via press note:
Opposite NFL-driven Sunday competition from NBC’s defeated CBS on the night by 5% in Adults 18-49.(Chicago Bears-Houston Texans) and Fox’s huge overrun during the first hour of primetime (Dallas Cowboys-Philadelphia Eagles), ABC
Shooting up from its Adult 18-49 lead-in (+93%) at 8pm and growing from start to finish, ABC’s beat out CBS’ during the hour by 13%. In addition, the ABC drama stood as the #1 non-sports program in the hour across all key Women demos (W18-34/W18-49/W25-54).
- · ABC’s is generating big gains in DVR playback in the Live + 7 Day ratings, spiking over its preliminary Live + Same Day numbers by 3.0 million viewers and by 1.4 Adult 18-49 points.
In the 9pm hour, ABC’s dominated CBS’ competing drama The by 41% in Adults 18-49. For the 2nd week in a row, beat out its non-sports competition on CBS (The ) and Fox (1-hour ’s 200th episode) by wide margins in Adults 25-54 and across the key Women demographics.
- · Surging in DVR playback, on average this season jumps from its L+SD to L+7 numbers by 2.9 million viewers and by 1.2 Adult 18-49 rating points (+43%).
During the 10 o’clock hour, ABC freshman retained 100% of its week-ago numbers in Total Viewers, Adults 18-49 and Adults 25-54, while growing 10% with Women 25-54.
- · Continuing to rank among the biggest freshman series this season in DVR playback, on average sees its Live + 7 Day Adult 18-49 rating jump by 53% (+0.9 rating) and adds another 2.0 million viewers over its Live + Same Day numbers.