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Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings and Viewership Gains; 'Grimm' Biggest Percentage Gains in Week 4

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November 5th, 2012

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the fourth week of the 2012-2013 season (October 15-21), Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.3 adults 18-49 ratings points.

Grimm topped the % adults 18-49 ratings increase from DVR viewing, with each show adding 87% to its Live+Same Day adults 18-49 ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-10/17 ABC 4.7 7.0 2.3 49%
2 REVOLUTION-10/15 NBC 3.3 5.2 1.9 58%
3 Big Bang Theory, THE-10/18 CBS 4.9 6.8 1.9 39%
4 GREY'S ANATOMY-10/18 ABC 3.4 5.2 1.8 53%
5 Once Upon A Time-10/21 ABC 3.3 4.8 1.5 45%
6 Grimm-10/19 NBC 1.5 2.8 1.3 87%
7 Nashville-10/17 ABC 2.0 3.3 1.3 65%
8 Elementary-10/18 CBS 2.3 3.5 1.2 52%
9 REVENGE-10/21 ABC 2.8 4.0 1.2 43%
10 Criminal Minds-10/17 CBS 3.1 4.3 1.2 39%
11 OFFICE-10/18 NBC 2.1 3.2 1.1 52%
12 Person Of Interest-10/18 CBS 2.8 3.9 1.1 39%
13 How I Met Your Mother-10/15 CBS 3.2 4.3 1.1 34%
14 2 Broke Girls-10/15 CBS 3.4 4.4 1.0 29%
15 Castle-10/15 ABC 2.0 3.0 1.0 50%
16 CSI-10/17 CBS 2.3 3.3 1.0 43%
17 Two and a Half Men-10/18 CBS 4.0 5.0 1.0 25%
18 VOICE-TUE-10/16 NBC 4.6 5.5 0.9 20%
19 VOICE-10/15 NBC 4.8 5.7 0.9 19%
20 Chicago Fire-10/17 NBC 1.5 2.4 0.9 60%
21 SCANDAL-10/18 ABC 1.9 2.8 0.9 47%
22 Hawaii Five-0-10/15 CBS 2.1 3.0 0.9 43%
23 30 ROCK-10/18 NBC 1.2 2.0 0.8 67%
24 Last Resort-10/18 ABC 1.7 2.5 0.8 47%
25 PARKS AND RECREATION-10/18 NBC 1.6 2.4 0.8 50%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Grimm-10/19 NBC 1.5 2.8 1.3 87%
2 Gossip Girl-MON-10/15 CW 0.4 0.7 0.3 75%
3 30 ROCK-10/18 NBC 1.2 2.0 0.8 67%
4 Nikita-10/19 CW 0.3 0.5 0.2 67%
5 Nashville-10/17 ABC 2.0 3.3 1.3 65%
6 Chicago Fire-10/17 NBC 1.5 2.4 0.9 60%
7 REVOLUTION-10/15 NBC 3.3 5.2 1.9 58%
8 GREY'S ANATOMY-10/18 ABC 3.4 5.2 1.8 53%
9 OFFICE-10/18 NBC 2.1 3.2 1.1 52%
10 Elementary-10/18 CBS 2.3 3.5 1.2 52%
11 Hart Of Dixie-10/16 CW 0.6 0.9 0.3 50%
12 Castle-10/15 ABC 2.0 3.0 1.0 50%
13 PARKS AND RECREATION-10/18 NBC 1.6 2.4 0.8 50%
14 Modern Family-10/17 ABC 4.7 7.0 2.3 49%
15 SCANDAL-10/18 ABC 1.9 2.8 0.9 47%
16 Last Resort-10/18 ABC 1.7 2.5 0.8 47%
17 Vampire Diaries-10/18 CW 1.3 1.9 0.6 46%
18 Once Upon A Time-10/21 ABC 3.3 4.8 1.5 45%
19 Law And Order:SVU-10/17 NBC 1.6 2.3 0.7 44%
20 CSI-10/17 CBS 2.3 3.3 1.0 43%
21 REVENGE-10/21 ABC 2.8 4.0 1.2 43%
22 Hawaii Five-0-10/15 CBS 2.1 3.0 0.9 43%
23 CSI: NY-10/19 CBS 1.2 1.7 0.5 42%
24 666 PARK AVE-10/21 ABC 1.7 2.4 0.7 41%
25 Raising Hope-10/16 FOX 1.7 2.4 0.7 41%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 Modern Family-10/17 ABC 12276 16617 4341 35.4%
2 Big Bang Theory, THE-10/18 CBS 15746 19872 4126 26.2%
3 REVOLUTION-10/15 NBC 8608 12707 4099 47.6%
4 GREY'S ANATOMY-10/18 ABC 9693 13395 3702 38.2%
5 Castle-10/15 ABC 10940 14561 3621 33.1%
6 Elementary-10/18 CBS 10909 14461 3552 32.6%
7 Person Of Interest-10/18 CBS 13928 17424 3496 25.1%
8 Criminal Minds-10/17 CBS 11809 14957 3148 26.7%
9 Once Upon A Time-10/21 ABC 9888 13006 3118 31.5%
10 Nashville-10/17 ABC 6737 9826 3089 45.9%
11 Hawaii Five-0-10/15 CBS 8697 11731 3034 34.9%
12 Blue Bloods-10/19 CBS 10252 13155 2903 28.3%
13 REVENGE-10/21 ABC 8706 11589 2883 33.1%
14 Grimm-10/19 NBC 5034 7786 2752 54.7%
15 CSI-10/17 CBS 10631 13265 2634 24.8%
16 Chicago Fire-10/17 NBC 5849 8396 2547 43.5%
17 SCANDAL-10/18 ABC 6166 8581 2415 39.2%
18 Mentalist, THE-10/21 CBS 8104 10504 2400 29.6%
19 2 Broke Girls-10/15 CBS 9303 11474 2171 23.3%
20 Last Resort-10/18 ABC 7065 9160 2095 29.7%
21 Two and a Half Men-10/18 CBS 13649 15742 2093 15.3%
22 Good Wife, THE-10/21 CBS 10021 12014 1993 19.9%
23 VOICE-TUE-10/16 NBC 12036 13980 1944 16.2%
24 Law And Order:SVU-10/17 NBC 6245 8161 1916 30.7%
25 MIKE & MOLLY-10/15 CBS 9095 10998 1903 20.9%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • TVDxItachi

    VD hit a 2.1 in season 4′s premier. VD is insanely good this year. More people need to start watching this show.

  • Jared

    @Vcoolwater

    I disagree..Hart of Dixie is one of the steadiest series on the CW. Does it pull huge numbers? No..but atleast the CW knows what it’s going to get ratings wise with each episode. Plus the fact its most likely one of the least expensive shows on the network. I can easily see the CW sticking with this show for atleast another season or 2.

  • Tessa

    @Percysowner

    It either means less people are watching later (more watching live,) or less people are watching period :(.

  • SG

    FOX has nothing in the top 25. Funny, proves that their audience watches live and probably don’t own DVR’s (middle America).

  • Kyle7

    @Devin: “I would love to see season to date Live+7DVR numbers for the new shows. That is such a better indicator than live TV numbers. You can’t look at only live TV anymore. Few people watch it live anymore. Technology has changed that.”

    Well, when advertisers start paying for a full week of DVR viewing instead of the 3 days they do now, TVBTN might start using L+7 for their predictions. Until then, they will continue using L+SD since they’ve been shown to be a pretty close match to C+3 in terms of shows’ relative standing for that network. Even then, I’d imagine the L+SD would still be pretty good for comparison purposes. Doing a quick comparison of NBC’s L+SD and L+7 figures for the shows that made it to this list*, the only major changes were that Grimm looks better and SVU looks a bit worse. The others all had L+7 index numbers pretty much in line with their L+SD ones.

    *not ideal, but the best I could do, and the shows on here pretty much cover the entire NBC ratings spectrum

  • http://tvbythenumbers.com Bill Gorman

    “FOX has nothing in the top 25. Funny, proves that their audience watches live”

    Which for Fox is a good thing, because advertisers don’t pay for any commercial viewing beyond day 3.

    “and probably don’t own DVR’s (middle America).”

    Please don’t bring nonsense claims around here without the data to back it up, or you’ll be mocked. Like now.

  • Paulo PT

    Probably this mean that Fox has nothing good right now!

  • Percysowner

    @Tessa I know. I just remember that the first 3 episodes did really well in the demographic and then Bitten dropped and Blood Brothers went back up some. So these numbers are from when a fair amount of people were watching live. I have mixed feelings on this season. I’m one of the people who is very unhappy with the trajectory of the Sam storyline and I am seeing complaints about it in several places. OTOH, I want the series to run a long time. I hope the ratings go back up and we hold on for the next 2 seasons. I’m pretty sure we will, I just hope there is some course correction after mid-season.

  • Boiler

    Again the only “reality” show on these lists was The Voice…perhaps as its on during football and the dreaded DWTS. The networks need to figure out how to make the DVR’s work for them so good shows don’t get canned!!!

  • gary

    terrible bad for 90210, arrow, supernatural none in the list

    very good for Scandal, Nashville, Elementary

  • j

    For the most part, even if DVR viewers counted as much as live viewers, the cancellations would be very similar.

    I mean, look at the T5: Modern Family, Revolution, BBT, Grey, Once are all superstars for their networks.

    That said, yay for Revenge. Which is very likely for renewal already anyway.

  • Michael-60

    This is the week that Fox had baseball every night.

  • Moe

    I’m disappointed that Supernatural isn’t on here so we could know their numbers, but their live numbers were so high for episodes 2 and 3, that it makes sense that their percentage increase from their original rating (1.0) to their final rating (say their average 1.4), wouldn’t put them on the list. Look at Nikita: it’s on the list even though it only went up .2 points (.3 to .5), because the percentage increase was actually 67%.

    I still wish we knew what they went up to. But the one that really counts is the 1.0 rating for the same day score.

  • david

    Interesting that Nikita is performing at the same level as last season at this time with the DVR ratings now. Wow! a 1.9 for TVD is great. I agree i would say Heart of Dixie is staying around for now.

  • Martine

    Yeah, but it doesn’t matter, does it? No one that matters cares about these numbers. Although, it does my heart good to see “Last Resort” in Last Place. That show is just something that makes me disgusted as someone who loves this country.

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