'American Horror Story: Asylum' Premiere Telecast Sets FX Record

Categories: Network TV Press Releases

Written By

November 5th, 2012

via press release:

American Horror Story: Asylum Premiere Telecast Sets FX Record


Asylum Ranks as #1 Program in FX History in Delivery of Women 18-49

And Tied for #1 in Delivery of Adults 18-34


First-Run Delivers 5.50 million Total Viewers, 4.07 Million Adults 18-49 and 2.48 Million Adults 18-34


Posts Gains of Respective Gains of +40% on A18-34, +29% on Adults 18-49 and +19% in Total Viewers

vs. American Horror Story Premiere


LOS ANGELES, November 5, 2012 -  With Live+7 ratings data, the October 17, 2012 premiere telecast of American Horror Story: Asylum set a new record for the highest delivery of Women 18-49 (2.35 million) of any program in FX’s 18-year history, and it tied for the number one-ranked FX telecast ever in delivery of Adults 18-34 (2.48 million; ties with Sons of Anarchy Season 5 premiere, 9/11/12).


From Live+Same Day to Live+7, Chapter 1 of American Horror Story: Asylum, “Welcome to Briarcliff,” recorded percentage increases of +43% in Total Viewers (3.85 million to 5.05 million), +46% in Adults 18-49 (2.78 million to 4.07 million) Adults 18-49, +39% in Adults 18-34, (1.78 million to 2.48 million). This marks the first time the American Horror Story franchise has delivered over 4 million in Adults 18-49 and 5 million in Total Viewers.  Among Women 18-34, Chapter 1 of Asylum ranked #2 behind the fifth season premiere of Nip/Tuck.  Adults 18-49 (#8) and Women 25-54 (#5) ranked among the Top 10 telecasts in FX history.


Compared to the premiere telecast of its predecessor, American Horror Story (10/5/11), AHS: Asylum (10/17/12) posted double-digit gains across all key demos:


·         +29% among Adults 18-49

·         +40% among Adults 18-34

·         +22% among Adults 25-54

·         +19% among Total Viewers


See complete data sets for AHS: Asylum and FX’s Top 50 telecasts below.


Set in 1964, American Horror Story: Asylum takes us into a Church-run haven for the criminally insane, ruled with an iron fist by Sister Jude (Jessica Lange), a nun with a troubled past.  Inside this locked down facility, danger lurks around every corner.  From Nazis and serial killers, to mutants and aliens, no one is safe inside these walls. Starring Jessica Lange as “Sister Jude,” Sarah Paulson as “Lana Winters,” James Cromwell as “Dr. Arthur Arden,” Evan Peters as “Kit Walker,” Lily Rabe as “Sister Mary Eunice,” Lizzie Brocheré as “Grace,” Zachary Quinto as “Dr. Oliver Thredson,” and Joseph Fiennes as “Monsignor Timothy Howard.” Guest stars for the miniseries will include Frances Conroy, Chloë Sevigny, Adam Levine, Jenna Dewan-Tatum, Mark Consuelos, and Ian McShane.  American Horror Story: Asylum is produced by 20th Century Fox Television.


About FX

FX is the flagship general entertainment basic cable network from Fox. Launched in June of 1994, FX is carried in 98 million homes. The diverse schedule features a growing roster of critically acclaimed and award-winning hit dramas series Sons of Anarchy and Justified; the miniseries American Horror Story: Asylum; the acclaimed hit comedy series It’s Always Sunny in Philadelphia, The League, Louie, Archer, Wilfred, BrandX with Russell Brand, and Totally Biased with W. Kamau Bell. The network’s library of acquired box-office hit movies is unmatched by any ad-supported television network. FX's other offerings include the acquired hit series Two and a Half Men and How I Met Your Mother, and live sports with UFC and NCAA football.


(SOURCE: The Nielsen Company, NTI)





  • karinpsy

    press release,lol,.FF

  • Paulo PT

    80% in the A-18-49, OMG! I think this is insane!

  • Dennis

    Awesome,,,Asylum has been brilliant so far!
    Great ratings, and I just noticed it says Francis Conroy will be back :)

  • merrranga

    what makes AHS great is that the format saves Ryan Murphy from himself. with all his other shows season after season characters become more and more ridiculous and cartoonish. its much harder to do that to characters that have a 13 episode lifespan at best.

  • Derek Vincent

    These numbers can’t touch Walking Dead, although American Horror Story is my other favorite show at the moment.

  • Lane

    Where is that one hater who always is saying SONS>AHS? Bout time that incompetent fool shuts up.

  • Lane


    I wish people would stop comparing every semi-successful show to the walking dead. Just because one show is obliterating records doesn’t mean it will be apples to apples comparison to other cable shows. I mean if there’s a show with zombies than you could compare that to the walking dead but AHS is more limited with it’s audience content than TWD.

  • Cambodianbreastmilk

    How does a tv know when chicks are watching? That’s awesome technology. Way to go AHS. Awesome show. Love that hot chick with Adam Levine. Sexy as hell. She needs to be put in the asylum and given a starring role so we can see more of her. Do you think te director will read this and do it?

  • MarcJames87

    Where is that geek MAX now.

  • rocky

    Love this show! A big fat hit for FX.

  • merrranga

    anne frank? really?? ya might’ve just lost me.

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