ABC Scores Across-the-Board Gains on Wednesday Night

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

 

ABC Scores Across-the-Board Gains on Wednesday Against Increased Competition

 

Building for its 4th Straight Telecast, “The Middle” Hits Best-Since-Premiere Numbers

 

In Viewers and Young Adults, “The Neighbors” Grows to New Season Highs in its Slot

 

Rising Week to Week, “Modern Family” Finishes as Wednesday’s No. 1 TV Program

 

Marking Season Highs, “Suburgatory” Matches its Top Adult 18-49 Rating in 1 Year

 

Up by Double Digits, ABC’s “Nashville” Earns its 2nd-Highest Adult 18-49 Rating

 

Wednesday Night (8:00-11:00 p.m.)

Despite facing increased competition week to week from a special 2-hour “The Voice” on NBC, ABC posted across-the-board increases with its Wednesday line upJumping 12% over the prior week, the Net earned second place on the night among Adults 18-49 (2.8/7), beating CBS by 4% (“Survivor”/”Criminal Minds”/”CSI” = 2.7/7) and Fox by 8% (2-hour “The X Factor” = 2.6/7).

 

  • In viewers and young adults, ABC’s “Modern Family” stood as Wednesday’s No. 1 TV show, leading the night among Adults 18-49 for its 6th consecutive telecast this season.

 

“The Middle” (8:00-8:30 p.m.)

At 8:00 p.m., ABC’s “The Middle” took second in Adults 18-49 (2.8/8) to “The Voice,” beating CBS’ “Survivor: Philippines” for the first time this season by 8% (2.6/7) and Fox’s “The X Factor” by 22% (2.3/7).  In addition, the ABC comedy defeated “The Voice” to finish as the No. 1 broadcast show in the half-hour with Teens 12-17 and Kids 2-11.

 

  • “The Middle” returned up after its preemption the prior week, growing its numbers for its 4th straight telecast in viewers (+3%) and young adults (+8%) to mark best-since-premiere numbers on both measures.

 

“The Neighbors” (8:30-9:00 p.m.)

At 8:30 p.m., ABC’s “The Neighbors” tied “Survivor” in Adults 18-34 (1.5/5) and beat the CBS unscripted veteran by an impressive 24% with Women 18-34 (2.1/6 vs. 1.7/5).

 

  • Surging week to week in viewers (+21%) and young adults (+11%), “The Neighbors” achieved new season highs in the half-hour on both counts.  In addition, the ABC family comedy shot up 56% week to week with Teens 12-17.

 

“Modern Family” (9:00-9:30 p.m.)

Jumping over its lead-in to win the 9:00 p.m. half-hour, ABC’s “Modern Family” (12.3 million and 4.7/12) beat out its nearest competition in the slot by 4% in Total Viewers (“Criminal Minds” = 11.8 million) and by 18% in Adults 18-49 (“The Voice” = 4.0/10).  In addition to finishing as Wednesday’s No. 1 TV show in Total Viewers and Adults 18-49, “Modern Family” was also the night’s highest-rated program with Adults 18-34 and Adults 25-54 for its 4th consecutive telecast.

 

  • “Modern Family” was up over the prior week by double digits in viewers (+16%) and young adults (+12%), while jumping by triple digits with Teens 12-17 (+145%) to earn its highest rating since the beginning of May – since 5/9/12.

 

“Suburgatory” (9:30-10:00 p.m.)

In the 9:30 p.m. half-hour against the conclusion of “The Voice” and “The X Factor,” ABC’s “Suburgatory” spiked week to week in Total Viewers (+21% – 7.6 million vs. 6.3 million) and Adults 18-49 (+21% – 2.9/7 vs. 2.4/6).

 

  • Hitting season highs, “Suburgatory” drew its biggest audience since January and tied its top young adult number in over 1 year – since 1/11/12 and 11/2/11, respectively

 

“Nashville” (10:00-11:00 p.m.)

During the 10 o’clock hour, ABC’s “Nashville” ranked No. 1 against its drama competition on CBS (“CSI”) and NBC (“The Voice”-driven “Chicago Fire”) in Adults 18-34 (1.6/5-tie) and across the key Women demos (W18-34/W18-49/W25-54).

 

  • Equaling the series’ 2nd highest Adult 18-49 number, “Nashville” rose week to week by 5% in viewers (6.0 million vs. 5.7 million) and by 11% in young adults (2.0/5 vs. 1.8/5).

 

  • Continuing to see big increases in the Live + 7 Day ratings, “Nashville” spikes over its Live + Same Day numbers by 54% in Adults 18-49 (+1.3 rating) and by 42% in Total Viewers (+3.3 million), averaging 11.1 million viewers and a 3.7 rating with young adults in the final numbers.

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 46% currently, from 43% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Program Ratings), 11/07/12.

 

 

blog comments powered by Disqus