'Elementary' To Air After the Super Bowl

Categories: 1-Featured,Network TV Press Releases

Written By

November 5th, 2012

via press release:





CBS's Hit Freshman Drama, Which Provides a Modern Take On Sherlock Holmes,

 Receives Coveted Post-Super Bowl Slot

CBS announced today that its hit freshman drama ELEMENTARY, which provides a modern take on Sherlock Holmes in New York City, will receive the coveted post-Super Bowl slot.   A special episode of ELEMENTARY will be broadcast following CBS Sports' coverage of SUPER BOWL XLVII, Sunday, Feb. 3  (10:00-11:00 PM, ET/7:00-8:00 PM, PT, time approximate after post-game coverage).


ELEMENTARY, which has won its Thursday (10:00-11:00 PM) time period in key ratings measures in every broadcast against regularly scheduled programming this season, is averaging 14.2 million viewers, 4.6/11 in adults 25-54 and  3.5/10 in adults 18-49.  ELEMENTARY ranks as the #2 new series on television this season, only slightly behind CBS’ VEGAS (14.5 million viewers).


The series has also opened strong in international markets.  ELEMENTARY is the number one new series in Canada, airing on the Global Network, where it wins its time period in viewers and key demographic categories.  In the UK, ELEMENTARY ranks as Sky Living's third highest rated series since 2002, and the top-rated launch of a drama acquisition in the channel's history.


ELEMENTARY stars Jonny Lee Miller as eccentric, mischievous detective Sherlock Holmes and Lucy Liu as Dr. Joan Watson, a former surgeon turned sober companion.  Following his fall from grace in London and a stint in rehab, Sherlock escapes to Manhattan where his wealthy father forces him to live with his worst nightmare – a sobriety coach.  Now running free in New York solving crimes, it’s simple deduction that he’s going to need someone to keep him grounded, and it’s elementary that it’s a job for Watson.


Also, Aidan Quinn stars as Capt. Thomas Gregson, who knows from previous experience working with Scotland Yard that Sherlock is brilliant at closing cases, along with Jon Michael Hill, who portrays Det. Marcus Bell, a top-notch investigator who is initially skeptical of Holmes and his unorthodox methods.


Robert Doherty, Sarah Timberman, Carl Beverly and Craig Sweeny are executive producers for CBS Television Studios.

  • apollos

    it makes sense they’d go this route because normally the slot goes to a show they have invested in greatly and is in need of viewers. POI fits in this spot but really isn’t hurting in the ratings and is very steady in its growth.

    also the talk of some critics not liking POI or whatever is a non issue. i could care less what they think because its their opinion and they have bias as to what they want to like or don’t. cable shows get praise but there’s a reason they are on cable. they have smaller budgets make less episodes and can’t gain the 14 million viewers that a broadcast show like POI gets. with the exception of the walking dead, cable shows are viewed by Fringe like numbers of 3 million eyes and really is overrated in its high praise. Breaking Bad is good, Downtown Abbey is another i favor the rest i could care less. those 2 shows i mentioned don’t even equate to half the viewers combined that POI get and I’m ok with that, they are also half as good but better than those other so called critic darlings on cable.

  • Bigbrotherfan

    By are one of the dumbest decisions, ever! My only guess is they are thinking about moving this dud to Tuesday at 10pm or Friday at 8pm to get the night stronger again. I still cannot believe how stupid this decision is! I don’t even watch POI but it is much more deserving and makes soo much more sense! It was way more breakout performance MUCH better lead (lee miller.. Is this a joke??) dammit don’t even get me started on 2broke girls.. CBS must hate Whitney Cummings!!!! Geez! Goodbye CBS!!!!

  • Casey

    I saw this news, immediately came to the site to see the Petar meltdown and I wasn’t disappointed. Plus, now we have the joy of having him add “CBS didn’t give it the post Super Bowl slot” to his greatest hits list of reasons why POI could be CBS’ #1 drama but isn’t.

  • Help!

    Good for Elementary, I guess.

    I thought for sure it would go to either POI and 2BG. They’re still only sophomores, which is a very common time for shows to get the Super Bowl (there are exceptions, I know for sure).

    Serious misjudgement on my part for forgetting that POI and 2BG are produced by the WB, which means that CBS can’t reap the majority of profits from them, no matter how amazingly super ultra awesome they are.

    I need to go cry as I revel in how badly I guessed. *WAHHHH!*

  • Danie

    CBS is desperate!!!! They spent a lot of money promoting Elementary, they hoped this show would be a hit, which is not. Also, they wanted better ratings for Thursday 10pm and Elementary is not doing better than The Mentalist (I guess only the premiere had better ratings). I don’t think The Mentalist ever scored a 2.2 on Thrusdays and it had tougher competition than Elementary has. Really, this is just CBS trying to turn Elementary on the hit it was supposed to be.

    POI fans, watch out ’cause POI is produced by WB and that means a lot of BS down the road.

  • Networkman

    They should of chosen a second season show that is just waiting to break out. I feel CBS thought that Person of Interest would grow simply by having Two & a Half Men as a lead in, that they are disappointed that POI has yet to win the hour in demo.

  • Hugh

    Makes sense as the highest rated newby, but show pulling a 2.5 doesn’t deserve it. 2 Broke Girls would make the most sense as the highest rated new show last year.

    POI would actually make more sense, similar to S2 CM in 2007.

  • Joe


    @liam don’t be stupid liam. 2 broke girls is too edgy and raunchy for the post Superbowl spot….Any fan would know all the jokes are not meant for kids and will turn off the families that watch the game.

    elementary is perfect for it.


    American Dad ,Family Guy both are edgy probably even more And FOX didnt have any problem with it

  • jake3988

    I like how it says it’s averaging a 3.5 18/49. On what universe is elementary averaging a 3.5 18/49 rating?!

    I mean, I love the show and I’m glad it’s doing decent… but that’s so far off it’s hilarious.

  • hardline_pro

    I wish they had done Person of Interest.

  • DenverDean

    CM was a disaster. I remember watching the SB and it came on and it was so dark – everyone agreed to flip the channel to ESPN. (And, I was a CM S1 watcher.) Don’t watch Elementary, but they need to do a lighthearted episode or pull something like GA (and Code Black). Only episode I ever watched – the promo was so effective and compelling. Elementary will have to have something along those lines to capture big numbers that will stick.

  • Sam

    Even though I watch both shows I was really hoping this slot would go to Person of Interest. Consistently great week after week. What a journey a new fan could have taken catching up after discovering this brilliantly written show.

  • Bri

    @Petar Ivanov

    “Here is why CBS pick this crap(only for the money):”

    Why else would CBS do that? Of course it is for the, hopefully, money Elementary, a CBS show, will bring if it gets into syndication. POI getting any syndication mean nothing to CBS because they will make no money out of it.

  • Lord Seth

    @ Luke

    I’ve never watch POI, but isn’t is heavily serialised? Wouldn’t make sense for people to watch an episode in the middle of an arc. At least a procedural, it’ll be a stand alone episode.

    It’s like House in that there’s plots that continue from one episode to another, but each individual case is quite standalone.

    I feel that Elementary, Person of Interest, and 2 Broke Girls/The Big Bang Theory all have their individual pros and cons to be the Super Bowl lead-out. The fact CBS owns Elementary is probably the tiebreaker.

  • Networkman

    With Elementary getting more exposure and a boost in viewers, I wonder if CBS will be tempted to move it to Monday night to challenge Revolution. At this moment, it has very weak competition on Thursday @10pm going against Brian Williams and Scandal. I felt after Football ended it would comfortably win its timeslot anyways. I understand the network needed a hit freshman show but once it turns successful it will then be needed to help aid another night or should be used as an anchor to help launch other dramas.

  • Barbarossa

    Surprising, but I don’t mind the move

  • HotLatino4GayMarriage

    BAHAHAHAHA I’m loving this, PoI fans, you were all bragging about how it was gonna destroy Grey’s with the new audience, BAHAHAHA. GO ELEMENTARY! GO LUCY LIU! THIS GAY GUY LOVES YOU! <3

  • LisaNeedsBraces

    I like how it says it’s averaging a 3.5 18/49. On what universe is elementary averaging a 3.5 18/49 rating?!

    The universe in CBS’s PR department which uses Live+7 DVR ratings for the press releases to make their shows seem like bigger hits than they are. (Have you heard that Vegas is TV’s #1 new megahit drama??) Press releases like this are regurgitated by outlets that don’t know any better (like Deadline) and make it seem like those are the Live+1 ratings. (Elementary in reality averages 2.5 so far this season).

    I love PR speak like this, “won its time period in key ratings measures in every broadcast against regularly scheduled programming this season.” That sounds much better than, “was trampled by the lowest rated CMAs in history.”

    There should be a weekly contest for which network press release can jam in the most qualifiers in one sentence.

  • Ryan

    Person of Interest would have been a great post Super Bowl choice. I guess it’ll have to wait another three years.

  • ron

    elementary doesnt deserve it a comedy show like 2bg or even TBBT OR 2.5 MEN would have been better

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