'Elementary' To Air After the Super Bowl

Categories: 1-Featured,Network TV Press Releases

Written By

November 5th, 2012

via press release:

AFTER THE Super Bowl... IT'S "Elementary"

 

 

 

CBS's Hit Freshman Drama, Which Provides a Modern Take On Sherlock Holmes,

 Receives Coveted Post-Super Bowl Slot

CBS announced today that its hit freshman drama Elementary, which provides a modern take on Sherlock Holmes in New York City, will receive the coveted post-Super Bowl slot.   A special episode of Elementary will be broadcast following CBS Sports' coverage of Super Bowl XLVII, Sunday, Feb. 3  (10:00-11:00 PM, ET/7:00-8:00 PM, PT, time approximate after post-game coverage).

 

Elementary, which has won its Thursday (10:00-11:00 PM) time period in key ratings measures in every broadcast against regularly scheduled programming this season, is averaging 14.2 million viewers, 4.6/11 in adults 25-54 and  3.5/10 in adults 18-49.  ELEMENTARY ranks as the #2 new series on television this season, only slightly behind CBS’ VEGAS (14.5 million viewers).

 

The series has also opened strong in international markets.  ELEMENTARY is the number one new series in Canada, airing on the Global Network, where it wins its time period in viewers and key demographic categories.  In the UK, ELEMENTARY ranks as Sky Living's third highest rated series since 2002, and the top-rated launch of a drama acquisition in the channel's history.

 

ELEMENTARY stars Jonny Lee Miller as eccentric, mischievous detective Sherlock Holmes and Lucy Liu as Dr. Joan Watson, a former surgeon turned sober companion.  Following his fall from grace in London and a stint in rehab, Sherlock escapes to Manhattan where his wealthy father forces him to live with his worst nightmare – a sobriety coach.  Now running free in New York solving crimes, it’s simple deduction that he’s going to need someone to keep him grounded, and it’s elementary that it’s a job for Watson.

 

Also, Aidan Quinn stars as Capt. Thomas Gregson, who knows from previous experience working with Scotland Yard that Sherlock is brilliant at closing cases, along with Jon Michael Hill, who portrays Det. Marcus Bell, a top-notch investigator who is initially skeptical of Holmes and his unorthodox methods.

 

Robert Doherty, Sarah Timberman, Carl Beverly and Craig Sweeny are executive producers for CBS Television Studios.

 
  • CBSviewer

    *CBS put Elementary because they don’t want to cancel all their new dramas, sorry :-)

  • Greg

    I was expecting they would premiere the new Mark Burnett reality show. Elementary premiering sounds like a better option, though.

  • Gary A

    First of all, when has any network ever scheduled 2 sitcoms after the SB? I have seen extended episodes of 1 comedy ( Friends being the best example ) but I don’t recall two shows being scheduled.

    Secondly, why would they schedule TBBT? It’s the number one comedy right now and already wins its’ time period. It might be a fun thing to do but it doesn’t need the extra exposure.

    Thirdly, I agree that 2BG would have been a good choice. I think it could us ethe second season bump as CBS is using it to anchor the Monday night lineup and it’s been soft compared to previous years. And it’s not to raunchy for a post SB spot. POI would have been good choice too, imo.

  • Gary A

    Forgot to mention, that no matter what you read on TBTN (one of my favorite sites) CBS is focusing a bit more on the 25 -54 demo ( as are many of the cable channels ). In the 25 – 54, Elementary is doing well.

  • Samunto

    2BG could have needed the promotion and explode to an even bigger hit on MOndays.

  • Charlie Sheen

    I forgot that CBS has the AFC Championship Game on in prime time this year hopefully for them its Peyton Manning vs. Texans. I’m starting to think that might’ve been in CBS’ mind state to use that slot for the comedies. I wouldn’t be too surprise if they try to boost another drama there like Persons of Interests. The benefit of the comedies is that they air the night after the Super Bowl and AFC Championship Game and although that’s not going to boost it like football they will get some added viewers.

    I’m not against the idea of putting Elementary on after the SB they need a new procedural to hit for them or their network is gonna be in bad shape in a few years. It could’ve been worse it could’ve been The Job which would’ve been a waste of a timeslot like Undercover Boss was.

  • Dan B

    Why would they put 2 Broke Girls and/or TBBT on? Those are proven hits that needs no new audience. Elementary is a new hit that is still gaining viewers. Very smart move by CBS, not to mention this show is better than 2 Broke Girls in every way, including the laughs.

  • Snoot

    Is there a list of ratings from post-Super Bowl shows?

  • Annie

    Leading industry voice on choice:
    http://www.variety.com/article/VR1118061747

  • CrimTV

    @Gary

    I recall Fox putting 2 animation comedies together following the Super Bowl!

    @Snoot

    Ratings for past post-Super Bowl shows
    http://en.wikipedia.org/wiki/List_of_Super_Bowl_lead-out_programs

  • Overdamoon

    @Petar Ivanov
    Well if all critics opinion is that PoI is best quality drama and best CBS drama from years example how a drama should be written and acted with best script and CBS pick some crap only for money reasons its shame for tham.

    Elementary WILL COLLAPSE and super bowl won’t save it. Next year POI and 2BG will be with better ratings than Elementary. And CBS will look like clowns.

    A bunch of sour grapes! I’ve told you before. CBS will not pick POI because it is owned by Warners Bros, not inhouse production. CBS doesn’t make money off of iTunes sales or future syndication. Plus it’s doing fine, doesn’t need an extra push.

    I’d love for H50 or 2BG to get picked. By now, CBS must’ve realized its stupid mistake for shifting its anchor show 2.5 Men to Thursdays and weakening its entire Monday lineup. Meanwhile NBC put their best bets forward with The Voice and Revolution on Mondays, the latter show practically cannibalizes H50.

    Elementary needs to build its core audience. It’s a pretty interesting show, Sherlock is even quirkier than TM’s Patrick Jane.

  • Z

    Although Elementary wouldn’t of been my first choice, but still a good one. Would of preferred 2 Broke Girls or Person of Interest.

  • Danie

    @Annie

    Amazing article. So true. Some quotes:

    “‘Elementary’ hasn’t displayed the kind of potential some other Eye assets have demonstrated.”

    “As strong as CBS is coming into the 2012-13 season, its schedule has underwhelmed in the ratings to date. No new entry has demonstrated hit potential yet, and there’s been serious slippage on some returning shows.”

    “But there’s nothing in the ratings performance of “Elementary” to suggest it has the kind of breakout possibility that can be achieved by maximizing its exposure. After starting with a strong 3.1 rating in the demo in its Sept. 27 premiere, it has ticked steadily downward before registering a slight rebound in its outing last week, which reached a 2.4.”

    “But “Elementary” is putting up semi-respectable numbers in what may be the least competitive timeslot in all of primetime, Thursday at 10 p.m.”

    “That CBS is to not doing better in such a vulnerable timeslot says a lot about how lackluster “Elementary” is.”

    In the end, the produced by CBS vs. produced by WB makes the difference. People should read this article, it has lots of valid points.

  • Kim

    I was hoping for Big Bang, but I agree Two Broke Girls should have the choice. Dumb choice putting Elementary there, if they were going to do a drama, Person of Interest would have been a better choice.

  • TVFan

    Oh CBS…. How you have royalty screwed up. Bad bad bad decision…POI would’ve been the better decision. Sighhhh

  • LisaNeedsBraces

    Elementary is a new hit that is still gaining viewers.

    How is it gaining viewers when it’s gone down every week except last week, when it stabilized yet was still beat by a poor performing CMAs?

    The Variety article is good, although it misses pointing out the fact that scripted shows don’t see a boost from the post-SB slot anymore. They claim The Office went to “another level” after their Super Bowl episode, when actually The Office’s ratings were worse the week after the Super Bowl than the week before the game, and their average for the latter half of that season (post Super Bowl) was worse than the half before the Super Bowl.

    I think you could make an argument that reality shows may get a boost but if any scripted show has ever gotten a long term boost from airing post-game, I haven’t been able to find it. EW also pointed out that while more viewers have been watching the game in recent years less and less people are sticking around for the leadout show. And even those who don’t stick around the next week.

  • POIFanatic

    @Ann: I’m a huge POI fan and think this decision is stupid, but couldn’t stop laughing! ROFLMAO! :D

    “@Petar

    So, a television network made a decision that will net them the most money?

    Good lord, I’m going to need a second to recover from that revelation. Somebody fetch me a chair, please.”

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