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Live+7 DVR Ratings: 'Modern Family' Leads Adults 18-49 Ratings and Viewership Gains; 'Nikita' Biggest Percentage Gains in Week 5

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November 12th, 2012

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the fifrth week of the 2012-2013 season (October 22-28), Modern Family topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.4 adults 18-49 ratings points.

Nikita topped the % adults 18-49 ratings increase from DVR viewing, adding 100% to its Live+Same Day adults 18-49 ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Modern Family-10/24 ABC 4.9 7.3 2.4 49.0%
Big Bang Theory, THE-10/25 CBS 5.0 7.2 2.2 44.0%
GREY'S ANATOMY-10/25 ABC 3.0 4.9 1.9 63.3%
Once Upon A Time-10/28 ABC 3.4 4.9 1.5 44.1%
New Girl-10/23 FOX 2.7 4.2 1.5 55.6%
REVENGE-10/28 ABC 2.7 4.0 1.3 48.1%
Nashville-10/24 ABC 2.0 3.2 1.2 60.0%
Private Practice-10/23 ABC 1.4 2.6 1.2 85.7%
NCIS-10/23 CBS 3.2 4.4 1.2 37.5%
Criminal Minds-10/24 CBS 3.1 4.3 1.2 38.7%
Elementary-10/25 CBS 2.2 3.4 1.2 54.5%
Grimm-10/26 NBC 2.0 3.2 1.2 60.0%
Person Of Interest-10/25 CBS 2.9 4.0 1.1 37.9%
OFFICE-10/25 NBC 2.0 3.1 1.1 55.0%
Two and a Half Men-10/25 CBS 3.7 4.7 1.0 27.0%
VOICE-10/22 NBC 4.3 5.3 1.0 23.3%
PARENTHOOD-10/23 NBC 1.9 2.9 1.0 52.6%
666 PARK AVE-10/28 ABC 1.6 2.5 0.9 56.3%
NCIS: LOS ANGELES-10/23 CBS 2.8 3.7 0.9 32.1%
CSI-10/24 CBS 2.4 3.3 0.9 37.5%
Mentalist, THE-10/28 CBS 1.8 2.7 0.9 50.0%
Chicago Fire-10/24 NBC 1.8 2.7 0.9 50.0%
SCANDAL-10/25 ABC 2.0 2.8 0.8 40.0%
Last Resort-10/25 ABC 1.3 2.1 0.8 61.5%
VOICE-TUE-10/23 NBC 4.3 5.1 0.8 18.6%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Nikita-10/26 CW 0.2 0.4 0.2 100.0%
Private Practice-10/23 ABC 1.4 2.6 1.2 85.7%
Fringe-10/26 FOX 0.9 1.6 0.7 77.8%
90210-10/22 CW 0.4 0.7 0.3 75.0%
AMERICA'S TOP MOD-13COLLG-10/26 CW 0.4 0.7 0.3 75.0%
Gossip Girl-MON-10/22 CW 0.4 0.7 0.3 75.0%
Supernatural-10/24 CW 0.7 1.2 0.5 71.4%
GREY'S ANATOMY-10/25 ABC 3.0 4.9 1.9 63.3%
Last Resort-10/25 ABC 1.3 2.1 0.8 61.5%
Nashville-10/24 ABC 2.0 3.2 1.2 60.0%
Grimm-10/26 NBC 2.0 3.2 1.2 60.0%
Hart Of Dixie-10/23 CW 0.5 0.8 0.3 60.0%
30 ROCK-10/25 NBC 1.2 1.9 0.7 58.3%
666 PARK AVE-10/28 ABC 1.6 2.5 0.9 56.3%
New Girl-10/23 FOX 2.7 4.2 1.5 55.6%
OFFICE-10/25 NBC 2.0 3.1 1.1 55.0%
Elementary-10/25 CBS 2.2 3.4 1.2 54.5%
Vampire Diaries-10/25 CW 1.3 2.0 0.7 53.8%
PARENTHOOD-10/23 NBC 1.9 2.9 1.0 52.6%
Mentalist, THE-10/28 CBS 1.8 2.7 0.9 50.0%
Chicago Fire-10/24 NBC 1.8 2.7 0.9 50.0%
Beauty And The Beast-10/25 CW 0.6 0.9 0.3 50.0%
Modern Family-10/24 ABC 4.9 7.3 2.4 49.0%
REVENGE-10/28 ABC 2.7 4.0 1.3 48.1%
NEW NORMAL-10/23 NBC 1.7 2.5 0.8 47.1%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Shows Net Total Viewers L+SD (Rating) Total Viewers L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Modern Family-10/24 ABC 12519 17327 4808 38.4%
Big Bang Theory, THE-10/25 CBS 15818 20155 4337 27.4%
GREY'S ANATOMY-10/25 ABC 8757 12722 3965 45.3%
Elementary-10/25 CBS 10308 14069 3761 36.5%
NCIS-10/23 CBS 17777 21305 3528 19.8%
Person Of Interest-10/25 CBS 14026 17402 3376 24.1%
Mentalist, THE-10/28 CBS 10166 13518 3352 33.0%
REVENGE-10/28 ABC 8184 11319 3135 38.3%
Once Upon A Time-10/28 ABC 9848 12960 3112 31.6%
Criminal Minds-10/24 CBS 11613 14625 3012 25.9%
CSI-10/24 CBS 9957 12897 2940 29.5%
Grimm-10/26 NBC 6088 8926 2838 46.6%
Nashville-10/24 ABC 6536 9354 2818 43.1%
NCIS: LOS ANGELES-10/23 CBS 16534 19341 2807 17.0%
Blue Bloods-10/26 CBS 11064 13840 2776 25.1%
Chicago Fire-10/24 NBC 6421 8952 2531 39.4%
Private Practice-10/23 ABC 4584 7086 2502 54.6%
New Girl-10/23 FOX 5158 7650 2492 48.3%
VEGAS-10/23 CBS 10797 13272 2475 22.9%
SCANDAL-10/25 ABC 6108 8384 2276 37.3%
PARENTHOOD-10/23 NBC 4849 7104 2255 46.5%
VOICE-10/22 NBC 12020 14248 2228 18.5%
Last Resort-10/25 ABC 6526 8706 2180 33.4%
Two and a Half Men-10/25 CBS 12937 15067 2130 16.5%
Law And Order:SVU-10/24 NBC 6771 8846 2075 30.6%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • Alan

    Still good for The CW.

  • Justin121

    Modern Fam & Big Bang get 7.0’s.

    That’s huge.

    Not many shows get high numbers anymore, 18-49 or TTLvrs, even *with* DVR.

    Sad.

    The hits IMO are shows with +4.0 total ratings.

    REVENGE is a hit!

  • robin

    2.0 for TVD is great

  • KennyA

    Is there a full list available anywhere or are only the top 25 released?

  • Holly

    @KennyA,

    Nielsen doesn’t allow the full list to be published. Sometimes you can piece together a longer list from press release information, but you’re very unlikely to find a full list anywhere.

  • senor chang

    Dude, Grimm is over a 3 with DVR factored in. Show is a beast.

  • Ashley

    Nikita is a good show. I was skeptical at first but now I watch it every week. More people should give it a try, and it has a pretty big and vocal fandom involved, so that factors in as well along with DVR ratings. It has more fans than the ratings alone say.

  • Mark Wood

    AShley

    All shows have people who watch them outside of live same day viewing, or people who watch outside of DVR’s.

    WHat we do know, is that with the exception of EMily Owens (the only show I can’ nail down) Nikita does worse in then all other shows on the CW in adults 18-49, adults 18-34, and does worse then all but GG (which its basically in a statistical tie with) in adults 25-54.

    We know when you factor in DVR use, Nikita is still (again with the possible exception of Emily Owens) still does the worst of the shows on the CW in adults 18-49 and adults 18-34.

    We know it does poorly on itunes purchases relative to other shows on the CW. We know that its DVD/bluray sales are so low that they have never, once sold enough to track (something that out of all the shows that the CW releases on DVD only Top Model and 90210 can claim).

  • Mark Wood

    SPN fans

    Currently SPN has the highest average to date increase (percentage based) for viewers of any show on the CW (and 12th of all network shows).

    KS

    Finally got the viewer total for live plus 7 for this week’s episode of SPN, and like the demo it was the lowest rated episode of the season. So people can make claims (proving them is another issue) that quality might have impacted that weeks ratings (again the half hours did have a much sharper then usual drop off so its is at least possible).

    Season to date ratings Live plus 7 for SPN
    1.4 adults 2.86 million viewers (before Arrow)
    1.4 adults 3.35 million viewers (Start of Arrow)
    1.4 adults 2.95 million viewers
    1.2 adults 2.67 million viewers

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