Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings and Viewership Gains; 'Grimm' Biggest Percentage Gains in Week 4

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”.

During the fourth week of the 2012-2013 season (October 15-21), Modern Family topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points.

Grimm topped the % adults 18-49 ratings increase from DVR viewing, with each show adding 87% to its Live+Same Day adults 18-49 ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 MODERN FAMILY-10/17 ABC 4.7 7.0 2.3 49%
2 REVOLUTION-10/15 NBC 3.3 5.2 1.9 58%
3 BIG BANG THEORY, THE-10/18 CBS 4.9 6.8 1.9 39%
4 GREY’S ANATOMY-10/18 ABC 3.4 5.2 1.8 53%
5 ONCE UPON A TIME-10/21 ABC 3.3 4.8 1.5 45%
6 GRIMM-10/19 NBC 1.5 2.8 1.3 87%
7 NASHVILLE-10/17 ABC 2.0 3.3 1.3 65%
8 ELEMENTARY-10/18 CBS 2.3 3.5 1.2 52%
9 REVENGE-10/21 ABC 2.8 4.0 1.2 43%
10 CRIMINAL MINDS-10/17 CBS 3.1 4.3 1.2 39%
11 OFFICE-10/18 NBC 2.1 3.2 1.1 52%
12 PERSON OF INTEREST-10/18 CBS 2.8 3.9 1.1 39%
13 HOW I MET YOUR MOTHER-10/15 CBS 3.2 4.3 1.1 34%
14 2 BROKE GIRLS-10/15 CBS 3.4 4.4 1.0 29%
15 CASTLE-10/15 ABC 2.0 3.0 1.0 50%
16 CSI-10/17 CBS 2.3 3.3 1.0 43%
17 TWO AND A HALF MEN-10/18 CBS 4.0 5.0 1.0 25%
18 VOICE-TUE-10/16 NBC 4.6 5.5 0.9 20%
19 VOICE-10/15 NBC 4.8 5.7 0.9 19%
20 CHICAGO FIRE-10/17 NBC 1.5 2.4 0.9 60%
21 SCANDAL-10/18 ABC 1.9 2.8 0.9 47%
22 HAWAII FIVE-0-10/15 CBS 2.1 3.0 0.9 43%
23 30 ROCK-10/18 NBC 1.2 2.0 0.8 67%
24 LAST RESORT-10/18 ABC 1.7 2.5 0.8 47%
25 PARKS AND RECREATION-10/18 NBC 1.6 2.4 0.8 50%


The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 GRIMM-10/19 NBC 1.5 2.8 1.3 87%
2 GOSSIP GIRL-MON-10/15 CW 0.4 0.7 0.3 75%
3 30 ROCK-10/18 NBC 1.2 2.0 0.8 67%
4 NIKITA-10/19 CW 0.3 0.5 0.2 67%
5 NASHVILLE-10/17 ABC 2.0 3.3 1.3 65%
6 CHICAGO FIRE-10/17 NBC 1.5 2.4 0.9 60%
7 REVOLUTION-10/15 NBC 3.3 5.2 1.9 58%
8 GREY’S ANATOMY-10/18 ABC 3.4 5.2 1.8 53%
9 OFFICE-10/18 NBC 2.1 3.2 1.1 52%
10 ELEMENTARY-10/18 CBS 2.3 3.5 1.2 52%
11 HART OF DIXIE-10/16 CW 0.6 0.9 0.3 50%
12 CASTLE-10/15 ABC 2.0 3.0 1.0 50%
13 PARKS AND RECREATION-10/18 NBC 1.6 2.4 0.8 50%
14 MODERN FAMILY-10/17 ABC 4.7 7.0 2.3 49%
15 SCANDAL-10/18 ABC 1.9 2.8 0.9 47%
16 LAST RESORT-10/18 ABC 1.7 2.5 0.8 47%
17 VAMPIRE DIARIES-10/18 CW 1.3 1.9 0.6 46%
18 ONCE UPON A TIME-10/21 ABC 3.3 4.8 1.5 45%
19 LAW AND ORDER:SVU-10/17 NBC 1.6 2.3 0.7 44%
20 CSI-10/17 CBS 2.3 3.3 1.0 43%
21 REVENGE-10/21 ABC 2.8 4.0 1.2 43%
22 HAWAII FIVE-0-10/15 CBS 2.1 3.0 0.9 43%
23 CSI: NY-10/19 CBS 1.2 1.7 0.5 42%
24 666 PARK AVE-10/21 ABC 1.7 2.4 0.7 41%
25 RAISING HOPE-10/16 FOX 1.7 2.4 0.7 41%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-10/17 ABC 12276 16617 4341 35.4%
2 BIG BANG THEORY, THE-10/18 CBS 15746 19872 4126 26.2%
3 REVOLUTION-10/15 NBC 8608 12707 4099 47.6%
4 GREY’S ANATOMY-10/18 ABC 9693 13395 3702 38.2%
5 CASTLE-10/15 ABC 10940 14561 3621 33.1%
6 ELEMENTARY-10/18 CBS 10909 14461 3552 32.6%
7 PERSON OF INTEREST-10/18 CBS 13928 17424 3496 25.1%
8 CRIMINAL MINDS-10/17 CBS 11809 14957 3148 26.7%
9 ONCE UPON A TIME-10/21 ABC 9888 13006 3118 31.5%
10 NASHVILLE-10/17 ABC 6737 9826 3089 45.9%
11 HAWAII FIVE-0-10/15 CBS 8697 11731 3034 34.9%
12 BLUE BLOODS-10/19 CBS 10252 13155 2903 28.3%
13 REVENGE-10/21 ABC 8706 11589 2883 33.1%
14 GRIMM-10/19 NBC 5034 7786 2752 54.7%
15 CSI-10/17 CBS 10631 13265 2634 24.8%
16 CHICAGO FIRE-10/17 NBC 5849 8396 2547 43.5%
17 SCANDAL-10/18 ABC 6166 8581 2415 39.2%
18 MENTALIST, THE-10/21 CBS 8104 10504 2400 29.6%
19 2 BROKE GIRLS-10/15 CBS 9303 11474 2171 23.3%
20 LAST RESORT-10/18 ABC 7065 9160 2095 29.7%
21 TWO AND A HALF MEN-10/18 CBS 13649 15742 2093 15.3%
22 GOOD WIFE, THE-10/21 CBS 10021 12014 1993 19.9%
23 VOICE-TUE-10/16 NBC 12036 13980 1944 16.2%
24 LAW AND ORDER:SVU-10/17 NBC 6245 8161 1916 30.7%
25 MIKE & MOLLY-10/15 CBS 9095 10998 1903 20.9%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

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