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TV Ratings Tuesday: NBC Wins Election Night

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Written By

November 7th, 2012

Scoreboard NBC ABC CBS FOX UNI CW
Adults 18-49: rating/Share 4.6/10 3.8/8 2.7/6 2.0/4 1.4/3 0.5/1
Adults 18-34: Rating/Share 4.0/10 3.8/8 2.4/6 2.0/5 1.3/3 0.4/1
Total Viewers (million) 12.56 11.15 8.42 4.95 3.525 1.547

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 Due to the live nature of last night's election coverage and frequent local election news breaks Fast Affiliate Ratings for Tuesday are approximate and subject to more than the typical adjustment in the finals

NBC was the number one network in adults 18-49 and with total viewers.

FOX's election coverage was even with '08 (2.0), ABC's election coverage earned a 3.8 and was down from last election year's 4.5. CBS's election coverage earned a 2.7, which was up from last election year's 2.3 and NBC earned a 4.6, which was up from last election year's 4.5

 

 

Broadcast primetime ratings for Tuesday, November 6, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC 2012 Election Night (8-11PM) 4.6 10 12.56
ABC ABC News Your Voice Your Vote 2012 (8-11PM) 3.8 8 11.15
CBS Campaign 2012: CBS News Coverage of Election Night (8-11PM) 2.7 6 8.42
FOX FOX News Election Special: You Decide 2012 (8-10PM) 2.0 4 4.95
CW Arrow -R 0.6 1 1.81
tvbythenumbers.com
9:00PM  CW            Emily Owens MD -R 0.4 1 1.28

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Joe

    @Jay
    @Mark3

    Romney lost get over it… huh

  • Mark3

    I agree with you Melissa :) stand up for what you believe in. Dont let the hate filled race card throwing liberals tell you otherwise. :)

  • Mark3

    Hey joe. I am over it. Its just so sad that theres this mang dumb people in america. You proved that last night

  • USAmerica1st

    @Congrats to Obama. NOW can we get back to our lovely ratings discussion without those political jabs? Of course, we can, this is the USA.

  • RedOwl

    NBC might have had the best ratings but Diane Sawyer put on the best show!

  • WRM

    Fox had the best coverage whether they had more idiots viewing or not.

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