NBC Wins Weekly Ratings Again; Now +23% for the Season, Biggest NBC Gain at this Point in the Season in People Meter History
via press note:
NBC has won week 7 in adults 18-49, maintaining last week’s
> season-high 3.1 rating, NBC’s best in-season average since Super Bowl
> week. In total viewers, NBC’s 8.8 million is also an in-season high
> since Super Bowl week.
> Versus the same week last year, NBC is up 29% in 18-49 (3.1 vs. 2.4)
> and up 30% in total viewers (8.8 million vs. 6.8 million). The other
> Big 4 networks are all down versus the same week last year by
> double-digit percentages in both categories.
> Season to date, NBC is now up 23 percent versus one year ago (3.2 vs.
> 2.6), the biggest increase for any network at this point in the season
> in three years (since Fox was up 23 percent in 2009) and biggest
> increase for NBC at this point in the season in the 25-year history of
> people meters. NBC has moved from #4 at this point last year to #1
> this year
> NBC has now won six of the season’s first seven weeks in 18-49,
> finishing #2 only during the week Fox carried four World Series games.
> It’s the first time in 10 years NBC has won six of the opening seven
> NBC is #1 outright season to date in 18-49 for the first time at this
> point of the season in 10 years.
> For the season, NBC now has a 14% lead over second place (3.2 vs. 2.8
> for CBS), the second-biggest margin for any network in 11 years (since
> 2001, NBC vs. Fox, +19%), behind only +16% for Fox in 2009.
> NBC’s 3.2 season average is its highest average at this point in the
> season in five years (since 2007).
> For the Week:
> * NBC led among ABC, CBS, NBC and Fox for the week in every key
> demographic: adults, men and women 18-34, 18-49 and 25-54.
> * NBC is up versus the same week last year in every key ratings
> category by double-digit percentages.
> * “Sunday Night Football” was #1 for the week in total viewers,
> adults 18-34, 18-49 and 25-54; men 18-34, 18-49 and 25-54; kids 2-11
> and teens 12-17.
> * Monday’s “The Voice” was #1 for the week in women 18-34 and
> * NBC had 4 of the top 7 primetime shows in 18-49 on ABC, CBS, NBC
> and Fox: #1 SNF, #4 Monday Voice, #5 Tuesday Election Coverage and #7
> Wednesday Voice.