Disney XD Records Number 1 Most-Watched Week Ever; 'Crash & Bernstein' Hits Series Highs

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via press release:

Disney😄 Delivers #1 Week Ever in Prime Across Target Boy Demos

and #2 Week of All Time in Kids 6-14, Kids 6-11 and Tweens 9-14

~Spikes by Double-Digits Week to Week and Year Over Year

 

~“Crash & Bernstein” Hits Series Highs; “Kickin It’” Sets Season Highs

 

Disney😄

 

During the week of November 5, 2012, powered by series highs for newest original series, “Crash & Bernstein” and season/near-season highs for “Kickin’ It,” Disney😄 soared to the network’s #1 most-watched week of all time in Prime (includes its 10 years as Toon Disney) across target boy demographics Boys 6-14 (188,000), Boys 6-11 (141,000) and Boys 9-14 (139,000), delivered its #2 week on record in Kids 2-11 (295,000), Kids 6-14 (311,000), Kids 6-11 (239,000) and Tweens 9-14 (222,000) and #4 week ever in Total Viewers (505,000).

 

  • Year to year, Disney😄 soared by double-digits across-the-board, including by 54% in Total Viewers (505,000 vs. 327,000), by 48% in Kids 6-14 (311,000 vs. 210,000), by 43% in Kids 6-11 (239,000 vs. 167,000) and by 52% in Tweens 9-14 (222,000 vs. 146,000).

 

  • Week to week, Disney😄 posted solid increases across all demos, including by 15% in Total Viewers (505,000 vs. 441,000), by 16% in Kids 6-14 (311,000 vs. 267,000), by 14% in Kids 6-11 (239,000 vs. 209,000) and by 21% in Tweens 9-14 (222,000 vs. 184,000).

 

Programming Highlights:

 

  • “Lab Rats” (11/5/12, 8:00 – 8:30 p.m.) recorded its best ratings in more than 7 months in Total Viewers (851,000) and Boys 6-11 (272,000), and hit 6-months highs in Boys 6-14 (338,000), Boys 9-14 (254,000) and Boys 2-11 (307,000) – since 3/19/12 and 5/12/12, respectively.

 

  • “Crash & Bernstein” (11/5/12, 8:30 – 9:00 p.m.) hit series highs in Total Viewers (764,000), Kids 6-14 (470,000), Boys 6-14 (289,000), Kids 6-11 (399,000), Boys 6-11 (240,000), Kids 2-11 (457,000) and Boys 2-11 (274,000), growing its audience for the 3rd consecutive week.

 

  • Kickin’ It” (11/5/12, 9:00 – 9:30 p.m.) set season 2 highs in Boys 6-11 (236,000) and Boys 2-11 (275,000), and delivered its #2 telecast of the season in Boys 6-14 (294,000), Kids 6-11 (378,000), Tweens 9-14 (427,000) and Boys 9-14 (256,000).

 

Disney😄 is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney😄 branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney😄 is seen on a 24-hour, advertiser supported network that reaches nearly 80 million households via its basic cable and satellite affiliates.

 

Source: NMR, final national U.S. ratings, week of 11/5/12 – 11/11/12, Live + Same Day.

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