Discovery Channel Grabs #1 Spot for Male Viewers in Wednesday November 7 Prime Time on All of Cable With the Return of 'Moonshiners'
via press release:
DISCOVERY CHANNEL GRABS #1 SPOT FOR MALE VIEWERS IN WEDNESDAY NOVEMBER 7 PRIME TIME ON ALL OF CABLE WITH THE RETURN OF “MOONSHINERS”
MOONSHINERS Season Two Premiere Breaks Series Ratings Records
Discovery Channel Beat CBS, ABC and NBC Programs in Male Viewers
The return of MOONSHINERS grabbed its highest ratings ever delivering an average of over three million viewers making Discovery Channel the #1 cable network among both Persons and Male 25-54, P/M18-49, and P/M18-34 delivery beating all other cable networks, including A&E, TBS and History Channel for Wednesday evening Prime Time delivery. Among Men 18-34 delivery, Discovery Channel also beat broadcast networks programming on CBS, ABC and NBC in Wednesday Prime Time.
MOONSHINERS season premiere, “Rise and Shine”, at 10PM ET/PT earned a series best with 1.77 P25-54 rating and delivered 3.063 million viewers P2+. The season two premiere also posted double-digit gains over both the season one premiere and season one finale, making “Rise and Shine” Discovery Channel’s highest-rated Wednesday night series telecast ever among P25-54 ratings and delivery.
Last night’s MOONSHINERS also beat broadcast television network programming in M18-34 delivery, including CBS’s “CSI”, “Criminal Minds” and “Survivor: Philippines”; ABC’s “The Middle”, “The Neighbors”, “Suburgatory” and “Nashville”; and NBC’s “Chicago Fire”.
From 9-10PM ET/PT, COUNTDOWN TO THE SHINE earned a 1.50 P25-54 rating and was watched by 2.6 million viewers.
MOONSHINERS follows the most wanted moonshiner in the U.S., Tim Smith, his sidekick Tickle, a multi-generational band of bootleggers and the law enforcement officer tasked with catch them in the act of making moonshine.
An all-new episode of MOONSHINERS will air on Wednesday, Nov. 14 at 10PM ET/PT.