For the First Time in 10 years, NBC has Won 5 of the Season's First 6 Weeks



via press release:

 

 

 

NBC has won week 6 in adults 18-49 with its highest in-season rating

(3.1) since Super Bowl Week. NBC has now won five of the season’s

first six weeks in 18-49 for the first time in 10 years.

 

NBC is #1 season to date in 18-49 through six weeks for the first time

in 10 years.

 

NBC is up 24% versus last season (to a 3.1 rating from a 2.5) and has

moved from #4 at this point last year to #1 this year. NBC’s 3.1 is

its highest week-six season average in five years (since 2007).

 

In Week 6, NBC is up 35 percent versus Week 6 last year (with a 3.1

rating vs. a 2.3). The other Big 4 networks are all flat or down

versus the same week last year.

 

NBC has 3 of the top 4 programs of the week in 18-49, #1 Sunday Night

Football, #3 Monday’s The Voice and #4 Tuesday’s The Voice (rankings

exclude sports pre- and post-game show).

 

Note that all regularly scheduled programs from Monday, Oct. 29 to

Saturday November 3 are reported as breakouts by Nielsen due to the

impact of Hurricane Sandy. Breakouts are included in overall primetime

averages but are not included in season-to-date programming averages

 

 

Here are “live plus same day” weekly averages for Week 6…

 

Week 6 Adults 18-49 vs. Same Week Last Year

Net…Week 6 2011… Week 6 2012…Diff

NBC…2.3…3.1…Up 35%

CBS…2.8…2.8…Even

ABC…2.5…2.2…Down 12%

Fox…3.9…1.7…Down 56%

 

Week 6 Total Viewers vs. Same Week Last Year

Net…Week 6 2011… Week 6 2012…Diff

NBC…6.524 million …8.568 million…Up 31%

CBS…11.010 million…11.573 million…Up 5%

ABC…8.870 million …8.200 million…Down 8%

Fox…12.571 million …4.505 million…Down 64%

 

 

In 18-49 so far this season, NBC’s schedule includes:

* The #1 primetime series on the broadcast networks, Sunday Night

Football.

* 4 of primetime’s top 7 programs on the broadcast nets (#1 “SNF,”

Monday’s “The Voice” and “Revolution” tied for #4, and Tuesday’s “The

Voice” tied for #6).

* The #1 unscripted series, The Voice.

* The #1 drama, Revolution (and #1 drama overall on the broadcast

nets).

* The #1 new drama, Revolution, and #1 new comedy, Go On.

* The #1 Friday series, Grimm.

Rankings exclude sports pre- and post-game shows.

 

Counting Universal Television’s “The Mindy Project,” NBCUniversal

accounts for four of the top six new shows of the fall:

1. Revolution, 5.4

2. Elementary, 3.4

3. Go On, 3.4

4. Nashville, 3.2

5. Mindy Project, 2.8

6. New Normal, 2.7

 

 

In addition to being up for the season by 24 percent in 18-49 (3.1 vs.

2.5), NBC is up 19 percent in total viewers (8.4 million vs. 7.2

million). NBC is the only network among ABC, CBS, NBC and Fox that’s

up versus last year’s six-week averages in either category.

 

Here are “most current” season averages thru six weeks…

 

Adults 18-49 vs. First Six Weeks of the Season Last Year

Net…Six Weeks 2011… Six Weeks 2012…Diff

NBC…2.5…3.1…Up 24%

CBS…3.4…2.8…Down 18%

ABC…2.8…2.5…Down 11%

Fox…3.6…2.5…Down 31%

 

Total Viewers vs. First Six Weeks of the Season Last Year

Net…Six Weeks 2011… Six Weeks 2012…Diff

NBC…7.242 million …8.611 million…Up 19%

CBS…12.769 million…11.753 million…Down 8%

ABC…9.701 million …8.971 million…Down 8%

Fox…10.277 million …7.179 million…Down 30%

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