ABC's 'Once Upon a Time' Marks Best-Since-Premiere Numbers, Growing for the 3rd Straight Week in AD18-49

Categories: Network TV Press Releases

Written By

November 5th, 2012

via press release:

Up against another NFL-driven Sunday from NBC’s Sunday Night Football (Dallas Cowboys-Atlanta Falcons) and a big CBS football overrun into the first hour of primetime (Pittsburgh Steelers-NY Giants), ABC retained all of its Adult 18-49 delivery week to week and beat out Fox’s entertainment lineup on the night by 15%.  In addition, the Net grew its overall Sunday audience week to week and topped Fox by 2.8 million viewers.

 

Spiking week to week in viewers (+25%) and young adults (+31%), ABC’s America’s Funniest Home Videos earned season highs with its biggest audience since the beginning of March and its top Adult 18-49 number since early May – since 3/4/12 and 5/6/12, respectively.

 

More than doubling Adult 18-49 lead-in (+106%) at 8pm and building from start to finish, ABC’s Once Upon A Time stood as Sunday’s highest-rated scripted broadcast series for the 6th week in a rowOnce Upon A Time dominated its non-sports competition from 8-9pm in Adults 18-49, beating CBS’ NFL-fueled 60 Minutes/Amazing Race XXI by 21% and Fox’s animated comedies (The Simpsons/Bob’s Burgers) by 59%.  The Disney-owned drama registered as the #1 entertainment show on Sunday with Women 18-49 and Women 18-34.

  • Growing its young adult audience for the 3rd straight week and adding viewers week to week, ABC’s Once Upon A Time scored best-since-season-premiere results in Total Viewers and Adults 18-49 – since 9/30/12.

 

In the 9pm hour, ABC’s Revenge paced well ahead of its entertainment competition in Adults 18-49, beating Fox’s animated comedies (Family Guy/American Dad) by 18% and CBS’ Amazing Race/The Good Wife by 30%.  The ABC sophomore drama also defeated its Fox and CBS competition in Adults 25-54 and across all key Women demos (W18-34/W18-49/W25-54).

 

  • Surging in DVR playback, on average this season Revenge jumps from its L+SD to L+7 numbers by 2.8 million viewers and by 1.2 Adult 18-49 rating points (+43%).

 

During the 10 o’clock hour, ABC freshman 666 Park Avenue defeated CBS’ veteran dramas (The Good Wife/The Mentalist) by 15% in Women 18-34 to qualify as the #1 broadcast series in its time slot for the 6th consecutive week.

 

·         Continuing to run among the biggest freshman series this season in DVR playback, on average 666 Park Avenue sees its Live + 7 Day Adult 18-49 rating jump by 44% (+0.8 rating) and gains another 2.0 million viewers over its Live + Same Day numbers.

 
  • alexjones

    well done for OUAT, the 666 park avenue spin is pathetic though.

  • Carmen

    Ah, this is the old PR press release writing that we have come to love.

    OUAT goes up .1 and brings out the superlative headlines “Best since premiere” and “up for 3 straight weeks” (at an absolute crawl of .1 or so per week).

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