Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings and Viewership Gains; 'Nikita' Biggest Percentage Gains in Week 5

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”.

During the fifrth week of the 2012-2013 season (October 22-28), Modern Family topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.4 adults 18-49 ratings points.

Nikita topped the % adults 18-49 ratings increase from DVR viewing, adding 100% to its Live+Same Day adults 18-49 ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
MODERN FAMILY-10/24 ABC 4.9 7.3 2.4 49.0%
BIG BANG THEORY, THE-10/25 CBS 5.0 7.2 2.2 44.0%
GREY’S ANATOMY-10/25 ABC 3.0 4.9 1.9 63.3%
ONCE UPON A TIME-10/28 ABC 3.4 4.9 1.5 44.1%
NEW GIRL-10/23 FOX 2.7 4.2 1.5 55.6%
REVENGE-10/28 ABC 2.7 4.0 1.3 48.1%
NASHVILLE-10/24 ABC 2.0 3.2 1.2 60.0%
PRIVATE PRACTICE-10/23 ABC 1.4 2.6 1.2 85.7%
NCIS-10/23 CBS 3.2 4.4 1.2 37.5%
CRIMINAL MINDS-10/24 CBS 3.1 4.3 1.2 38.7%
ELEMENTARY-10/25 CBS 2.2 3.4 1.2 54.5%
GRIMM-10/26 NBC 2.0 3.2 1.2 60.0%
PERSON OF INTEREST-10/25 CBS 2.9 4.0 1.1 37.9%
OFFICE-10/25 NBC 2.0 3.1 1.1 55.0%
TWO AND A HALF MEN-10/25 CBS 3.7 4.7 1.0 27.0%
VOICE-10/22 NBC 4.3 5.3 1.0 23.3%
PARENTHOOD-10/23 NBC 1.9 2.9 1.0 52.6%
666 PARK AVE-10/28 ABC 1.6 2.5 0.9 56.3%
NCIS: LOS ANGELES-10/23 CBS 2.8 3.7 0.9 32.1%
CSI-10/24 CBS 2.4 3.3 0.9 37.5%
MENTALIST, THE-10/28 CBS 1.8 2.7 0.9 50.0%
CHICAGO FIRE-10/24 NBC 1.8 2.7 0.9 50.0%
SCANDAL-10/25 ABC 2.0 2.8 0.8 40.0%
LAST RESORT-10/25 ABC 1.3 2.1 0.8 61.5%
VOICE-TUE-10/23 NBC 4.3 5.1 0.8 18.6%


The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
NIKITA-10/26 CW 0.2 0.4 0.2 100.0%
PRIVATE PRACTICE-10/23 ABC 1.4 2.6 1.2 85.7%
FRINGE-10/26 FOX 0.9 1.6 0.7 77.8%
90210-10/22 CW 0.4 0.7 0.3 75.0%
AMERICA’S TOP MOD-13COLLG-10/26 CW 0.4 0.7 0.3 75.0%
GOSSIP GIRL-MON-10/22 CW 0.4 0.7 0.3 75.0%
SUPERNATURAL-10/24 CW 0.7 1.2 0.5 71.4%
GREY’S ANATOMY-10/25 ABC 3.0 4.9 1.9 63.3%
LAST RESORT-10/25 ABC 1.3 2.1 0.8 61.5%
NASHVILLE-10/24 ABC 2.0 3.2 1.2 60.0%
GRIMM-10/26 NBC 2.0 3.2 1.2 60.0%
HART OF DIXIE-10/23 CW 0.5 0.8 0.3 60.0%
30 ROCK-10/25 NBC 1.2 1.9 0.7 58.3%
666 PARK AVE-10/28 ABC 1.6 2.5 0.9 56.3%
NEW GIRL-10/23 FOX 2.7 4.2 1.5 55.6%
OFFICE-10/25 NBC 2.0 3.1 1.1 55.0%
ELEMENTARY-10/25 CBS 2.2 3.4 1.2 54.5%
VAMPIRE DIARIES-10/25 CW 1.3 2.0 0.7 53.8%
PARENTHOOD-10/23 NBC 1.9 2.9 1.0 52.6%
MENTALIST, THE-10/28 CBS 1.8 2.7 0.9 50.0%
CHICAGO FIRE-10/24 NBC 1.8 2.7 0.9 50.0%
BEAUTY AND THE BEAST-10/25 CW 0.6 0.9 0.3 50.0%
MODERN FAMILY-10/24 ABC 4.9 7.3 2.4 49.0%
REVENGE-10/28 ABC 2.7 4.0 1.3 48.1%
NEW NORMAL-10/23 NBC 1.7 2.5 0.8 47.1%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Shows Net Total Viewers L+SD (Rating) Total Viewers L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
MODERN FAMILY-10/24 ABC 12519 17327 4808 38.4%
BIG BANG THEORY, THE-10/25 CBS 15818 20155 4337 27.4%
GREY’S ANATOMY-10/25 ABC 8757 12722 3965 45.3%
ELEMENTARY-10/25 CBS 10308 14069 3761 36.5%
NCIS-10/23 CBS 17777 21305 3528 19.8%
PERSON OF INTEREST-10/25 CBS 14026 17402 3376 24.1%
MENTALIST, THE-10/28 CBS 10166 13518 3352 33.0%
REVENGE-10/28 ABC 8184 11319 3135 38.3%
ONCE UPON A TIME-10/28 ABC 9848 12960 3112 31.6%
CRIMINAL MINDS-10/24 CBS 11613 14625 3012 25.9%
CSI-10/24 CBS 9957 12897 2940 29.5%
GRIMM-10/26 NBC 6088 8926 2838 46.6%
NASHVILLE-10/24 ABC 6536 9354 2818 43.1%
NCIS: LOS ANGELES-10/23 CBS 16534 19341 2807 17.0%
BLUE BLOODS-10/26 CBS 11064 13840 2776 25.1%
CHICAGO FIRE-10/24 NBC 6421 8952 2531 39.4%
PRIVATE PRACTICE-10/23 ABC 4584 7086 2502 54.6%
NEW GIRL-10/23 FOX 5158 7650 2492 48.3%
VEGAS-10/23 CBS 10797 13272 2475 22.9%
SCANDAL-10/25 ABC 6108 8384 2276 37.3%
PARENTHOOD-10/23 NBC 4849 7104 2255 46.5%
VOICE-10/22 NBC 12020 14248 2228 18.5%
LAST RESORT-10/25 ABC 6526 8706 2180 33.4%
TWO AND A HALF MEN-10/25 CBS 12937 15067 2130 16.5%
LAW AND ORDER:SVU-10/24 NBC 6771 8846 2075 30.6%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

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