via press release:
“ABISMO DE PASIÓN” FINALE MAKES Univision No. 2 broadcast network AMONG ADULTS 18-34 and No. 3 with ADULTS 18-49
Novela Reaches 7.7 Million Viewers in its Spectacular Ending
Novela Finale Made Univision Stations No. 1 among Adults 18-49 in Los Angeles, Miami, Houston and Phoenix in the time period
MIAMI – NOVEMBER 6, 2012 – Univision Communications Inc., the leading media company serving Hispanic America, announced today that Monday night’s grand finale of the hit novela “Abismo de Pasión” (Abyss of Passion) reached 7.7 million viewers who tuned in to all or part of the two-hour broadcast. Additionally, the novela finale was the highest-rated telecast in its full-run, delivering an average audience of 5.5 million Total Viewers 2+, 3 million Adults 18-49 and 1.5 million Adults 18-34.
“Abismo de Pasión” positioned Univision as the No. 2 broadcast network, outperforming ABC, CBS, FOX and the CW, among Adults 18-34 during the two-hour airing and for the entire night. Among Adults 18-49, the novela finale positioned Univision as the No. 3 broadcast network, beating ABC, FOX and the CW, during the time period.
Airing on Monday, November 5 from 8 p.m. to 10 p.m. ET, the finale of “Abismo de Pasión” was the fourth most-watched program on all of broadcast television and out-delivered the entire line-ups on ABC (“: All Stars” and “ ”), FOX (“ ” and “ ”) and the CW (“90210” and “ ”) and the first-run episodes of CBS’ “Partners,” “Mike & ” and “ ” and NBC’s “ ” among Adults 18-34.
The broadcast also delivered more Adult 18-49 viewers than the first-run episodes of “Partners” and “” on CBS, as well as the entire line-ups on ABC (‘ ; All Stars” and “ ”), FOX (“ ” and “ ”) and the CW (“90210” and “ ”). In fact, the finale ranked within the Top 10 programs on all of broadcast television among Adults 18-49.
On local Univision stations, “Abismo de Pasión” made Univision the No. 1 broadcast station in the time period among:
- Total Viewers 2+ in Miami, Houston and Phoenix
- Adults 18-49 in Los Angeles, Miami, Houston and Phoenix
- Adults 18-34 in Los Angeles, Miami, Houston, San Francisco and Phoenix
Additionally, “Abismo de Pasión” ranked as the No. 1 broadcast program in primetime among:
- Total Viewers 2+ in Houston
- Adults 18-49 in Los Angeles, Houston and Phoenix
- Adults 18-34 in Los Angeles, Houston, San Francisco and Phoenix
“Abismo de Pasión” tells the story of a lingering resentment created between two families due to a misunderstanding surrounding a fatal accident. The Televisa production starred Angelique Boyer, David Zepeda and Mark Tacher. Complete online and mobile coverage of “Abismo de Pasión” is available on NovelasySeries.com. The site features character bios and photos, the latest news and interviews with the stars, and online forums for fans to comment and share with friends. On social media, fans tuning in and tweeting were able to comment along with Univision personalities and fellow fans using the hashtag #AbismodePasion. Fans can also relive the novela finale and key moments, as well as comment along via the social stream, on Uvideos.com
Source: The Nielsen Company, NPM, Monday (11/05/2012) 8-11 pm. Univision’s primetime line-up, “Abismo de Pasión” grand finale telecast (8-10 pm) and “Amor Bravio” (10-11 pm) based on NPM Fast National Ratings and English-language broadcast networks based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualified audience (visitors included). Live+SD. The Nielsen Company, NSI Monday (11/05/2012), “Abismo de Pasión” grand finale telecast aired. Monday 8-10 pm E/PT, 7-9 pm Central). Primetime is defined as ABC/CBS/NBC/IND/SLTV Monday 8-11 pm (7-10 pm CT) and FOX/CW Monday 8-10 pm (7-9 pm CT). Live+SD. New York has been excluded due to Hurricane Sandy for 11/05/12.