via press release:
"SUNDAY NIGHT FOOTBALL" IS PRIMETIME TELEVISION’S NO. 1 SHOW
For Second Straight Season, SNF is No.1 among Viewers, Household Rating and All Key Adult and Male Demographics
SNF is No. 1 Show of the Week and Powers NBC to Another Sunday Night Victory
Texans-Bears Draws 20.9 Million Viewers, Equal to Game 10 in 2011 (Patriots-Jets)
12.8 Household Rating and 21.2 Million Viewers Through 10 Weeks is on Pace with 2011 (12.9, 21.3 million) and 2010 (12.8, 21.3 million)
The 2010, 2011, 2012 Seasons are First 3 Primetime NFL Seasons to Top 21 Million Viewers Through 10 Weeks Since 1994-1996
NEW YORK – November 13, 2012 – Sunday Night Football is the No. 1 show of the primetime television season among viewers, households and all key adult and male demographics. Additionally, SNF ranks No. 4 among all primetime programs for women 18-34 and No. 6 among women 18-49. This marks the second consecutive season that Sunday Night Football is the No. 1 show of the primetime television season. Last season marked the first time a sports series was the No.1 show of the primetime television season.
Source: Nielsen Media Research Live + Same Day 9/24-11/11/12
NOTE: The primetime television season began on Monday, Sept. 24 and does not include NBC’s Wednesday night opening game or the first three Sunday Night Football games of the season. Those four games averaged 23.5 million viewers.
NBC’s 10-week (11 games) household rating of 12.8/20 and 21.2 million viewers is on pace with 2011 (12.9/20, 21.3 million) and 2010 (12.8/21, 21.3 million), and are the first three primetime NFL seasons to average more than 21 million through the first 10 weeks of the season since 1994-1996 on ABC.