Newest Original Series 'Crash & Bernstein' Soars to Series Highs in Total Viewers and Target Kid and Boy Demographics

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via press release:

Newest Original Series “Crash & Bernstein” Soars to Series Highs

in Total Viewers and Target Kid and Boy Demographics

~Grows its Audience for 3rd Straight Week, Surging by Double Digits Over Debut

 

“Kickin’ It” Sets Season/Near-Season Highs; “Lab Rats” Hits Six and Seven-Month Highs; Both Series Spike by Double Digits Week to Week

 

Monday, November 5, 2012

 

Featuring all-new episodes of hit series Monday night, Disney😄’s newest original series, “Crash & Bernstein,” hit across-the-board series highs, “Kickin It” spiked to season or near-Season 2 highs, while “Lab Rats” delivered its best ratings in six to seven months in key measures.

 

  • At 8 o’clock, “Lab Rats” recorded its best ratings in more than 7 months in Total Viewers (851,000) and Boys 6-11 (272,000), and hit 6-months highs in Boys 6-14 (338,000), Boys 9-14 (254,000) and Boys 2-11 (307,000) – since 3/19/12 and 5/12/12, respectively.

 

  • Week to week, “Lab Rats” registered robust double-digit increases across all demos, including by 45% in Total Viewers (851,000 vs. 585,000), by 41% in Kids 6-14 (549,000 vs. 388,000) and by 63% in Boys 6-14 (338,000 vs. 208,000).

 

  • At 8:30 p.m., “Crash & Bernsteingrew its audience for the 3rd consecutive week, soaring to series highs in Total Viewers (764,000), Kids 6-14 (470,000), Boys 6-14 (289,000), Kids 6-11 (399,000), Boys 6-11 (240,000), Kids 2-11 (457,000) and Boys 2-11 (274,000).

 

  • Versus last week, “Crash & Bernstein” climbed by impressive double-digit margins, across the board, including by 35% in Total Viewers (764,000 vs. 568,000), by 31% in Kids 6-14 (470,000 vs. 360,000) and by 49% in Boys 6-14 (289,000 vs. 194,000).

 

  • Compared to the series’ launch on 10/8/12, “Crash & Bernstein” surged by double digits in key demos, including by 21% in Total Viewers (764,000 vs. 568,000) and by 12% in Boys 6-14 (289,000 vs. 258,000).

 

  • At 9 o’clock, “Kickin’ Itset Season 2 highs in Boys 6-11 (236,000) and Boys 2-11 (275,000), and delivered its #2 telecast of the season in Boys 6-14 (294,000), Kids 6-11 (378,000), Tweens 9-14 (427,000) and Boys 9-14 (256,000).

 

  • Up against the prior week, “Kickin’ It” was up by solid double-digit percentages across all demos, including by 53% in Total Viewers (756,000 vs. 495,000), by 52% in Kids 6-14 (507,000 vs. 334,000) and by 53% in Boys 6-14 (294,000 vs. 192,000).
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