NBC News Tops All TV Networks for 2012 Election Night Coverage

Categories: Network TV Press Releases

Written By

November 7th, 2012

via press release:

NBC NEWS TOPS ALL TV NETWORKS FOR 2012 ELECTION NIGHT COVERAGE

BROADCAST ANCHORED BY BRIAN WILLIAMS DRAWS OVER 12.1 MILLION 
VIEWERS IN PRIMETIME

NOVEMBER 7, 2012 -- NBC News, America's leading news organization, was
the most-watched broadcast or cable television network for primetime
coverage of the 2012 presidential election. 

According to Nielsen Media Research fast program ratings, the 8-11pm
hours of the broadcast anchored by Brian Williams drew an average of
12.122 million viewers and 5.772 million viewers aged 25-54. 

HIGHLIGHTS:
*	NBC was #1 in total viewers and all key demos among the
broadcast networks.
*	NBC delivered 12.122 million viewers, +15% (+1,605,000) more
than ABC's 10.517 million, +53% (+4,199,000) more than CBS's 7.923
million, and +146% (+7,188,000) more than FOX's 4.934 million.
*	In homes, NBC delivered a 7.3 rating and 11 share, topping ABC's
6.5/9, CBS' 5.0/7, and FOX's 2.9/4.
*	In A18-49, NBC averaged a 4.3 rating, beating ABC by +23% (+0.8
points), CBS by +72% (+1.8 points) and FOX by +126% (+2.4 points). 
*	In A25-54, NBC averaged a 4.9 rating, +26% (+1 rating point)
ahead of ABC, +81% (+2.2 points) ahead of CBS and +133% (+2.8 points)
more than FOX. 
*	NBC averaged 5.772 million viewers A25-54, ahead of ABC's 4.648
million, CBS' 3.258 million, and FOX's 2.463 million. 

Democracy Plaza at NBC's Rockefeller Center headquarters served as a
stunning backdrop for the broadcast, drawing tens of thousands of
visitors to the public spaces. Election results were displayed in real
time as states on the U.S. map on the rink turned red or blue, and
banners representing electoral votes rose up the front of 30
Rockefeller Plaza toward 270. 

NBC News was also the first news organization to call the race for
President Barack Obama, thanks to careful data analysis by the NBC
News Decision Desk. 

The full coverage aired from 7pm-3am ET. Williams was joined by David
Gregory, Savannah Guthrie, Tom Brokaw, Chuck Todd, Andrea Mitchell,
Lester Holt, Tamron Hall, and correspondents, elected officials, and
analysts throughout key states across the country. 

NBC News has been America's top choice for reporting and analysis
throughout the 2012 campaign, drawing the largest broadcast audiences
for both conventions and the presidential debates. 

Photos of Democracy Plaza and last night's coverage are available
here: http://bit.ly/PXq9Oi
 
  • battye

    NBC should run an encore presentation of “Decision” on Saturday. They are huge numbers for a pilot episode, with these sort of ratings there is no doubt NBC will be ordering a full season.

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