TLC's 'Breaking Amish' Becomes the Network's Best Performing Freshman Series Ever Among Total Viewers, Households & Women 18-34 Ratings
via press release:
TLC’S HIT SERIES BREAKING AMISH BECOMES NETWORK’S BEST PERFORMING FRESHMAN SERIES EVER AMONG HH, P2+ and W18-34 DELIVERY
-TLC scores its best Sunday prime performance in HH, P2+ and W18-49/18-34 ratings and delivery in nearly a decade-
-BREAKING AMISH season one finale and THE SHUNNING TRUTH – PART ONE both delivered over 3.8M P2+ total viewers-
(New York, NY)– Season one of TLC’s popular new series BREAKING AMISH (Sunday, 9/9/12-11/11-12) has become the network’s #1 freshman series ever with P2+ total viewers and among HH and W18-34 ratings and delivery. It was also the highest rated series among P/W25-54 and W18-49 since WHAT NOT TO WEAR in 2003, and the network’s number one series in 2012 to-date among HH, P2+, P/W 25-54/18-49/18-34 in ratings and delivery. Season one of BREAKING AMISH garnered a 2.5 HH rating and was viewed by an average of 3.2M P2+ viewers, and ranked #1 among all ad-supported cable in its Sunday time period in delivery among HH, P2+, P25-54, W18-49/18-34 and #2 among W25-54 and P18-49/18-34.
The season one finale of TLC’s BREAKING AMISH (Sunday, 11/11/12, 9pm ET/PT) and BREAKING AMISH: THE SHUNNING TRUTH – PART ONE (Sunday, 11/11/12, 10pm ET/PT), both out-delivered ABC’s Revenge and 666 Park among W18-34, and CBS’ The Good Wife among P/W 18-49/18-34.
The season one finale of BREAKING AMISH (Sunday, 11/11/12, 9pm ET/PT) garnered a 2.8 HH rating, a 3.2 W18-34 rating, a 2.9 W18-49 rating, a 2.8 W25-54 rating and was viewed by an average of 3.8M P2+ viewers.
BREAKING AMISH: THE SHUNNING TRUTH – PART ONE (Sunday, 11/11/12, 10pm ET/PT) garnered a 3.0 HH rating, a 3.4 W18-34 rating, and was viewed by an average of 3.9M P2+viewers. THE SHUNNING TRUTH –PART ONE posted the network’s highest HH, P2+, W25-54/18-49/18-34 and P18-34 ratings and delivery of 2012 to-date (12/26/11-11/11/12), and ranked #1 among all ad-supported cable in its Sunday 10-11pm time period among HH, P2+, P25-54 and W25-54/18-49/18-34 and #2 among P18-49/18-34.
Season one of BREAKING AMISH provided a never-before-seen look inside the lives of young men and women as they traded horse and buggy with taxi cabs and broke out from their respective Amish/Mennonite communities in their pursuit to chase big dreams in the Big Apple.
BREAKING AMISH: THE SHUNNING TRUTH – PART TWO airs this Sunday, November 18 at 10PM/ET.
Source: Nielsen. L+SD. Cov Rtg/(000s).
TLC is a global brand that celebrates extraordinary people and relatable life moments through innovative nonfiction programming. A top 10 cable network in key female demos, TLC has built successful franchises around the Cake Boss and Say Yes to the Dress brands. In 2011, TLC had 28 series averaging 1.0 million P2+ viewers or more including Sister Wives, My Strange Addiction, Extreme Couponing, Toddlers & Tiaras, 19 Kids and Counting, What Not To Wear and Long Island Medium.
TLC is available in more than 99 million homes in the US and more than 227 million households in nearly 150 markets internationally. A destination online, TLC.com offers in-depth fan sites, exclusive video content, and original editorial covering style, home, food, and more. Fans can also interact with TLC via On Demand services, on mobile platforms, including an iPhone App, and through social media such as Facebook or @TLC on Twitter. TLC is part of Discovery Communications (NASDAQ: DISCA,DISCB, DISCK), the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in 209 countries and territories.