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Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings and Viewership Gains; 'Nikita' Biggest Percentage Gains in Week 5

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November 12th, 2012

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the fifrth week of the 2012-2013 season (October 22-28), Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.4 adults 18-49 ratings points.

Nikita topped the % adults 18-49 ratings increase from DVR viewing, adding 100% to its Live+Same Day adults 18-49 ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Modern Family-10/24 ABC 4.9 7.3 2.4 49.0%
Big Bang Theory, THE-10/25 CBS 5.0 7.2 2.2 44.0%
GREY'S ANATOMY-10/25 ABC 3.0 4.9 1.9 63.3%
Once Upon A Time-10/28 ABC 3.4 4.9 1.5 44.1%
New Girl-10/23 FOX 2.7 4.2 1.5 55.6%
REVENGE-10/28 ABC 2.7 4.0 1.3 48.1%
Nashville-10/24 ABC 2.0 3.2 1.2 60.0%
Private Practice-10/23 ABC 1.4 2.6 1.2 85.7%
NCIS-10/23 CBS 3.2 4.4 1.2 37.5%
Criminal Minds-10/24 CBS 3.1 4.3 1.2 38.7%
Elementary-10/25 CBS 2.2 3.4 1.2 54.5%
Grimm-10/26 NBC 2.0 3.2 1.2 60.0%
Person Of Interest-10/25 CBS 2.9 4.0 1.1 37.9%
OFFICE-10/25 NBC 2.0 3.1 1.1 55.0%
Two and a Half Men-10/25 CBS 3.7 4.7 1.0 27.0%
VOICE-10/22 NBC 4.3 5.3 1.0 23.3%
PARENTHOOD-10/23 NBC 1.9 2.9 1.0 52.6%
666 PARK AVE-10/28 ABC 1.6 2.5 0.9 56.3%
NCIS: LOS ANGELES-10/23 CBS 2.8 3.7 0.9 32.1%
CSI-10/24 CBS 2.4 3.3 0.9 37.5%
Mentalist, THE-10/28 CBS 1.8 2.7 0.9 50.0%
Chicago Fire-10/24 NBC 1.8 2.7 0.9 50.0%
SCANDAL-10/25 ABC 2.0 2.8 0.8 40.0%
Last Resort-10/25 ABC 1.3 2.1 0.8 61.5%
VOICE-TUE-10/23 NBC 4.3 5.1 0.8 18.6%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Nikita-10/26 CW 0.2 0.4 0.2 100.0%
Private Practice-10/23 ABC 1.4 2.6 1.2 85.7%
Fringe-10/26 FOX 0.9 1.6 0.7 77.8%
90210-10/22 CW 0.4 0.7 0.3 75.0%
AMERICA'S TOP MOD-13COLLG-10/26 CW 0.4 0.7 0.3 75.0%
Gossip Girl-MON-10/22 CW 0.4 0.7 0.3 75.0%
Supernatural-10/24 CW 0.7 1.2 0.5 71.4%
GREY'S ANATOMY-10/25 ABC 3.0 4.9 1.9 63.3%
Last Resort-10/25 ABC 1.3 2.1 0.8 61.5%
Nashville-10/24 ABC 2.0 3.2 1.2 60.0%
Grimm-10/26 NBC 2.0 3.2 1.2 60.0%
Hart Of Dixie-10/23 CW 0.5 0.8 0.3 60.0%
30 ROCK-10/25 NBC 1.2 1.9 0.7 58.3%
666 PARK AVE-10/28 ABC 1.6 2.5 0.9 56.3%
New Girl-10/23 FOX 2.7 4.2 1.5 55.6%
OFFICE-10/25 NBC 2.0 3.1 1.1 55.0%
Elementary-10/25 CBS 2.2 3.4 1.2 54.5%
Vampire Diaries-10/25 CW 1.3 2.0 0.7 53.8%
PARENTHOOD-10/23 NBC 1.9 2.9 1.0 52.6%
Mentalist, THE-10/28 CBS 1.8 2.7 0.9 50.0%
Chicago Fire-10/24 NBC 1.8 2.7 0.9 50.0%
Beauty And The Beast-10/25 CW 0.6 0.9 0.3 50.0%
Modern Family-10/24 ABC 4.9 7.3 2.4 49.0%
REVENGE-10/28 ABC 2.7 4.0 1.3 48.1%
NEW NORMAL-10/23 NBC 1.7 2.5 0.8 47.1%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Shows Net Total Viewers L+SD (Rating) Total Viewers L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Modern Family-10/24 ABC 12519 17327 4808 38.4%
Big Bang Theory, THE-10/25 CBS 15818 20155 4337 27.4%
GREY'S ANATOMY-10/25 ABC 8757 12722 3965 45.3%
Elementary-10/25 CBS 10308 14069 3761 36.5%
NCIS-10/23 CBS 17777 21305 3528 19.8%
Person Of Interest-10/25 CBS 14026 17402 3376 24.1%
Mentalist, THE-10/28 CBS 10166 13518 3352 33.0%
REVENGE-10/28 ABC 8184 11319 3135 38.3%
Once Upon A Time-10/28 ABC 9848 12960 3112 31.6%
Criminal Minds-10/24 CBS 11613 14625 3012 25.9%
CSI-10/24 CBS 9957 12897 2940 29.5%
Grimm-10/26 NBC 6088 8926 2838 46.6%
Nashville-10/24 ABC 6536 9354 2818 43.1%
NCIS: LOS ANGELES-10/23 CBS 16534 19341 2807 17.0%
Blue Bloods-10/26 CBS 11064 13840 2776 25.1%
Chicago Fire-10/24 NBC 6421 8952 2531 39.4%
Private Practice-10/23 ABC 4584 7086 2502 54.6%
New Girl-10/23 FOX 5158 7650 2492 48.3%
VEGAS-10/23 CBS 10797 13272 2475 22.9%
SCANDAL-10/25 ABC 6108 8384 2276 37.3%
PARENTHOOD-10/23 NBC 4849 7104 2255 46.5%
VOICE-10/22 NBC 12020 14248 2228 18.5%
Last Resort-10/25 ABC 6526 8706 2180 33.4%
Two and a Half Men-10/25 CBS 12937 15067 2130 16.5%
Law And Order:SVU-10/24 NBC 6771 8846 2075 30.6%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • CrimTV

    Is this week when Revolution was not airing?

  • DougF

    So the supposed worst episode of Supernatural (although I didn’t think so) still breaks the 1.0 mark with +7 factored in

    And Nikita’s Live+7 doesn’t even come close to what Supernatural got for Live. Still can’t believe some Nikita fans believe if it was at Wednesday at 9pm it would be drawing close to the same number as Supernatural

  • Oliver

    The lack of HE/Apt 23 is disappointing.

  • Dillan

    LOL, so Nikita got a 0.4..

  • Kris

    Excellent for Nashville.

    Really enjoying it.

  • Mae

    I just don’t think the audience is there for Nikita.

    Even with 7 day DVR, it only inches up to a 0.4 – I think that kinda proves that no matter where Nikita is on CW’s schedule (Friday at 9 PM or 8 PM or any other day), it will not get anything above a 0.4 live. Period. People just are not watching it anymore.

    CW needs to axe 90210 too. Again, the viewing audience for 90210 just isn’t there anymore. People aren’t just not watching 90210 live this season. They aren’t watching it at all. I am not looking at any numbers, but I feel like 90210 really bled a lot of viewers since last season.

  • Match

    If only it were live ratings. :(
    That ABC Sunday line up has high ratings. :)

    Once Upon A Time – 4.9
    Revenge – 4.0
    666 Park Avenue – 2.5

    AVERAGE – 3.8

  • Felipe Nikita

    Nikita (:

  • Michael

    That’s insane that Nikita only grows 2 tenths, when DVR is factored in! There’s really no justifying this, lol.

  • Michael

    Damn, Vampire Diaries numbers are MASSIVE!

  • buttondiet

    90210, GG, Nikita and BATB can’t even get a 1.0 with DVR boosts..

  • CrimTV

    If these were the live ratings it would be amazing

  • Matt

    20 mil for big bang…awesome!

  • danny94

    Great for Modern Family. Great Numbers for Revenge and Nashville aswell.

  • George

    I would have thought Scandal would get a larger DVR boost than it does.

  • Damo

    Least nikita manages to top something even though its in the percentages but its better than nothing

  • Mark

    I am a huge TV watcher, and I watch Nikita, but I’m behind on TV and haven’t watched any episodes yet. There could be others like that. Not all DVR users watch an episode within 7 days. I plan to just hold out for the winter when no tv is on. At least I’ll have a series to watch and not just one episode of each show.

  • Dude

    Why are people acting like this is a surprise? It’s been well documented that Nikita performs best with older men. Not quite The CW’s target audience.

  • SarahL

    As usual, Grimm gets a nice boost. Scandal doing okay, but not enough people are watching live so it does not matter.

  • Felipe

    Don’t talk about a 0.4. For The CW, it’s not that bad lol Even for Nikita, now “alone” on a friday, getting a 0.2.

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