NBC Leads Sunday in All Key Ratings Categories, Pending Updates

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via press release:

Sunday Update (The SNF metered-market average has been adjusted to the

telecast’s full duration):

 

* Currently available fast-affiliate ratings are not time

zone-adjusted and typically understate live NFL telecasts.

 

* In time zone-adjusted metered-market results, the

Cowboys-Falcons game was #1 in its time period with a preliminary 14.5

rating, 23 share in metered-market households from 8:30-11:30 p.m. ET,

a five-week high for “Sunday Night Football” (best since Giants-Eagles

on September 30, 15.6/25 in metered-market households).

 

* These are the highest overnights for a Week 9 “Sunday Night

Football” telecast in six years (since November 5, 2006,

Colts-Patriots, 15.1/22).

 

* Versus the Week 9 telecast last year, the Cowboys-Falcons game

was up 2 percent in metered-market households (with a 14.5 rating vs.

a 14.2 last year for Ravens-Steelers).

 

* Top markets for the game were: 1. Atlanta 31.1/45, 2. Dallas

30.9/48, 3. San Antonio 23.0/33, 4. New Orleans 22.2/29, 5.

Albuquerque 22.1/32.

 

* Though fast-affiliate ratings are subject to significant upward

adjustment for “Sunday Night Football,” they currently show NBC

winning Sunday night in every key ratings category — adults, men and

women 18-34, 18-49 and 25-54, plus total viewers.

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