Science Channel's 'Firefly: Browncoats Unite' Skyrockets to Record Ratings

Categories: Network TV Press Releases

Written By

November 13th, 2012

via press release:

SCIENCE CHANNEL’s Special EVENT FIREFLY: BROWNCOATS UNITE

SKYROCKETS TO out-of-this-world RATINGS ON SUNDAY NIGHT

 

--1.2 Million Unique Viewers P2+ Tuned-In to the FIREFLY 10th Anniversary Special--

 

-- The Night Was the Network’s Most-Watched Sunday Ever among P25-54--

 

 

(Silver Spring, Md.)—FIREFLY: BROWNCOATS UNITE–Science Channel’s long-awaited 10th anniversary celebration of the cult hit series FIREFLY–earned stellar ratings on Sunday night at 10PM/ET, and was the network’s most-watched Sunday night ever among P25-54. FIREFLY: BROWNCOATS UNITE garnered 1.2 million unique viewers across the evening and was the network’s second-highest-rated telecast of 2012 among P25-54 and M25-54. The special delivered a 0.7HH rating and a 0.5 rating among P25-54. .

 

The excitement for FIREFLY: BROWNCOATS UNITE also was seen on Twitter with the network’s "Flock to Unlock" campaign, where fans had a chance to unlock deleted scenes and cutting room floor footage from the special. On Sunday, Firefly ranked tenth in Twitter TV Ratings in Cable (according to SocialGuide) with more than 25,000 tweets generating 26 million impressions.

 

The FIREFLY grassroots movement began this past July, when Science Channel’s reunion panel became the most-buzzed about television event at San Diego Comic-Con. This was followed up by Nathan Fillion’s surprise appearance at New York Comic-Con this past October, which accompanied a sneak preview of footage from the special.

 

On air, Science Channel’s FIREFLY extravaganza began Sunday morning with an all-day marathon of the series. That evening, at 8PM ET/PT, the final two episodes were enhanced and presented as FIREFLY: SPECIAL EDITION where executive story editor Jose Molina gave fans unique insight into the inner workings of the series by revealing FIREFLY facts and behind-the-scenes info. FIREFLY: BROWNCOATS UNITE premiered at 10PM ET/PT.

 

FIREFLY: BROWNCOATS UNITE is produced by Science Channel. Debbie Myers is general manager and executive vice president of Science Channel. Bernadette McDaid is vice president of production and Kaitlin McIntyre is producer for Science Channel. Jose Molina is executive story editor for the FIREFLY: SPECIAL EDITION enhanced episodes.

 

About Science Channel:

Science Channel, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is home for the thought provocateur, the individual who is unafraid to ask the killer questions of "how" and "why not." The network is a playground for those with audacious intellects and features programming willing to go beyond imagination to explore the unknown. Guided by curiosity, Science Channel looks for innovation in mysterious new worlds as well as in its own backyard. Science Channel and the Science Channel HD simulcast reach more than 74 million U.S. households. The network also features high-traffic online and social media destinations, including ScienceChannel.com, facebook.com/Science Channel and twitter.com/Science Channel.

 

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 200 countries and territories. Discovery is dedicated to satisfying curiosity through more than 140 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.

 
  • Jared

    There’s obviously still a fanbase for this series.

  • chrisdvanne

    Imagine how many views an actual new episode would get.

  • davie

    I watched. Was a great special. Now only if SCIENCE would *REVIVE* Firefly for a Season 2 and *continue* Fringe into Season 6 :)

    Loved seeing all the Fringe promotion during the commercials. I hope the reruns get onto the top cable 100 on Tuesdays.

  • Lisa

    Have never seen Fringe but plan on watching it on SCI. Firefly special was of course fantastic, so glad they got Jewel, Morena and Gina as well.

  • Jude

    Love the actual show, the special was kind of blah. I wanted to see all of them gathered around the table, and not just filmed segments with several of them speaking to a camera. I was disappointed.

  • POIFanatic

    @Jude: Just be thankful for you got.

    That special was full of awesomeness!! Wish they would do a movie that’s set 15 years after the events of ‘Serenity’! Joss Whedon has the power to pull this off now!

  • KC

    Crap!! I missed it! Dang-it!!!!

  • Dan D

    This could be revolutionary for this network and a brilliant investment for them to bring the show back to the screens! Browncoats still live in hope, when Serenity was announced it was like a miracle, a second season, 10 years on could be another Firefly miracle. The devotion of the fans for this show is undeniable, an obvious cash in right there. I just think, with Joss so busy with marvel, Nathan Fillion on Castle and Morena Baccarin on Homeland, it might not be possible. Still we dream on :P

  • Scott Jensen

    The cast would be even better this time. In fact, the show’s creator had wanted the lead actor to be 10 years older. *hint* *hint* ;-)

  • JFC

    Think this will ever rerun on a channel most people actually get?

  • Dan

    Now can we get a second season or at least a sequel? After Avengers Whedon is as big a Hollywood player as he can be and this clearly shows that there is still a fanbase.

© 2014 Tribune Digital Ventures