'Today' Wins the Week in Adults 25-54

Categories: Morning News TV Ratings,Press Releases

Written By

November 9th, 2012

via press release:

‘TODAY’ WINS THE WEEK IN A25-54
‘TODAY’ TOPPED GMA IN THE KEY DEMO A25-54, ITS FIRST WIN SINCE SEPTEMBER 10'TODAY' Has Best Non-Olympics Total Viewer Delivery in Nearly Eight Months

'TODAY' Posts Narrowest Total Viewer Gap To GMA In Nearly Three Months

NEW YORK – November 9, 2012 – As Hurricane Sandy hit the eastern seaboard, more key viewers turned to TODAY. For the week of October 29, TODAY won the week in the key demo A25-54, its first win since the week of September 10. TODAY also posted its narrowest total viewer gap to GMA in nearly three months, (since the week of August 13). TODAY posted its largest total viewer audience since the second week of London Olympics (week of August 6) and best non-Olympics delivery in nearly eight months (since the week of March 5).Highlights:

• TODAY averaged 5.267 million total viewers, leading CBS This Morning by +66% (+2,100,000).

• TODAY posted its largest total viewer audience since the second week of London Olympics (week of August 6, 2012) and best non-Olympics delivery since the week of March 5, 2012. The program also saw its narrowest total viewer gap to GMA since the week of August 13, 2012 (week following London Olympics).

• On Friday, TODAY outperformed GMA by +162,000 total viewers and +243,000 A25-54 viewers (+2 tenth in rating A25-54).

• In rating A25-54, TODAY tied with GMA and led CBS This Morning by +80% (+8 tenths).

• In A25-54 (000), TODAY beat GMA by +7,000 viewers and outperformed CBS This Morning by +75% (+932,000).

• This is TODAY’s first win in A25-54 (000) since the week of September 10, 2012.

• Week-to-week, TODAY was up in homes (+21%), total viewers (+20%, or +865,000), rating W/M/A18-49 (+7%/+29%/+9%), and rating W/M/A25-54 (+15%/+30%/+20%). TODAY showed the biggest growth among the morning news shows in total viewers (+865,000) and rating A25-54 (+3 tenths) versus the prior week.

• TODAY was up versus its 4Q’12/season-to-date average in homes (+24%), total viewers (+22%, or +943,000), rating W/M/A18-49 (+14%/+29%/+20%) and rating W/M/A25-54 (+21%/+30%/+20%).

TODAY II (9 a.m hour) and TODAY III (10 a.m. hour):

• TODAY II delivered 3.771 million total viewers and a 1.2 A25-54 rating.

• TODAY II posted its best deliveries in:

o total viewers and rating M25-54 since the week of February 13, 2012

o rating W18-49 and rating W25-54 since the week of January 16, 2012.

o rating A18-49 and rating A25-54 since the week of January 2, 2012

• TODAY II averaged 5.180 million total viewers on Tuesday, the program’s biggest single-day delivery since December 26, 2011.

• TODAY II topped CBS This Morning in total viewers (+19% or +604,000), rating W/A18-49 (+20%/+13%) and rating W/A25-54 (+33%/+20%).

• TODAY II beat The View in total viewers (+21%, or +647,000), rating W/A18-49 (+33%/+50%), and rating W/A25-54 (+33%/+50%).

• TODAY II outperformed The Talk in total viewers (+77%, or +1,638,000), rating W/A18-49 (+100%/+125%), and rating W/A25-54 (+78%/+100%).

• TODAY II beat The Chew in total viewers (+67%, or +1,511,000), rating W/A18-49 (+71%/+80%), and rating W/A25-54 (+78%/+71%).

• TODAY II was up week-to-week in homes (+20%), total viewers (+22%, or +677,000), rating W/A18-49 (+33/+50%), and rating W/A25-54 (+33%/+50%).

• Versus the same week last season, TODAY II increased in homes (+7%), total viewers (+3%, or +120,000), rating W/A18-49 (+9%/+13%), and rating W/A25-54 (+7%/+20%).

• TODAY II improved versus its 4Q’12/season-to-date average in homes (+30%), total viewers (+27%, or +810,000), rating W/A18-49 (+50%/+50%), and rating W/A25-54 (+45%/+50%).

TODAY III:

• TODAY III averaged 2.554 million total viewers and a 0.8 A25-54 rating. Rebroadcasts of TODAY III averaged an additional 670,000 total viewers.

• TODAY III had its highest deliveries in:

o total viewers since the week of December 26, 2011

o rating A18-49 since the week of March 5, 2012

o rating W18-49 and rating W25-54 since the week of February 27, 2012

o rating M/A25-54 since the week of February 13, 2012

• On Tuesday, TODAY III averaged 3.494 million total viewers, the program’s highest delivery since January 20, 2009 (Obama inauguration).

• TODAY III tied The View in rating W/A18-49 and rating A25-54.

• TODAY III beat The Talk in homes (+18%), total viewers (+20%, or +421,000), rating W/A18-49 (+50%/+50%), and rating W/A25-54 (+22%/+33%).

• TODAY III outperformed The Chew in homes (+18%), total viewers (+13%, or +294,000), rating W/A18-49 (+29%/+20%), and` rating W/A25-54 (+22%/+14%).

• Week-to-week, TODAY III was up in homes (+25%), total viewers (+35%, or +658,000), rating W/A18-49 (+50%/+50%), and rating W/A25-54 (+38%/+60%).

• Compared to the same week last season, TODAY III was up in homes (+11%) and total viewers (+3%, or +13%, or +295,000).

• TODAY III also improved in homes (+33%), total viewers (+32%, or +624,000), rating W/A18-49 (+50%/+20%), and rating W/A25-54 (+38%/+33%) versus 4Q’12/season-to-date levels.

Jim Bell is the Executive Producer of “Today” (Mon. – Fri., 7am – 11am).

 
  • Cheri Ruble

    Do not like Today Show staff or program format.

  • ohiogirl

    Flipped on TODAY last week for a few minutes, and my husband walked through the room and asked me ‘ Is this really the news?’…I’m usually watching CBS. He had noticed the difference immediately. Needless to say, I flipped back to Charlie, Norah and Gayle.

  • ohiogirl

    btw…still missing Ann Cury…she gave the show the ‘seal of authenticity’ TODAY needed to be considered worthy as a morning ‘news’ show, rather than another version of Entertainment Tonite.

  • a p garcia

    Info please: I hear Matt Lauer is being canned b/c of low ratings and Ann Curry feud! Last time I regularly tuned in Jane Pauley was co-host.

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