via press release:
NICKELODEON’S SQUAREPANTS AND TEENAGE MUTANT NINJA TURTLES TOP TV
WITH KIDS AND TOTAL VIEWERS
NEW YORK—Nov. 5, 2012—Nickelodeon’sSquarePants and Teenage Mutant Ninja Turtles (TMNT) nabbed top honors for the week of Oct. 22-28, 2012, with topping all TV with kids 2-11 and TMNT winning its time period for the second straight week by double digits among K 2-11 across all TV.
The Oct. 27 episode of TMNT averaged a 5.6/1.9 million with kids 2-11 and 3.6 million total viewers, posting the best kids 2-11 ratings since its Sept. 29 launch. The show was number-one in its 11 a.m. (ET/PT) time period with both demos on all TV, easily surpassing the next closest competitor (The Disney Channel) by +22% with K2-11 and +42% with total viewers.
TMNT also continues to grow its audience; season to date the series is averaging a 5.4/1.8 million with K2-11 (+15% over last year’s time period) and 3.5 million total viewers (up +14%).
SquarePants hit a high for the week of Oct. 22-Oct. 28, as the top kids’ show on all TV for the second straight week. “Ghoul Fools,” which aired on Saturday, Oct. 27 at 10:30 a.m. (ET/PT), averaged a 6.4/2.1 million with kids 2-11 and 4.1 million total viewers. The episode also was the most viewed kids’ programming among total viewers for the week.
Nickelodeon was basic cable’s top-rated network in total day with kids 2-11 and total viewers for the week of Oct. 22-28, 2012.