with CMAs and the numebr 1 comedy of tv.


    Next year it will air on idfferent nights.

  • Dejah

    Glad to see Vampire Diaries doing well and Person of Interest great as usual. Next week’s POI looks like it will be even better. I just love James Caviezel.

  • John

    LisaNeedsBraces: Elementary “lost” its time slot, did it? I guess that’s technically true, but it’s not like the CMA’s are going to be its competition every week. What’s next? Saying it lost its time slot to the NBA Finals? Come on. It has won its time slot in every other week. Week 1: 3.1. to Scandal’s 2.2. Week 2: 2.6 to 2.1. Week 3 (after a one-week hiatus due to a presidential debate): 2.3 to 1.9. Week 4: 2.2 to 2.0 (by the way, that’s not “essentially” a tie–a .2 difference in ratings can make the difference between renewal and cancellation). Week 5: 2.4 (Scandal didn’t air). Sure, it’s down from where it premiered at, but that is true of almost every other new show too. So far, we’re looking at this: 3.1, 2.6, 2.3, 2.2, 2.4. It’s too early to say for sure, but it *looks* like it’s stabilizing around 2.3, which should be good enough for a renewal (especially given the disappointing ratings of some of CBS’s other shows like Vegas). The thing is, it’s a good show, especially for a procedural (I don’t generally like procedurals not named Law & Order–the original only–but I like this show). That’s why I think it has stabilized, and given the procedural format (i.e. people aren’t obligated to go back and watch from the beginning), I wouldn’t be surprised if it actually starts building its audience in the coming weeks. More people should watch it.

    Your theory (that Scandal viewers checked it out and turned it off midway through, which resulted in the higher rating) is certainly possible, but you might want to cite some actual evidence to that effect. Not sure what you’re talking about re: The Mentalist. You say it isn’t doing as well in terms of stability from its pilot as The Mentalist did with its pilot “last year”…uh, you realize that The Mentalist’s first season was four years ago, not last year, right? Even assuming you meant “premiere” instead of pilot, it’s not an apples to apples comparison.

    And what in the world are you talking about with regards to total viewers? On the one hand, you say that it’s only doing a bit better in the demo than Scandal (which is really only based on a single week of data) has done, despite having a lot more total viewers. On the other hand, you say that it’s trailing Vegas in total viewers (neglecting that it’s doing significantly better in the demo than Vegas is). You can’t have it both ways. From what we’re told on tvbythenumbers, total viewers don’t matter to advertisers. I’m not saying I agree with this, as it seems to me that a lot of people 50+ are still working and should be affected by advertising (not sure why 50 is the magic number instead of 60), but it is what it is.

    As for the “losing its lead in” argument, I thought all that stuff had been roundly and thoroughly debunked: http://tvbythenumbers.zap2it.com/2011/03/02/whats-a-retentionista/84412/

  • John

    I should clarify that I’m not saying I agree that total viewers *should’t* matter, not that they don’t. Assuming tvbythenumbers is right about this (and I have no reason to doubt them), total viewers don’t matter. I was merely saying that I think at least some of people 50+ should. But that’s just me.

  • Anna

    I’m not sure if Elementary has stabilized yet either, although I’m hoping it has. It gained in the demo but not really any viewers from last week. I know total viewers don’t matter, but it’s possible we lost some people who’ve been watching from the beginning, which isn’t good overall. Scandal is fairly consistent around the 2.0 mark, and if they’re sharing part of an audience, Elementary may drop this week. Burn Notice is also airing a new episode against it this week, I think. Honestly, I just feel as if Elementary has no real competition but it still isn’t lighting any fires here.

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