ABC's 'Once Upon a Time' Marks Best-Since-Premiere Numbers, Growing for the 3rd Straight Week in AD18-49
via press release:
Up against another NFL-driven Sunday from NBC’s Sunday Night Football (Dallas Cowboys-Atlanta Falcons) and a big CBS football overrun into the first hour of primetime (Pittsburgh Steelers-NY Giants), ABC retained all of its Adult 18-49 delivery week to week and beat out Fox’s entertainment lineup on the night by 15%. In addition, the Net grew its overall Sunday audience week to week and topped Fox by 2.8 million viewers.
Spiking week to week in viewers (+25%) and young adults (+31%), ABC’s America’s Funniest Home Videos earned season highs with its biggest audience since the beginning of March and its top Adult 18-49 number since early May – since 3/4/12 and 5/6/12, respectively.
More than doubling Adult 18-49 lead-in (+106%) at 8pm and building from start to finish, ABC’s Once Upon a Time stood as Sunday’s highest-rated scripted broadcast series for the 6th week in a row. Once Upon a Time dominated its non-sports competition from 8-9pm in Adults 18-49, beating CBS’ NFL-fueled 60 Minutes/Amazing Race XXI by 21% and Fox’s animated comedies (The Simpsons/Bob’s Burgers) by 59%. The Disney-owned drama registered as the #1 entertainment show on Sunday with Women 18-49 and Women 18-34.
- Growing its young adult audience for the 3rd straight week and adding viewers week to week, ABC’s Once Upon a Time scored best-since-season-premiere results in Total Viewers and Adults 18-49 – since 9/30/12.
In the 9pm hour, ABC’s Revenge paced well ahead of its entertainment competition in Adults 18-49, beating Fox’s animated comedies (Family Guy/American Dad) by 18% and CBS’ Amazing Race/The Good Wife by 30%. The ABC sophomore drama also defeated its Fox and CBS competition in Adults 25-54 and across all key Women demos (W18-34/W18-49/W25-54).
- Surging in DVR playback, on average this season Revenge jumps from its L+SD to L+7 numbers by 2.8 million viewers and by 1.2 Adult 18-49 rating points (+43%).
During the 10 o’clock hour, ABC freshman 666 Park Avenue defeated CBS’ veteran dramas (The Good Wife/The Mentalist) by 15% in Women 18-34 to qualify as the #1 broadcast series in its time slot for the 6th consecutive week.
· Continuing to run among the biggest freshman series this season in DVR playback, on average 666 Park Avenue sees its Live + 7 Day Adult 18-49 rating jump by 44% (+0.8 rating) and gains another 2.0 million viewers over its Live + Same Day numbers.