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Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings and Viewership Gains; 'Grimm' Biggest Percentage Gains in Week 4

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November 5th, 2012

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the fourth week of the 2012-2013 season (October 15-21), Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points.

Grimm topped the % adults 18-49 ratings increase from DVR viewing, with each show adding 87% to its Live+Same Day adults 18-49 ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-10/17 ABC 4.7 7.0 2.3 49%
2 REVOLUTION-10/15 NBC 3.3 5.2 1.9 58%
3 Big Bang Theory, THE-10/18 CBS 4.9 6.8 1.9 39%
4 GREY'S ANATOMY-10/18 ABC 3.4 5.2 1.8 53%
5 Once Upon A Time-10/21 ABC 3.3 4.8 1.5 45%
6 Grimm-10/19 NBC 1.5 2.8 1.3 87%
7 Nashville-10/17 ABC 2.0 3.3 1.3 65%
8 Elementary-10/18 CBS 2.3 3.5 1.2 52%
9 REVENGE-10/21 ABC 2.8 4.0 1.2 43%
10 Criminal Minds-10/17 CBS 3.1 4.3 1.2 39%
11 OFFICE-10/18 NBC 2.1 3.2 1.1 52%
12 Person Of Interest-10/18 CBS 2.8 3.9 1.1 39%
13 How I Met Your Mother-10/15 CBS 3.2 4.3 1.1 34%
14 2 Broke Girls-10/15 CBS 3.4 4.4 1.0 29%
15 Castle-10/15 ABC 2.0 3.0 1.0 50%
16 CSI-10/17 CBS 2.3 3.3 1.0 43%
17 Two and a Half Men-10/18 CBS 4.0 5.0 1.0 25%
18 VOICE-TUE-10/16 NBC 4.6 5.5 0.9 20%
19 VOICE-10/15 NBC 4.8 5.7 0.9 19%
20 Chicago Fire-10/17 NBC 1.5 2.4 0.9 60%
21 SCANDAL-10/18 ABC 1.9 2.8 0.9 47%
22 Hawaii Five-0-10/15 CBS 2.1 3.0 0.9 43%
23 30 ROCK-10/18 NBC 1.2 2.0 0.8 67%
24 Last Resort-10/18 ABC 1.7 2.5 0.8 47%
25 PARKS AND RECREATION-10/18 NBC 1.6 2.4 0.8 50%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Grimm-10/19 NBC 1.5 2.8 1.3 87%
2 Gossip Girl-MON-10/15 CW 0.4 0.7 0.3 75%
3 30 ROCK-10/18 NBC 1.2 2.0 0.8 67%
4 Nikita-10/19 CW 0.3 0.5 0.2 67%
5 Nashville-10/17 ABC 2.0 3.3 1.3 65%
6 Chicago Fire-10/17 NBC 1.5 2.4 0.9 60%
7 REVOLUTION-10/15 NBC 3.3 5.2 1.9 58%
8 GREY'S ANATOMY-10/18 ABC 3.4 5.2 1.8 53%
9 OFFICE-10/18 NBC 2.1 3.2 1.1 52%
10 Elementary-10/18 CBS 2.3 3.5 1.2 52%
11 Hart Of Dixie-10/16 CW 0.6 0.9 0.3 50%
12 Castle-10/15 ABC 2.0 3.0 1.0 50%
13 PARKS AND RECREATION-10/18 NBC 1.6 2.4 0.8 50%
14 Modern Family-10/17 ABC 4.7 7.0 2.3 49%
15 SCANDAL-10/18 ABC 1.9 2.8 0.9 47%
16 Last Resort-10/18 ABC 1.7 2.5 0.8 47%
17 Vampire Diaries-10/18 CW 1.3 1.9 0.6 46%
18 Once Upon A Time-10/21 ABC 3.3 4.8 1.5 45%
19 Law And Order:SVU-10/17 NBC 1.6 2.3 0.7 44%
20 CSI-10/17 CBS 2.3 3.3 1.0 43%
21 REVENGE-10/21 ABC 2.8 4.0 1.2 43%
22 Hawaii Five-0-10/15 CBS 2.1 3.0 0.9 43%
23 CSI: NY-10/19 CBS 1.2 1.7 0.5 42%
24 666 PARK AVE-10/21 ABC 1.7 2.4 0.7 41%
25 Raising Hope-10/16 FOX 1.7 2.4 0.7 41%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 Modern Family-10/17 ABC 12276 16617 4341 35.4%
2 Big Bang Theory, THE-10/18 CBS 15746 19872 4126 26.2%
3 REVOLUTION-10/15 NBC 8608 12707 4099 47.6%
4 GREY'S ANATOMY-10/18 ABC 9693 13395 3702 38.2%
5 Castle-10/15 ABC 10940 14561 3621 33.1%
6 Elementary-10/18 CBS 10909 14461 3552 32.6%
7 Person Of Interest-10/18 CBS 13928 17424 3496 25.1%
8 Criminal Minds-10/17 CBS 11809 14957 3148 26.7%
9 Once Upon A Time-10/21 ABC 9888 13006 3118 31.5%
10 Nashville-10/17 ABC 6737 9826 3089 45.9%
11 Hawaii Five-0-10/15 CBS 8697 11731 3034 34.9%
12 Blue Bloods-10/19 CBS 10252 13155 2903 28.3%
13 REVENGE-10/21 ABC 8706 11589 2883 33.1%
14 Grimm-10/19 NBC 5034 7786 2752 54.7%
15 CSI-10/17 CBS 10631 13265 2634 24.8%
16 Chicago Fire-10/17 NBC 5849 8396 2547 43.5%
17 SCANDAL-10/18 ABC 6166 8581 2415 39.2%
18 Mentalist, THE-10/21 CBS 8104 10504 2400 29.6%
19 2 Broke Girls-10/15 CBS 9303 11474 2171 23.3%
20 Last Resort-10/18 ABC 7065 9160 2095 29.7%
21 Two and a Half Men-10/18 CBS 13649 15742 2093 15.3%
22 Good Wife, THE-10/21 CBS 10021 12014 1993 19.9%
23 VOICE-TUE-10/16 NBC 12036 13980 1944 16.2%
24 Law And Order:SVU-10/17 NBC 6245 8161 1916 30.7%
25 MIKE & MOLLY-10/15 CBS 9095 10998 1903 20.9%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • TomSFBay

    These numbers are telling. Viewership declines are not as steep as the live ratings allude to. People are just watching them on delay more often. Big shocker there. Commercials are for suckers.

  • Michael

    Damn, TVD is almost at a 2.0!

  • SarahL

    Nice for Grimm and Scandal, but more people have to watch live.

  • Moisés Sesion

    Revenge :O

  • Tyson

    TomSFBay, so how do you propose the expenses be paid if not via commercials? Someone (who you’d likely call a sucker) has to pay the bill for you to enjoy free programming at your leisure.

  • http://tvbythenumbers.com Bill Gorman

    “These numbers are telling. Viewership declines are not as steep as the live ratings allude to.”

    Who is alluding to what? And where is that alluding happening?

    In the first five weeks of the season (3 weeks of Live+7 Day, 2 weeks of Live+Same Day), CBS is down 18%, Fox is down 24% and ABC is down 7%. As the season progresses, the ratio of Live+7 Day to Live+Same Day in the averages will increase.

    On a week to week comparison basis, the CW is way down too, but comparisons of their season ratings average to last year are hopelessly hosed because of the late start of their shows this season.

  • AJ

    Happy Endings?

  • Percysowner

    So Arrow and Supernatural aren’t pulling big DVR numbers. That’s interesting because Supernatural pulled high +7s for years. Right now we are on a week where the ratings were fairly high. I wonder what will happen down the line.

  • jeremy

    Go Nashville! Big gains. Wish people would watch live but it seems to get bigger gains than most. Maybe that will help a little?

  • Jared

    I also noticed that Arrow is nowhere to found on any of the lists above. I guess that leads me to believe the audience Arrow does have are pretty steady as far as watching the series live.

    I also noticed that Hart of Dixie’s demo rises to a 0.9 once live+7 data is included. Not huge numbers by any means but I don’t see the CW cancelling the series after this season like so many people are suggesting.

  • Oliver

    This was the week before HE premiered.

    No surprise 30 Rock is getting hammered in the Thursday 8pm death slot.

  • eridapo

    Yet again Monday at 10PM continues to be the most DVR hour of the week.

    All 3 10PM shows gained more than 3M viewers and more than 9/10s on the demo.

    Castle +1 demo 3.621m Viewers
    H50 +.9 demo 3.034m Viewers
    Revol +1.9 demo 4.099m Viewers

    total +3.8 demo and 10.754m Viewers

    Clearly this is the most competitive 10PM spot.

  • Miguel

  • vcoolwater

    Does these rating gains play big part in whether a show is renewed or not? I am curious becuase with Live+7 Dvr rating, Nashville is tied with CSI for first place.

  • Andrew

    I think there are a lot worse performers right now that the CW is looking at.
    Hart of Dixie is stable and kept everyone who watched from season 1. I think it is performing decently.

  • vcoolwater

    @Andrew

    Since the triangle from hell will become the quad from hell. I am predicting some frustrated viewers will turn off their television in the Spring and not turn back on. I am expecting ratings to drop.

    Hart of Dixie will continue be a toss up for entire season.

  • Zach

    Even with seven days Nikita couldn’t rate above a .5. Not good.

  • Paulo PT

    If Live+7D where Live ratings how happy will be networks?

  • Devin

    I would love to see season to date Live+7DVR numbers for the new shows. That is such a better indicator than live TV numbers. You can’t look at only live TV anymore. Few people watch it live anymore. Technology has changed that.

  • http://tvbythenumbers.com Bill Gorman

    @Devin, a better indicator of what?

    BTW, all ratings on our site and pretty much everywhere else in public contain DVR viewing until 3am on the airdate. Which is about half of all measured DVR viewing.

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